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Supermarket Packaging Changes


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#1 Coast2CoastAM2006

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Posted April 6, 2010 - 14:51

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#2 MDC

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Posted April 6, 2010 - 15:18

I cant see the letters MW next to each other and not think Call of Duty : Modern Warfare. Thats my opinion

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#3 vicfurth

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Posted April 6, 2010 - 15:38

The MW is a bit quirky, but I like it otherwise.

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#4 scottysprings

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Posted April 6, 2010 - 16:35

Despite being a significantly inferior product to Hellman's mayo, I've always been a fan of Miracle Whip's branding.

#5 OMMF

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Posted April 8, 2010 - 18:40

The MW is a bit quirky, but I like it otherwise.


It can be read both the way shown and "upside-down" so it kind of makes sense. I know some stores stock it with the lid on the shelf and others have it with the lid up. Kraft must have noticed this and made a logo to match.
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#6 Coast2CoastAM2006

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Posted April 11, 2010 - 19:33

can i have this renamed to supermarket package changes?

i plan on using this thread to post any package changes i see in the supermarket. instead of creating a half of dozen package change threads.

some news ones i found:
Pop Weaver (new one on the bottom, old on the top)
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Downgrade. Looks too much like a generic product.

Old El Paso
Old
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New
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slight tweak. Darkened the maroon and added a gradient on the tiles. eliminated the gradient on the desert logo. i actually like it

Hefty plates
Old on the left, new on the right
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slight tweak. not worse, not better.

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"I walked away from the Last Great Time War, I marked the passing of the Timelords, I saw the birth of the universe and I watched as time ran out, moment by moment until nothing remained -- no time, no space, just ME! I walked in universes where the laws of physics were devised by the mind of a mad man! And I watched universes freeze and creations burn, I have seen things you wouldn't believe, I have lost things you will never understand! And I know things, secrets that must never be told, knowledge that must never be spoken! Knowledge that will make parasite gods blaze! So come on then! Take it! Take it all baby! Have it! You have it all!"


#7 Coast2CoastAM2006

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Posted April 12, 2010 - 08:52

some more i ran across

Malibu Pina Colada
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old on the right new on the left.

minor tweaks.

Kraft BBQ Sauce
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Old on the right, new on the left

downgrade. The new packaging makes it look like a generic brand.

KC Masterpiece
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old on the left new on the right.

the logos is about the only thing that keeps it looking like its not a generic brand. do however dig the western look to it, which i think is what they were going for.

Betty Crocker Scalloped Potatoes
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new on the left, old on the right.

box is abit jarring nothing really spectacular.

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"I walked away from the Last Great Time War, I marked the passing of the Timelords, I saw the birth of the universe and I watched as time ran out, moment by moment until nothing remained -- no time, no space, just ME! I walked in universes where the laws of physics were devised by the mind of a mad man! And I watched universes freeze and creations burn, I have seen things you wouldn't believe, I have lost things you will never understand! And I know things, secrets that must never be told, knowledge that must never be spoken! Knowledge that will make parasite gods blaze! So come on then! Take it! Take it all baby! Have it! You have it all!"


#8 logodawg

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Posted April 12, 2010 - 10:09

Looking at all of these makes me wonder why Kraft is hellbent on making their products look more store brandish?
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#9 ONUV

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Posted April 13, 2010 - 04:08

Looking at all of these makes me wonder why Kraft is hellbent on making their products look more store brandish?


trying to compete with store brands? people are probably buying store brands more often in a bad economy.



#10 Coast2CoastAM2006

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Posted April 13, 2010 - 04:22


Looking at all of these makes me wonder why Kraft is hellbent on making their products look more store brandish?


trying to compete with store brands? people are probably buying store brands more often in a bad economy.


changing a product to look like a generic store brand isn't going to entice customers to buy that product any more than with the current packaging. when customers see Old El Paso taco Shells for $2 and Great Value taco shells for $1, logic states customers are going to buy the GV product over the name brand. so they can make their products look generic but won't entice customers to buy that product unless the price is comparable to the store brand.

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"I walked away from the Last Great Time War, I marked the passing of the Timelords, I saw the birth of the universe and I watched as time ran out, moment by moment until nothing remained -- no time, no space, just ME! I walked in universes where the laws of physics were devised by the mind of a mad man! And I watched universes freeze and creations burn, I have seen things you wouldn't believe, I have lost things you will never understand! And I know things, secrets that must never be told, knowledge that must never be spoken! Knowledge that will make parasite gods blaze! So come on then! Take it! Take it all baby! Have it! You have it all!"


#11 Coast2CoastAM2006

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Posted April 19, 2010 - 21:51

Welch's juice
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Old on the left, new on the right

very minor tweak. probably covered on here somewhere.

Kellogg's Pop tarts
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Old on the left, new on the right

upgrade, much cleaner looking.

Lipton
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Old on the left, new on the right

bread vendor was in my way so i had a hard time getting a pic of this one. one of the new packages that has come out. the only changes i've seen is on the family sized boxes, but i'm fairly sure the smaller lipton boxes are getting changed too.

Gatorade
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Old on the left, new on the right

seen this for a while. but i really am not digging the gray label. still don't like the bolt-G clip art logo.

