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Coast2CoastAM2006

Supermarket Packaging Changes

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Has it always been "Coca Cola - Cherry" as opposed to "Cherry Coca Cola"? Was it ever "Cherry Coke"?

84ba7fbe.jpg

don't forget one of the the originals:

CherryCoke03new.jpg

and this awkward phase:

cherry-coke-logo_thumb.jpg

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That awkward phase logo was their last label of "Cherry Coke" I do agree that it looked odd, especially on cans as seen here.

coke117.JPG

I like that the current label with the previous one I posted, has a distinctive background color (purple), works well for it.

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Kroger brand canned vegetables...

Old on left, new on right

374903384325.jpg

Old was WAY better.

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I noticed the store brand products in Giant is changin. This is in a PA Giant, which uses this logo on its stores.

GiantLogo.jpg

I know the other giant chain and stop & shop now use the fruit bowl logo for their stores. (Either way all 3 is owned by the same parent company)

Anyways, the store brand packaging seems to be changing from the old red round rectangle giant logo to the new fruit bowl logo.

Here is the waffles, old om left and new on right.

giantwaffles.png

A part of me liked that the old label's for their products would mimmick the brand it was trying to be, now most of the products have the same feel to them, just with color changes.

Also the soda used to look really unique, and now some of it is changin to the new fruit bowl logo, gone is the fun names (Rally Cola, Sunpop, Main Street Soda) and now its just orange soda, cola, root beer.

With that said, it is good and modern lookin, but its just now all the products will have the same general store brand theme to them.

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I noticed the store brand products in Giant is changin. This is in a PA Giant, which uses this logo on its stores.

GiantLogo.jpg

I know the other giant chain and stop & shop now use the fruit bowl logo for their stores. (Either way all 3 is owned by the same parent company)

Anyways, the store brand packaging seems to be changing from the old red round rectangle giant logo to the new fruit bowl logo.

Here is the waffles, old om left and new on right.

giantwaffles.png

A part of me liked that the old label's for their products would mimmick the brand it was trying to be, now most of the products have the same feel to them, just with color changes.

Also the soda used to look really unique, and now some of it is changin to the new fruit bowl logo, gone is the fun names (Rally Cola, Sunpop, Main Street Soda) and now its just orange soda, cola, root beer.

With that said, it is good and modern lookin, but its just now all the products will have the same general store brand theme to them.

The trend is for stores' private-label products to all have the same unified design. Walmart does it with their "Great Value" line. Target does it with their "Up and Up" and "Market Pantry" lines. Kroger is doing it with their redesigns that they are gradually rolling out. (It seems like I see the new design elements added to additional products every time I shop there.) Even little ol' Dollar General has redesigned their "DG" store-brand products in this fashion. One big exception to this trend is Aldi, which has invaded the DFW area the last year or so. Aldi almost exclusively sells private-label products, yet they use numerous "brands" for these products. Their chips are called "Clancy's," their crackers are called "Savoritz," their ketchup, mustard, etc. are called "Burman's," and on and on.

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^ yea, I know what you mean, like how A&P owned stors sells America's Choice and stuff (Pathmark, Superfresh, Food Basics, and others)

Yea, it makes sense, and its not a bad look for a store brand line.

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Slight update for Fresh Step. They can't seem to sit still with their packaging for more than 6 months at a time

Old top, new bottom

1306251776120.jpg

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Slight update for Fresh Step. They can't seem to sit still with their packaging for more than 6 months at a time

Old top, new bottom

1306251776120.jpg

The cat is breeding.

I do not like how they emphasized the words "urine and feces" so much on the new design. Multiple cats on the Multicat product makes perfect sense though; they missed that completely before.

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You said "POP". :lol:

What, was I supposed to say "SODA"? Now that's weird.

http://popvssoda.com:2998/countystats/total-county.html

total-county.gif

Look, Ma! I can see my county from here!

The thing I always wonder when I see that map is about the green. If you don't call pop, coke, or soda, what do you call it?

I know it's not represented at all on the map, but old folks around here call it tonic.

