Jump to content


Photo

Supermarket Packaging Changes


  • Please log in to reply
269 replies to this topic

#161 AndrewPF

AndrewPF
  • Oh my god we're having a fire!...sale

  • Members
  • 3,183 posts
  • Joined: Mar 28/07
    • Location:02135

    • Favourite Logos:Pat Patriot
      Mighty Ducks primary
      Mets primary
      Devil Rays gradient

Posted May 25, 2011 - 14:14





You said "POP". :lol:

What, was I supposed to say "SODA"? Now that's weird.



http://popvssoda.com...tal-county.html

Posted Image


Look, Ma! I can see my county from here!


The thing I always wonder when I see that map is about the green. If you don't call pop, coke, or soda, what do you call it?


I know it's not represented at all on the map, but old folks around here call it tonic.

And...and ya know what we gotta do? We gotta go kick him in da penis. He'll be injured. Injured bad.


POTD: 2/14/12
COYS

#162 deezy

deezy
  • Member

  • Members
  • 60 posts
  • Joined: May 18/07
    • Location:Georgetown, IN


Posted May 27, 2011 - 07:55

Another Kroger canned vegetable packaging change...
Posted Image
(Old on left, new on right)


All of Kroger's packaging is changing to this style. Pizza, ice cream, frozen veggies, everything. I have to say sometimes I like it, and sometimes (like on the canned foods) it's awful. It looks fantastic on frozen vegetables...
Posted Image

#163 EddieJ1984

EddieJ1984
  • Member

  • Members
  • 2,133 posts
  • Joined: Jul 31/05


Posted May 27, 2011 - 19:35

Snackwells has completely changed their look

Old:
Posted Image

New:
Posted Image

I think its definite downgrade, they got rid of a well recognized look. yea its still green, but thats even a different shade now!
Also, it looks like its being marketed towards mostly females now.

#164 Top Shelf

Top Shelf
  • Member

  • Members
  • 318 posts
  • Joined: Sep 13/06
    • Location:Buffalo, NY


Posted June 4, 2011 - 01:36

Another product jumping on the throwback packaging bandwagon: Pringles

Posted Image
Posted Image

#165 AlaskaAJ

AlaskaAJ
  • Member

  • Members
  • 217 posts
  • Joined: Jul 9/08
    • Location:Anchorage, AK

    • Favourite Logos:Alaska Aces, Toronto Blue Jays, New Lightning Logos

Posted June 4, 2011 - 03:15

Another product jumping on the throwback packaging bandwagon: Pringles

Posted Image

Anything that says "New Fangled" is okay in my book.

Posted Image


#166 TxRangersFan

TxRangersFan
  • Member

  • Members
  • 162 posts
  • Joined: Sep 26/10


Posted June 4, 2011 - 13:45

The throwback packaging trend now invades the laundry room... Target is selling Tide, Downy, and Bounce in retro packaging.

Posted Image
Posted Image
Compare to...
Posted Image
May God bless you all and fill your hearts with faith, hope, and love!

#167 EddieJ1984

EddieJ1984
  • Member

  • Members
  • 2,133 posts
  • Joined: Jul 31/05


Posted July 1, 2011 - 12:33

The other month it was announced that the all the store brands of stores owned by Supervalu, will become "Essential Everyday".
This includes ACME near me, so I took a picture of the first item I spotted.
Old on left, new on right.

Posted Image

Look wise, I like it, upgrade (well at least the cereal, will be interesting to see other products)

Alot of stores seems to going this route tho.
I think the only store near me that has its name as the store brand is now shop rite.
Well, Giant store brand products are still referred to Giant brand, but i doesnt say giant on the packagaing anymore (just the wedges logo).

#168 EddieJ1984

EddieJ1984
  • Member

  • Members
  • 2,133 posts
  • Joined: Jul 31/05


Posted July 1, 2011 - 12:38

double post.

#169 crlachepinochet

crlachepinochet
  • REMOVE BEFORE FLIGHT

  • Members
  • 2,665 posts
  • Joined: Jun 2/05
    • Location:Buffalo, NY


Posted July 2, 2011 - 20:17

The throwback packaging trend now invades the laundry room... Target is selling Tide, Downy, and Bounce in retro packaging.

Posted Image
Posted Image
Compare to...
Posted Image


The retro Tide bottle looks dirty to me. I think you need some white in your laundry detergent packaging so the colors pop and look "fresh".

#170 lbr218

lbr218
  • Member

  • Members
  • 1,133 posts
  • Joined: Jan 6/08

    • Favourite Logos:Washington Capitals "Eagle"
      University of Maryland "M-Flag"
      Columbus Clippers primary wordmark
      University of Minnesota "M"
      Any mascot wearing a sweater :D

Posted July 2, 2011 - 22:34

Australian brand maggi has changed the packaging for it's instant noodles range. Definitely an upgrade, although the taste definitely isn't! The old one is on the left.
Posted ImagePosted Image

When I was in NZ and AUS I basically lived on Maggi. The chicken flavo(u)r was disgusting! It tasted nothing like the chicken flavor here in the US. But I enjoyed the "oriental" flavor, which tasted much more like the chicken flavor over here.

Posted Image
Posted Image
"Why would anybody ever eat anything besides breakfast food?"-Leslie Knope (Amy Poehler), Parks and Recreation


#171 TxRangersFan

TxRangersFan
  • Member

  • Members
  • 162 posts
  • Joined: Sep 26/10


Posted July 6, 2011 - 19:19

Nabisco has updated the packaging of their "Premium" saltines...