Coke
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Old on the left, new on the right.

This is a case where the packaging itself is new. The label is the same but the bottle design is new.

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"I walked away from the Last Great Time War, I marked the passing of the Timelords, I saw the birth of the universe and I watched as time ran out, moment by moment until nothing remained -- no time, no space, just ME! I walked in universes where the laws of physics were devised by the mind of a mad man! And I watched universes freeze and creations burn, I have seen things you wouldn't believe, I have lost things you will never understand! And I know things, secrets that must never be told, knowledge that must never be spoken! Knowledge that will make parasite gods blaze! So come on then! Take it! Take it all baby! Have it! You have it all!"


#12 EddieJ1984

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Posted April 20, 2010 - 00:22

Woah, you still have the old coke 2 liters in your area?
Here in philly they switched to the newer 2 liters a year ago lol

#13 Buster

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Posted April 20, 2010 - 14:12

Woah, you still have the old coke 2 liters in your area?
Here in philly they switched to the newer 2 liters a year ago lol


Looks like they sent them to Pen Island...wait a minute... :cursing:
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#14 Coast2CoastAM2006

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Posted May 6, 2010 - 09:26

some more package changes:
Kelloggs Mini Wheats
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Old on the left, new on the right.

Campbells Soup
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New on the left, old on the right.

Mr and Mrs. T's drink mix
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Old on the left, new on the right.

Louisiana Hot Sauce
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New on the right, old on the left.

Rice A Roni
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New on the left, old on the right.

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"I walked away from the Last Great Time War, I marked the passing of the Timelords, I saw the birth of the universe and I watched as time ran out, moment by moment until nothing remained -- no time, no space, just ME! I walked in universes where the laws of physics were devised by the mind of a mad man! And I watched universes freeze and creations burn, I have seen things you wouldn't believe, I have lost things you will never understand! And I know things, secrets that must never be told, knowledge that must never be spoken! Knowledge that will make parasite gods blaze! So come on then! Take it! Take it all baby! Have it! You have it all!"


#15 Coast2CoastAM2006

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Posted May 6, 2010 - 09:44

Welches Grape Jelly

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Old on the left, new on the right.

Zhena's Gypsy Tea
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Old on top, New on bottom.


Blackburn's Jelly
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New on the left, old on the right.

Hershey's Chocolate Malt Syrup:
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New on left, old on right

Salpica Salsa
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New on left, old on right

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"I walked away from the Last Great Time War, I marked the passing of the Timelords, I saw the birth of the universe and I watched as time ran out, moment by moment until nothing remained -- no time, no space, just ME! I walked in universes where the laws of physics were devised by the mind of a mad man! And I watched universes freeze and creations burn, I have seen things you wouldn't believe, I have lost things you will never understand! And I know things, secrets that must never be told, knowledge that must never be spoken! Knowledge that will make parasite gods blaze! So come on then! Take it! Take it all baby! Have it! You have it all!"


#16 Coast2CoastAM2006

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Posted June 2, 2010 - 03:37

more package changes i found:

Pringles
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New on the left old on the right. same design basically, they just updated the original pringles can.

Orville Popcorn
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New on the left.

Post Selects
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New on the left

Mr. & Mrs. T's Bloody Mary Mix
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new on the left

Quaker Oatmeal
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Not sure on this one, maybe a summer package? New on on the right.

Cattleman's BBQ Sauce
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New on the right

Duncan Hines Brownie Mix
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New on right

NYC Bagle Crips
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New on the left

Totino's Pizza
Posted Image
New on top

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"I walked away from the Last Great Time War, I marked the passing of the Timelords, I saw the birth of the universe and I watched as time ran out, moment by moment until nothing remained -- no time, no space, just ME! I walked in universes where the laws of physics were devised by the mind of a mad man! And I watched universes freeze and creations burn, I have seen things you wouldn't believe, I have lost things you will never understand! And I know things, secrets that must never be told, knowledge that must never be spoken! Knowledge that will make parasite gods blaze! So come on then! Take it! Take it all baby! Have it! You have it all!"


#17 Buster

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Posted June 3, 2010 - 14:22

Do you go to the store to actually shop, or just take pictures? :D
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#18 Cujo

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Posted June 3, 2010 - 16:27

If I had to guess, I'd say he probably works at his neighborhood Walmart.

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#19 Coast2CoastAM2006

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Posted June 3, 2010 - 21:27

If I had to guess, I'd say he probably works at his neighborhood Walmart.


i did at one point, but not anymore. i get these mainly shopping. while everyone is on lunch break and managers are out of sight.

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"I walked away from the Last Great Time War, I marked the passing of the Timelords, I saw the birth of the universe and I watched as time ran out, moment by moment until nothing remained -- no time, no space, just ME! I walked in universes where the laws of physics were devised by the mind of a mad man! And I watched universes freeze and creations burn, I have seen things you wouldn't believe, I have lost things you will never understand! And I know things, secrets that must never be told, knowledge that must never be spoken! Knowledge that will make parasite gods blaze! So come on then! Take it! Take it all baby! Have it! You have it all!"


#20 DontWannaName

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Posted June 6, 2010 - 13:43

Most changed I notice are cereal boxes. They are always changing.