Posted October 17, 2008 - 16:12
This is the simple case of a company that is clearly second in the market, by a longshot, always trying to do something to be 1st and never will. I drink both Coke and Pepsi, but how many times in the past 10 years Pepsi has changed it's look. It seems to me they change because they can, not because they need to. It's not like anyone's going to catch Pepsi and pass them as they are a solid #2 in the market, but they just don't get it. Why do you go to a restaurant and order a Coke whether they serve Coke or Pepsi, because Coke has established itself as the brand and has not changed and is reliable in look and taste. Yes they had the debacle with New Coke and they learned, if it's tried and true don't change it. Coke is #1 and always will be. Pepsi is #2 and always will be, just deal with it and find a solid look and stick with it. This changing to change is just a waste of money for PepsiCo. that could be spent at other places. Whoever is running the marketing at PepsiCo. is clueless. I guarantee you if Pepsi and it's brands would go back to the 80's look, people would be probably happier with that look than any other look in the past 20 years. The smile, if it was just an animation that went back to the classic globe or on one side of the can, I can understand. If it's going to replace the globe, they're idiots. But then again it's not like it's going to push them past Coke, nor will they fall to #3, so I guess it's really no big deal because they're just stuck at #2 and will always be.
"You can't fix stupid. It's forever." - Joey Logano Driver of the #20 Home Depot Camry.