571 replies to this topic

[buzzcut]

Ladies and Gentlemen, the "NEW" Pepsi Globe

[Jigga]

Oh dear...this has the potential to be an epic disaster.  

Mtn Dew?  Are we texting it?

[Mings]

That is different for the sake of being different. Never a good reason to change the logo. Especially when you have one of the most iconic ones in our culture.

[BucsBoy02]

gregjigga5, on Friday, October 17th, 2008 - 12:33:19, said:

Oh dear...this has the potential to be an epic disaster.  

Mtn Dew?  Are we texting it?

Mtn Dew? W@ da sht. w/e ttyl peeps.    

[Hathaway Browne]

I would have thought "Mt. Dew" would be better.

And Pepsi Globe? No thanks.

[maz]

Gatorade must keep the lightning bolt.

[Dilbert]

Its like Crystal Pepsi all over again

[fiasco!]

Looks to me like they might be trying to confuse people with Coke's Dynamic Ribbon. The white area on the new globe reminded me of the ribbon on first (and only) glance.

[burgundy]

Quote

Pepsi?s Chief Marketing Officer Dave Burwick set the tone for the change at a meeting of Pepsi bottlers when he said ?If we don?t change quickly, we run the risk of being a footnote to history,? according to Beverage Digest.

Oh yes, because a long lasting iconic image would never stand the test of time.

This is just plain idiotic. Mtn Dew? Why the do these atrocious grammatical skills that have developed over the past decade keep getting promoted? And they wonder why our education system is in the crapper.

[oddball]

This is the simple case of a company that is clearly second in the market, by a longshot, always trying to do something to be 1st and never will. I drink both Coke and Pepsi, but how many times in the past 10 years Pepsi has changed it's look. It seems to me they change because they can, not because they need to. It's not like anyone's going to catch Pepsi and pass them as they are a solid #2 in the market, but they just don't get it. Why do you go to a restaurant and order a Coke whether they serve Coke or Pepsi, because Coke has established itself as the brand and has not changed and is reliable in look and taste. Yes they had the debacle with New Coke and they learned, if it's tried and true don't change it. Coke is #1 and always will be. Pepsi is #2 and always will be, just deal with it and find a solid look and stick with it. This changing to change is just a waste of money for PepsiCo. that could be spent at other places. Whoever is running the marketing at PepsiCo. is clueless. I guarantee you if Pepsi and it's brands would go back to the 80's look, people would be probably happier with that look than any other look in the past 20 years. The smile, if it was just an animation that went back to the classic globe or on one side of the can, I can understand. If it's going to replace the globe, they're idiots. But then again it's not like it's going to push them past Coke, nor will they fall to #3, so I guess it's really no big deal because they're just stuck at #2 and will always be.

[sacker12]

That looks stupid.

[habsfan1]

If they change to that, I will always buy bottles of coke for the rest of my life.

[Firefly]

Remember this is a company that used to own Taco Bell, KFC, and Pizza Hut. Companies known for rolling out new products each month to cover for the fact that their core products are really mediocre.

I can't even remember the last time I drank a Pepsi let alone finished one.

And "Mtn Dew" is the sound one makes when they gag after the first sip of Mountain Dew.

[LEWJ]

None of this really sounds too great.
I guess it sounds good if you're trying to attract 13-16 year old teenaged girls to buy your products.
But I don't think that's what they're trying to do.  

I am very eager to see the new logos though, especially Gaorade.

[Heitert]

Mtn Dew is the only thing that really pisses me off. The world is taking "txt tlk" to a new low. This is simply ridiculous.

[Jigga]

First, I was went "WTF?"  Then, I thought, "IDK."  Now, I can only "LOL."

TTYL

[EddieJ1984]

Lower case fonts for pepsi and diet pepsi?
I am getting pretty tired of this damn lowercased trend!
And this is going to be sierra mist's 4 design change since launching in 2000!

[GoNordiques]

When did Pepsi Co. last look at the calendar? Is it April 1st there?

This has to be a joke!

[Mac the Knife]

As a Coca-Cola stockholder, I say let them change.  It's all good.

[EddieJ1984]

GoNordiques, on Saturday, October 18th, 2008 - 01:39:42, said:

When did Pepsi Co. last look at the calendar? Is it April 1st there?

This has to be a joke!

Yea, I looked at the date too, thinkin "This isnt april fools?"