MilSox Posted January 30, 2019 Share Posted January 30, 2019 Now that it would seem Padres fans were successful in their "Bring Back The Brown" campaign; might it be time for a similar fan-fronted movement for the Brewers regarding the uniforms most of their fans clearly want? How would one even go about starting such a campaign? I'm guessing a facebook group is a no-brainer. But I'm more interested in the nuances that made the San Diego fans' campaign so successful. At the very least, we can use this thread for discussions about the Brewers uniforms so as to not keep jacking other threads. Link to comment Share on other sites More sharing options...
Ray Lankford Posted January 30, 2019 Share Posted January 30, 2019 Well, part of it was the alliteration. Maybe workshop the hashtag a bit. Link to comment Share on other sites More sharing options...
BJ Sands Posted January 30, 2019 Share Posted January 30, 2019 I think the marketing and retail popularity of the BiG will actually work against it coming back full-time. Now the team can sell the current gear, along with the BiG that’s used occasionally. If they go back to the BiG full time, they won’t be able to sell gear with two different logos and looks. With the current arrangement, they have the best of both worlds. Link to comment Share on other sites More sharing options...
Gothamite Posted January 30, 2019 Share Posted January 30, 2019 19 minutes ago, BJ Sands said: I think the marketing and retail popularity of the BiG will actually work against it coming back full-time. Now the team can sell the current gear, along with the BiG that’s used occasionally. If they go back to the BiG full time, they won’t be able to sell gear with two different logos and looks. With the current arrangement, they have the best of both worlds. So did the Padres, though. They could have continued to sell both brown and navy. The difference, though, is that I'm told Brewers fans buy a lot of everything. They punch above their weight in terms of merchandise sales. And it's pretty clear that the Padres' merchandise sales were not in that category. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
Gothamite Posted January 30, 2019 Share Posted January 30, 2019 The Brewers already created a great hashtag for the road blues, though: #PowerBlues. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
DC in Da House w/o a Doubt Posted January 30, 2019 Share Posted January 30, 2019 I've always thought the ball in glove logo was a cool, fun, and quirky throwback but I don't think it's good enough to bring back full time. I think it's time was the 80's. A better logo can be made for the current day Brewers. I do like the blue and yellow colors though. This jersey in particular looks very sharp: Link to comment Share on other sites More sharing options...
oldschoolvikings Posted January 30, 2019 Share Posted January 30, 2019 Yeah, it's really the color scheme I'd be more concerned with. The similaritiy to the LA Rams is pretty hard to miss. Both moved to Navy and beige during sport's dark age and both looked immeasurably better in royal and yellow-gold. http://dstewartpaint.blogspot.com/ Link to comment Share on other sites More sharing options...
ZapRowsdower8 Posted January 30, 2019 Share Posted January 30, 2019 BiG was a cute logo in its day, but the M with the wheat is the best cap logo the Brewers have ever had, IMO. Bring back royal and yellow, sure. Leave BiG to throwbacks. Link to comment Share on other sites More sharing options...
floydnimrod Posted January 30, 2019 Share Posted January 30, 2019 I know I'm in the minority on this one, but I love everything about the current Brewers look. Navy and gold is great combination, and I'm sad the Rams have gone away from it. Mancakes: The Bandhttps://twitter.com/FloydNimrod Link to comment Share on other sites More sharing options...
Marlins93 Posted January 30, 2019 Share Posted January 30, 2019 1 hour ago, BJ Sands said: I think the marketing and retail popularity of the BiG will actually work against it coming back full-time. Now the team can sell the current gear, along with the BiG that’s used occasionally. If they go back to the BiG full time, they won’t be able to sell gear with two different logos and looks. With the current arrangement, they have the best of both worlds. To what extent should merchandise sales really be driving these decisions? As I understand it, online retail sales are split evenly among all 30 MLB teams, so the Brewers wouldn't even really be reaping the benefits. They do get to keep the revenue generated from merchandise sold at the ballpark, but does that really even amount to that much in the end? The Brewers already rank near the bottom along with the Padres and Twins in terms of merchandise sales. I wonder if it would be more lucrative to simply adopt a brand identity that the fans crave. If you energize the fanbase, it pays off more than just jersey sales. I know that if I were a Brewers fan, I'd make more of an effort to attend throwback games. Link to comment Share on other sites More sharing options...
