Mindless

Vancouver Whitecaps to unveil new brand on June 8th

201 posts in this topic

I think those are very sharp. Easily the best kits in MLS right now. Too bad the club is censored.gif.

The club is still a division 2 club. Let's wait and see how they fill in their roster when entering MLS.

They could sign Kaka, Messi and Ribery and Vancouver will always be censored.gif.

Vancouver gets voted top 5 most livable cities in the world year after year, as well does it get voted top 3 most beautiful cities in the world year after year...What ever dump you live can't compare, sorry!

They wern't dissing our (assuming you're a vancouverite also) city they were dissing our club.

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Far and away the best uniforms in MLS, IMO. Awesome look.

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As a stand-alone, I really like the logo. I like the thought process behind the logo. As others have stated... i really don't like the font used. When you add the kits to mix, the logo and kit package as a whole is really nice... sharp!

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I was hoping the chest stripe would come over, even if the "Whitecaps" across the chest would be replaced with the sponsor name

Same here, but I definitely don't mind what they came up with. This is very nice, it almost seems as if the identities get better and better with every new club entering into the MLS. Both shirts are very classy, especially the blue shirt with the sublimation pattern. The white shirt is great too. They did a very nice job on this set.

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The blue shirt is obscenely beautiful with that Whitecap pattern. It's like designers are finally figuring out how to take all the crazy, experimental crap from the '90s and make it look good. Really like the neckine on those jerseys, too, because they don't have any sort of proprietary nonsense cut into them.

A mighty high bar has been set for Portland tomorrow. And I'm excited because they certainly seem up to the challenge.

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I think the MLS is finally starting to "get it". They are moving away from ridiculous piping and and random patches of wavy striping that was pretty much league standard only a few seasons ago. I don't know if this is adidas starting to not be idiots or the MLS telling them to practice some simplicity, but either way, it's a good thing. I feel like they are trying their hardest to emulate aspects of European soccer uniforms in an attempt to get more people to pay attention to American soccer. Although I like soccer, I dont really pay attention to the European leagues, but I can at least recognize some of the iconic looks like Manchester United, Barcelona, Arsenal, etc. The most recent uniforms for expansion teams like Seattle and Vancouver and hopefully Portland have been inspired. Hopefully the MLS can continue to refine the uniforms for every team as they expand to the pacific northwest and get some better quality players from europe, I know I would pay attention more and I think more of the country would as a whole, as the World Cup seems to have inspired some soccer fever. Sorry, football.

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Those styles were decidedly not confined to MLS; in fact, they were pretty much standard Adidas templates.

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I love the logo. Seriously, I love it. Why should there be "standards" for what a sports logo should look like? I absolutely love the simplicity.

Oh yeah, and I'm neutral on the jerseys. They'd look nicer if the Bell wordmark didn't suck.

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The unis are very well done but the logo is no where near as perfect as some people are making it out to be.

I think its okay but could have been much better. My biggest pet peave is that they should have used a thicker font to emphasize the mountains a lot more then they did. Its seems to me that the letters stand out more than the "mountains" do and it bothers me. This logo could easily blend the two parts more equally: ie. the 'V' and 'W' fonts and the mountain reference by thickening the width of the letters and lines in the logo. Again, its good...but no where close to being "great" as many people are referring to it in my opinion. I like the fact that there is a 'V' and a 'W' in the logo but I feel it should have been displayed with a thicker font.

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Could something like this have worked?

whitecapslogo20112.png

It's basically a mashup and recolouring of the 1979, current D-2 and MLS logos.

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It's basically a mashup and recolouring of the 1979, current D-2 and MLS logos.

Which is why it doesn't quite work. The elements are in conflict - even sharp lines for the mountains, uneven waves.

But a good idea.

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Could something like this have worked?

whitecapslogo20112.png

It's basically a mashup and recolouring of the 1979, current D-2 and MLS logos.

I think its a good start...but still doesn't solve the issue IMO.

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Could something like this have worked?

whitecapslogo20112.png

It's basically a mashup and recolouring of the 1979, current D-2 and MLS logos.

Not that great, unfortunately.

The waves clash with the straight, sharp mountains. The font is way to dated. And the leaf is unnecessary. Besides, I doubt Vancouver sports fans, judging from Lee, would be willing to support an identity that used a blue maple leaf.

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whitecapslogo20112.png

It still looks like something out of the '70s aesthetic.

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Too bad the MLS is so far away from the Euro leagues in terms of competition, but they are gaining on them in aesthetics!

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I wish MLS would also stick to the European season format as well--home and away against every other team and the team with the most points wins the championship. Also, dump the East/West conference system, and make the playoffs separate from the season (i.e. LA wins the league last season; RSL wins the tournament). Just my two cents.

Oh, and Vancouver wins the Pacific Northwest rivalry from a uniform perspective hands down.

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Was "meh" on the crest, but I do like the kits. Very sharp.

I'm probably "meh+" on the logo but those kits are very nice. And the logo does work beautifully in sublimation.

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232px-Coat_of_Arms_of_Slovenia.svg.png

I love this!

That would be awesome, my only change would be the red outline to a color that the whitecaps have used before, like a greeny-blue or a light blue.

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232px-Coat_of_Arms_of_Slovenia.svg.png

I love this!

That would be awesome, my only change would be the red outline to a color that the whitecaps have used before, like a greeny-blue or a light blue.

Lol, thats the Slovenia coat of arms.

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gdwfc11381010.jpg

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Purely fantastic. Both designs are unique and look incredible. The pattern on the blues is very sharp and the stripes on the whites have a cool effect. I'll wait unitl Portland unviels thier set, but as of now, Vancouver has the best looking set in the league.

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232px-Coat_of_Arms_of_Slovenia.svg.png

I love this!

That would be awesome, my only change would be the red outline to a color that the whitecaps have used before, like a greeny-blue or a light blue.

Lol, thats the Slovenia coat of arms.

Really? I guess they would mind if Vancouver used it then. Lol.

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The Vancouver blue kit look awesome, I'm not too crazy about the white one with stripes that isn't complete...

The logo is really missing something, they should put a bit of snow on the mountain part like what the previous poster mentioned about..

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Hi there,

I'm the marketing manager for the Whitecaps and worked closely on the new logo and kit over that last year. I've enjoyed reading all the comments and appreciate the various opinions. One thing that I did want to touch on, was the wave that is present in our current logo and the 1979 logo. This was a point of contention for me and I pushed to have it not included in the new logo. The primary reason is that we do not have that type of 'surfing' wave in Vancouver. As a result, the whitecaps in the ocean are at the crest of 'chops', which are sort of mini-waves created by wind. The wave in our previous logos always seemed out of place, like they belonged on a team on the California coast somewhere. As a result, our new logo was an attempt to get back to the true meaning of the name of the club - so whitecapped mountains and water, and no giant wave.

Ryan

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