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Another Kroger canned vegetable packaging change...

img1306341093398.jpg

(Old on left, new on right)

All of Kroger's packaging is changing to this style. Pizza, ice cream, frozen veggies, everything. I have to say sometimes I like it, and sometimes (like on the canned foods) it's awful. It looks fantastic on frozen vegetables...

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Snackwells has completely changed their look

Old:

snackwells.jpg

New:

creme-sandwich-cookies.png

I think its definite downgrade, they got rid of a well recognized look. yea its still green, but thats even a different shade now!

Also, it looks like its being marketed towards mostly females now.

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Another product jumping on the throwback packaging bandwagon: Pringles

LjY91.jpg

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Another product jumping on the throwback packaging bandwagon: Pringles

LjY91.jpg

Anything that says "New Fangled" is okay in my book.

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The throwback packaging trend now invades the laundry room... Target is selling Tide, Downy, and Bounce in retro packaging.

PG-retro-packaging-484-363.jpg

PG-retro-packaging-Tide-full.jpg

Compare to...

TideLiquidDetergent32Loads50oz.jpg

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The other month it was announced that the all the store brands of stores owned by Supervalu, will become "Essential Everyday".

This includes ACME near me, so I took a picture of the first item I spotted.

Old on left, new on right.

acmetoessential.jpg

Look wise, I like it, upgrade (well at least the cereal, will be interesting to see other products)

Alot of stores seems to going this route tho.

I think the only store near me that has its name as the store brand is now shop rite.

Well, Giant store brand products are still referred to Giant brand, but i doesnt say giant on the packagaing anymore (just the wedges logo).

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The throwback packaging trend now invades the laundry room... Target is selling Tide, Downy, and Bounce in retro packaging.

PG-retro-packaging-484-363.jpg

PG-retro-packaging-Tide-full.jpg

Compare to...

TideLiquidDetergent32Loads50oz.jpg

The retro Tide bottle looks dirty to me. I think you need some white in your laundry detergent packaging so the colors pop and look "fresh".

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Australian brand maggi has changed the packaging for it's instant noodles range. Definitely an upgrade, although the taste definitely isn't! The old one is on the left.

5642880279_f97ffe1cde_m.jpg5642880443_80185d1e14_m.jpg

When I was in NZ and AUS I basically lived on Maggi. The chicken flavo(u)r was disgusting! It tasted nothing like the chicken flavor here in the US. But I enjoyed the "oriental" flavor, which tasted much more like the chicken flavor over here.

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Nabisco has updated the packaging of their "Premium" saltines...

(Old on top, new on bottom)

img1309997680077.jpg

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On the first page, I noticed a comment (old now, but felt like chiming in on it) that stated companies are seemingly shifting towards the 'generic' look now. I've noticed this too, and fresh out of hours upon hours of psychology and marketing classes, I have a theory: we're drawn to store brand immediately because of the price difference. Often times, a company like Kraft manufactures store brands for grocery stores, anyway. A business deal like that is surely backfiring now, seeing as how several grocery chains sell their products like hotcakes (Lucerne at Safeway is a great example). It's all about perception: what we see is our reality. A more 'generic' looking package says 'affordable.' Call me crazy, but it's highly likely.

And a fun aside to the perception is reality comment: Smirnoff beat Grey Goose in a blind taste test that I watched a case study on. It's amazing what kind of power brand equity and perception can hold for a company.

/marketing nerd rant

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The other month it was announced that the all the store brands of stores owned by Supervalu, will become "Essential Everyday".

This includes ACME near me, so I took a picture of the first item I spotted.

Old on left, new on right.

acmetoessential.jpg

Look wise, I like it, upgrade (well at least the cereal, will be interesting to see other products)

Alot of stores seems to going this route tho.

I think the only store near me that has its name as the store brand is now shop rite.

Well, Giant store brand products are still referred to Giant brand, but i doesnt say giant on the packagaing anymore (just the wedges logo).

I thought Acme had the "Essensia" brand, which from what I remember (don't shop at Acme anymore) was pretty decent stuff.

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Nestea changed the look of their 20oz and 2 liters and stuff

Old - New

nesteal.jpg

Definite upgrade just cause the old packaging used gray, which I usually associate with diet, so that didnt make much sense to me.

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