BJ Sands Posted January 30, 2019 Share Posted January 30, 2019 Just now, Marlins93 said: To what extent should merchandise sales really be driving these decisions?1 As I understand it, online retail sales are split evenly among all 30 MLB teams, so the Brewers wouldn't even really be reaping the benefits. They do get to keep the revenue generated from merchandise sold at the ballpark, but does that really even amount to that much in the end? The Brewers already rank near the bottom along with the Padres and Twins in terms of merchandise sales. I wonder if it would be more lucrative to simply adopt a brand identity that the fans crave. If you energize the fanbase, it pays off more than just jersey sales. I know that if I were a Brewers fan, I'd make more of an effort to attend throwback games.2 1. They shouldn't be, but we know they always do. The Pads are going back to brown and yellow because nothing else sold. 2. If you're on this board you're not a common fan. Most don't think that way. Link to comment Share on other sites More sharing options...
Gothamite Posted January 30, 2019 Share Posted January 30, 2019 19 minutes ago, Marlins93 said: The Brewers already rank near the bottom along with the Padres and Twins in terms of merchandise sales. [citation needed] The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
twi Posted January 30, 2019 Share Posted January 30, 2019 45 minutes ago, Gothamite said: [citation needed] But not on “they punch above their weight in merchandise sales”? Odd. Link to comment Share on other sites More sharing options...
andrewharrington Posted January 30, 2019 Share Posted January 30, 2019 55 minutes ago, Gothamite said: [citation needed] I found this, but it’s from 2017 (using 2016 data) and it’s only online sales, for what that’s worth. Milwaukee was bottom five by this measure at this time, but it does reinforce the plainly obvious point that it’s not the team identity that drives sales for small market teams; it’s team success. I’d bet this same graph using last year’s data would show Milwaukee much higher after having a great season. I still don't have a website, but I have a dribbble now! http://dribbble.com/andyharry [The postings on this site are my own and do not necessarily represent the position, strategy or opinions of adidas and/or its brands.] Link to comment Share on other sites More sharing options...
gosioux76 Posted January 30, 2019 Share Posted January 30, 2019 Amy I the only one who thought this thread was going to be something about the Milwaukee Bucks doing something to honor the career of Gary "The Glove" Payton? Link to comment Share on other sites More sharing options...
Gothamite Posted January 30, 2019 Share Posted January 30, 2019 1 hour ago, andrewharrington said: I found this, but it’s from 2017 (using 2016 data) and it’s only online sales, for what that’s worth. Milwaukee was bottom five by this measure at this time, but it does reinforce the plainly obvious point that it’s not the team identity that drives sales for small market teams; it’s team success. I’d bet this same graph using last year’s data would show Milwaukee much higher after having a great season. That's good, thanks, but I'm particularly interested in the brick-and-mortar sales. Those lean much more heavily towards the target market. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
simtek34 Posted January 30, 2019 Share Posted January 30, 2019 Speaking of the Brewers, am I the only one who likes the BiG in Navy+Yellow rather than the Royal+Yellow? Same with the Rams. Link to comment Share on other sites More sharing options...
Gothamite Posted January 30, 2019 Share Posted January 30, 2019 Nope. Major nope. Don’t like that drab recolor at all. Even if you fixed that webbing. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
_DietDrPepper_ Posted January 30, 2019 Share Posted January 30, 2019 Brewers have the best look they’ve ever had right now, change my mind Follow the NFA, and My Baseball League here: https://ahsports.boardhost.com/index.php Link to comment Share on other sites More sharing options...
JayMac Posted January 30, 2019 Share Posted January 30, 2019 Navy and yellow isn't terrible but it is so far inferior to the royal and yellow. Link to comment Share on other sites More sharing options...
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