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Coast2CoastAM2006

Supermarket Packaging Changes

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KraftMayo.jpg

KraftMiracleWhip.jpg

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I cant see the letters MW next to each other and not think Call of Duty : Modern Warfare. Thats my opinion

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The MW is a bit quirky, but I like it otherwise.

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Despite being a significantly inferior product to Hellman's mayo, I've always been a fan of Miracle Whip's branding.

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The MW is a bit quirky, but I like it otherwise.

It can be read both the way shown and "upside-down" so it kind of makes sense. I know some stores stock it with the lid on the shelf and others have it with the lid up. Kraft must have noticed this and made a logo to match.

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can i have this renamed to supermarket package changes?

i plan on using this thread to post any package changes i see in the supermarket. instead of creating a half of dozen package change threads.

some news ones i found:

Pop Weaver (new one on the bottom, old on the top)

PopWeaver.jpg

Downgrade. Looks too much like a generic product.

Old El Paso

Old

OldElPasoOld.jpg

New

OldElPasoNew.jpg

slight tweak. Darkened the maroon and added a gradient on the tiles. eliminated the gradient on the desert logo. i actually like it

Hefty plates

Old on the left, new on the right

Hefty.jpg

slight tweak. not worse, not better.

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some more i ran across

Malibu Pina Colada

MalibuPinaColada.jpg

old on the right new on the left.

minor tweaks.

Kraft BBQ Sauce

KraftBBQSauce.jpg

Old on the right, new on the left

downgrade. The new packaging makes it look like a generic brand.

KC Masterpiece

KCMasterpiece.jpg

old on the left new on the right.

the logos is about the only thing that keeps it looking like its not a generic brand. do however dig the western look to it, which i think is what they were going for.

Betty Crocker Scalloped Potatoes

BCScallopedPotatoes.jpg

new on the left, old on the right.

box is abit jarring nothing really spectacular.

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Looking at all of these makes me wonder why Kraft is hellbent on making their products look more store brandish?

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Looking at all of these makes me wonder why Kraft is hellbent on making their products look more store brandish?

trying to compete with store brands? people are probably buying store brands more often in a bad economy.

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Looking at all of these makes me wonder why Kraft is hellbent on making their products look more store brandish?

trying to compete with store brands? people are probably buying store brands more often in a bad economy.

changing a product to look like a generic store brand isn't going to entice customers to buy that product any more than with the current packaging. when customers see Old El Paso taco Shells for $2 and Great Value taco shells for $1, logic states customers are going to buy the GV product over the name brand. so they can make their products look generic but won't entice customers to buy that product unless the price is comparable to the store brand.

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Welch's juice

Welchs.jpg

Old on the left, new on the right

very minor tweak. probably covered on here somewhere.

Kellogg's Pop tarts

Poptarts.jpg

Old on the left, new on the right

upgrade, much cleaner looking.

Lipton

Lipton.jpg

Old on the left, new on the right

bread vendor was in my way so i had a hard time getting a pic of this one. one of the new packages that has come out. the only changes i've seen is on the family sized boxes, but i'm fairly sure the smaller lipton boxes are getting changed too.

Gatorade

Gatorade.jpg

Old on the left, new on the right

seen this for a while. but i really am not digging the gray label. still don't like the bolt-G clip art logo.

Coke

Coke.jpg

Old on the left, new on the right.

This is a case where the packaging itself is new. The label is the same but the bottle design is new.

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Woah, you still have the old coke 2 liters in your area?

Here in philly they switched to the newer 2 liters a year ago lol

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Woah, you still have the old coke 2 liters in your area?

Here in philly they switched to the newer 2 liters a year ago lol

Looks like they sent them to Pen Island...wait a minute... :cursing:

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some more package changes:

Kelloggs Mini Wheats

100504_093335.jpg

Old on the left, new on the right.

Campbells Soup

100506_025235.jpg

New on the left, old on the right.

Mr and Mrs. T's drink mix

100502_071417.jpg

Old on the left, new on the right.

Louisiana Hot Sauce

100430_070524.jpg

New on the right, old on the left.

Rice A Roni

100430_070437.jpg

New on the left, old on the right.

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Welches Grape Jelly

100430_033630.jpg

Old on the left, new on the right.

Zhena's Gypsy Tea

100430_040303.jpg

coconutchai.jpg

Old on top, New on bottom.

Blackburn's Jelly

100430_043532.jpg

New on the left, old on the right.

Hershey's Chocolate Malt Syrup:

100430_044918.jpg

New on left, old on right

Salpica Salsa

100430_070336.jpg

New on left, old on right

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more package changes i found:

Pringles

100422_070158.jpg

New on the left old on the right. same design basically, they just updated the original pringles can.

Orville Popcorn

100423_061747.jpg

New on the left.

Post Selects

100423_055354.jpg

New on the left

Mr. & Mrs. T's Bloody Mary Mix

100508_060149.jpg

new on the left

Quaker Oatmeal

CONT0006.jpg

Not sure on this one, maybe a summer package? New on on the right.

Cattleman's BBQ Sauce

100517_071457.jpg

New on the right

Duncan Hines Brownie Mix

100516_071339.jpg

New on right

NYC Bagle Crips

100523_051716.jpg

New on the left

Totino's Pizza

100531_072251.jpg

New on top

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Do you go to the store to actually shop, or just take pictures? :D

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If I had to guess, I'd say he probably works at his neighborhood Walmart.

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If I had to guess, I'd say he probably works at his neighborhood Walmart.

i did at one point, but not anymore. i get these mainly shopping. while everyone is on lunch break and managers are out of sight.

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Most changed I notice are cereal boxes. They are always changing.

that and the Kraft products.

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My fiancé pointed out that the PastaRoni box has changed (see the Rice a Roni update a few posts prior). I also noticed Crisco has changed their labels. Will post photos as soon as I can get them off my phone.

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I always love when you see 3 different labels! like the new one, old one and the OLD OLD one.

I have seen this twice with soda, with pepsi of course.

First up is Diet Pepsi Max from 2008 or so (I like this one a bit better since all 3 are on 2 liters)

pepsimaxoi5.jpg

and sierra mist! funny if the 12 pack of reg sierra mist wasnt there it woulda been 2 labels ago one and the new one lol

smistchangd3.jpg

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What kind of grocery store are you going to with two-year-old stock on the floor? That's gross.

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What kind of grocery store are you going to with two-year-old stock on the floor? That's gross.

You would be surprised. I work in a grocery store, and I have found things that expired severals months before.

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