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Vancouver Whitecaps to unveil new brand on June 8th


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#181 elliott

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Posted June 11, 2010 - 16:50

I think the MLS is finally starting to "get it". They are moving away from ridiculous piping and and random patches of wavy striping that was pretty much league standard only a few seasons ago. I don't know if this is adidas starting to not be idiots or the MLS telling them to practice some simplicity, but either way, it's a good thing. I feel like they are trying their hardest to emulate aspects of European soccer uniforms in an attempt to get more people to pay attention to American soccer. Although I like soccer, I dont really pay attention to the European leagues, but I can at least recognize some of the iconic looks like Manchester United, Barcelona, Arsenal, etc. The most recent uniforms for expansion teams like Seattle and Vancouver and hopefully Portland have been inspired. Hopefully the MLS can continue to refine the uniforms for every team as they expand to the pacific northwest and get some better quality players from europe, I know I would pay attention more and I think more of the country would as a whole, as the World Cup seems to have inspired some soccer fever. Sorry, football.

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#182 Mockba

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Posted June 11, 2010 - 17:18

Those styles were decidedly not confined to MLS; in fact, they were pretty much standard Adidas templates.
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#183 TopCat

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Posted June 11, 2010 - 22:04

I love the logo. Seriously, I love it. Why should there be "standards" for what a sports logo should look like? I absolutely love the simplicity.

Oh yeah, and I'm neutral on the jerseys. They'd look nicer if the Bell wordmark didn't suck.

#184 tbolt79

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Posted June 12, 2010 - 20:08

FANTASTIC branding, Vancouver!!

#185 powersurge

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Posted June 12, 2010 - 22:55

The unis are very well done but the logo is no where near as perfect as some people are making it out to be.

I think its okay but could have been much better. My biggest pet peave is that they should have used a thicker font to emphasize the mountains a lot more then they did. Its seems to me that the letters stand out more than the "mountains" do and it bothers me. This logo could easily blend the two parts more equally: ie. the 'V' and 'W' fonts and the mountain reference by thickening the width of the letters and lines in the logo. Again, its good...but no where close to being "great" as many people are referring to it in my opinion. I like the fact that there is a 'V' and a 'W' in the logo but I feel it should have been displayed with a thicker font.

#186 caperlogo13

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Posted June 14, 2010 - 06:28

Could something like this have worked?

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It's basically a mashup and recolouring of the 1979, current D-2 and MLS logos.

#187 Gothamite

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Posted June 14, 2010 - 08:52

It's basically a mashup and recolouring of the 1979, current D-2 and MLS logos.


Which is why it doesn't quite work. The elements are in conflict - even sharp lines for the mountains, uneven waves.

But a good idea.

#188 powersurge

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Posted June 14, 2010 - 19:40

Could something like this have worked?

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It's basically a mashup and recolouring of the 1979, current D-2 and MLS logos.



I think its a good start...but still doesn't solve the issue IMO.

#189 Ice_Cap

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Posted June 14, 2010 - 19:47

Could something like this have worked?

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It's basically a mashup and recolouring of the 1979, current D-2 and MLS logos.

Not that great, unfortunately.
The waves clash with the straight, sharp mountains. The font is way to dated. And the leaf is unnecessary. Besides, I doubt Vancouver sports fans, judging from Lee, would be willing to support an identity that used a blue maple leaf.

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#190 Lights Out

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Posted June 14, 2010 - 20:04

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It still looks like something out of the '70s aesthetic.

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#191 CreamSoda

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Posted June 14, 2010 - 20:36

Too bad the MLS is so far away from the Euro leagues in terms of competition, but they are gaining on them in aesthetics!

#192 taantumus

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Posted June 16, 2010 - 03:55

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#193 GMW79

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Posted June 16, 2010 - 06:58

I wish MLS would also stick to the European season format as well--home and away against every other team and the team with the most points wins the championship. Also, dump the East/West conference system, and make the playoffs separate from the season (i.e. LA wins the league last season; RSL wins the tournament). Just my two cents.

Oh, and Vancouver wins the Pacific Northwest rivalry from a uniform perspective hands down.
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#194 Primal

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Posted June 16, 2010 - 07:38

Was "meh" on the crest, but I do like the kits. Very sharp.


I'm probably "meh+" on the logo but those kits are very nice. And the logo does work beautifully in sublimation.

#195 mr.negative15

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Posted June 16, 2010 - 11:38

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I love this!
That would be awesome, my only change would be the red outline to a color that the whitecaps have used before, like a greeny-blue or a light blue.

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#196 raysox

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Posted June 16, 2010 - 11:42


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I love this!
That would be awesome, my only change would be the red outline to a color that the whitecaps have used before, like a greeny-blue or a light blue.

Lol, thats the Slovenia coat of arms.

#197 knnhrvy16

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Posted June 16, 2010 - 13:59

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Purely fantastic. Both designs are unique and look incredible. The pattern on the blues is very sharp and the stripes on the whites have a cool effect. I'll wait unitl Portland unviels thier set, but as of now, Vancouver has the best looking set in the league.

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#198 mr.negative15

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Posted June 17, 2010 - 11:54



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I love this!
That would be awesome, my only change would be the red outline to a color that the whitecaps have used before, like a greeny-blue or a light blue.

Lol, thats the Slovenia coat of arms.


Really? I guess they would mind if Vancouver used it then. Lol.

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#199 Shachihoko

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Posted June 18, 2010 - 03:40

The Vancouver blue kit look awesome, I'm not too crazy about the white one with stripes that isn't complete...

The logo is really missing something, they should put a bit of snow on the mountain part like what the previous poster mentioned about..

#200 RyanMcKee

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Posted June 18, 2010 - 18:55

Hi there,

I'm the marketing manager for the Whitecaps and worked closely on the new logo and kit over that last year. I've enjoyed reading all the comments and appreciate the various opinions. One thing that I did want to touch on, was the wave that is present in our current logo and the 1979 logo. This was a point of contention for me and I pushed to have it not included in the new logo. The primary reason is that we do not have that type of 'surfing' wave in Vancouver. As a result, the whitecaps in the ocean are at the crest of 'chops', which are sort of mini-waves created by wind. The wave in our previous logos always seemed out of place, like they belonged on a team on the California coast somewhere. As a result, our new logo was an attempt to get back to the true meaning of the name of the club - so whitecapped mountains and water, and no giant wave.

Ryan