Rebranding the NHL
New York Islanders
I'm back, once again. This time it is the Atlanta Thrashers turn to get rebranded. A relatively new team, the Thrashers have been in search of their identity. Right now, I feel like they are using too many colors and have too many different directions going to allow flow between the uniforms. So I dropped multiple colors from their current logo set, and narrowed it down to only four colors... (baby blue, navy, yellow-gold, and white)
I think their current logos are servicable, but are not living up to their potential. Their current crest uses 3D design on what should be a 2D backround. So after I did a few major overhauls on the primary logo, I went back to the "Thrasher T" logo on the old road uniforms. I took the same idea and revamped it, giving it an actual bird-like appearance. The wordmark is custom-built, flaunting the city over the nickname as a change-of-pace....
Atlanta Thrashers Logos
For the first time in this series I was challenged to make a modern looking uniform set. After trying about three different styles, I finally found the right one. For the alternate jersey, I reverted back to a more contemporary style, with the stripes mimicking the logo. Oh, there is no vertical lettering on any jersey, just to emphasize....
Atlanta Thrashers Uniforms
A few clerical issues-
-I am still looking for someone who has the skills to put uniforms and teams into any of the NHL games are interested in turning a few of the concepts from this series into actual teams in the game, PM me. I would love to help out and see this happen.
- My next team will be the Anahiem Ducks, so let your ideas flow....
- I am going to take a little break, but I will restart it during the first week of July.
C&C please! Have a great day!
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