(Old on top, new on bottom)
Posted Image
May God bless you all and fill your hearts with faith, hope, and love!

#172 bjf1377

bjf1377
  • Member

  • Members
  • 39 posts
  • Joined: Jul 8/08
    • Location:Kent, OH


Posted July 9, 2011 - 02:23

New - Old

Posted Image

New - Old

Posted Image

Old - New

Posted Image

#173 drdougfresh

drdougfresh
  • Hopelessly Optimistic Detroit Fan

  • Members
  • 3,679 posts
  • Joined: Jun 5/11
    • Location:PHX, AZ


Posted July 9, 2011 - 02:46

On the first page, I noticed a comment (old now, but felt like chiming in on it) that stated companies are seemingly shifting towards the 'generic' look now. I've noticed this too, and fresh out of hours upon hours of psychology and marketing classes, I have a theory: we're drawn to store brand immediately because of the price difference. Often times, a company like Kraft manufactures store brands for grocery stores, anyway. A business deal like that is surely backfiring now, seeing as how several grocery chains sell their products like hotcakes (Lucerne at Safeway is a great example). It's all about perception: what we see is our reality. A more 'generic' looking package says 'affordable.' Call me crazy, but it's highly likely.

And a fun aside to the perception is reality comment: Smirnoff beat Grey Goose in a blind taste test that I watched a case study on. It's amazing what kind of power brand equity and perception can hold for a company.

/marketing nerd rant

icons-social-04_zps7c6adeed.png . icons-social-02_zps37962ec7.png . icons-social-03_zps8a3ff835.png


team-banner_zps27a8bafa.png


#174 BringBackTheVet

BringBackTheVet
  • 35 - 0, 29 KO

  • Members
  • 18,342 posts
  • Joined: May 28/04
    • Location:The Big Scrapple


Posted July 9, 2011 - 21:33

The other month it was announced that the all the store brands of stores owned by Supervalu, will become "Essential Everyday".
This includes ACME near me, so I took a picture of the first item I spotted.
Old on left, new on right.

Posted Image

Look wise, I like it, upgrade (well at least the cereal, will be interesting to see other products)

Alot of stores seems to going this route tho.
I think the only store near me that has its name as the store brand is now shop rite.
Well, Giant store brand products are still referred to Giant brand, but i doesnt say giant on the packagaing anymore (just the wedges logo).


I thought Acme had the "Essensia" brand, which from what I remember (don't shop at Acme anymore) was pretty decent stuff.

"The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed."


#175 EddieJ1984

EddieJ1984
  • Member

  • Members
  • 2,133 posts
  • Joined: Jul 31/05


Posted July 13, 2011 - 23:14

Nestea changed the look of their 20oz and 2 liters and stuff
Old - New
Posted Image
Definite upgrade just cause the old packaging used gray, which I usually associate with diet, so that didnt make much sense to me.

#176 BringBackTheVet

BringBackTheVet
  • 35 - 0, 29 KO

  • Members
  • 18,342 posts
  • Joined: May 28/04
    • Location:The Big Scrapple


Posted July 14, 2011 - 07:45

Nestea changed the look of their 20oz and 2 liters and stuff
Old - New
Posted Image
Definite upgrade just cause the old packaging used gray, which I usually associate with diet, so that didnt make much sense to me.


You're so right. I only buy diet iced tea, and I grabbed that old bottle a ton of times thinking it was diet. Luckily I almost always caught it before paying.

"The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed."


#177 EddieJ1984

EddieJ1984
  • Member

  • Members
  • 2,133 posts
  • Joined: Jul 31/05


Posted July 14, 2011 - 15:14

On the first page, I noticed a comment (old now, but felt like chiming in on it) that stated companies are seemingly shifting towards the 'generic' look now. I've noticed this too, and fresh out of hours upon hours of psychology and marketing classes, I have a theory: we're drawn to store brand immediately because of the price difference. Often times, a company like Kraft manufactures store brands for grocery stores, anyway. A business deal like that is surely backfiring now, seeing as how several grocery chains sell their products like hotcakes (Lucerne at Safeway is a great example). It's all about perception: what we see is our reality. A more 'generic' looking package says 'affordable.' Call me crazy, but it's highly likely.

And a fun aside to the perception is reality comment: Smirnoff beat Grey Goose in a blind taste test that I watched a case study on. It's amazing what kind of power brand equity and perception can hold for a company.

/marketing nerd rant


I agree, the recent switch over on the Giant store brand (and stop & shop and the other giant chain too) items is proof of this, as the packaging before would resemble what the item was trying to be. And now the new packaging all share the same design, just with different colors and such.

#178 awinagainov0708

awinagainov0708
  • Member

  • Members
  • 26 posts
  • Joined: Jan 28/10


Posted July 30, 2011 - 22:34

I've been noticing Coca-Cola 16oz bottles with an enlarged logo on them. Diet Coke bottles also have the logo enlarged.
Posted Image

#179 crlachepinochet

crlachepinochet
  • REMOVE BEFORE FLIGHT

  • Members
  • 2,665 posts
  • Joined: Jun 2/05
    • Location:Buffalo, NY


Posted July 31, 2011 - 07:12

I've been noticing Coca-Cola 16oz bottles with an enlarged logo on them. Diet Coke bottles also have the logo enlarged.
Posted Image


TATC Coke.

#180 mightynine

mightynine
  • Member

  • Members
  • 359 posts
  • Joined: Nov 30/04


Posted July 31, 2011 - 10:21

The enlarged Coke logos are on the 16oz. bottles only. Wonder if they thought big logo - small bottle made a difference.
Posted Image