The other month it was announced that the all the store brands of stores owned by Supervalu, will become "Essential Everyday".
This includes ACME near me, so I took a picture of the first item I spotted.
Old on left, new on right.
Look wise, I like it, upgrade (well at least the cereal, will be interesting to see other products)
Alot of stores seems to going this route tho.
I think the only store near me that has its name as the store brand is now shop rite.
Well, Giant store brand products are still referred to Giant brand, but i doesnt say giant on the packagaing anymore (just the wedges logo).