Schools using academic wordmark for athletics

[Anubis2051]

So I was able to find a picture of this finally. When I was at the Army-Rutgers game at Yankee Stadium, I noticed that they were using the Academic Rutgers Wordmark, as opposed to the Athletic wordmark for Rutgers (the Army logo appeared correct, however)

academic logo:

athletic logo:

Has anyone else noticed an instance where schools appear to confuse their logos and use one where the other should be used? It should be interesting to see how common this is.

[TBGKon]

My guess is it had something do with the game being held at a neutral site. The board operators may not be as logo savvy as we are.

[pcgd]

You guys have all seen a logo guide from MLB, NFL, or another professional sport right?

Well the college ones are the exact same. All logos are shown for each school including in most cases the academic marks because many of the people using those also need access to both athletic and academic logos for making t-shirts, notebooks, shot glasses, whatever.

Something like this was most likely not run by Rutgers and even if it was, its not "wrong" necessarily. Maybe not preferred but certainly not wrong.

[LEWJ]

You guys have all seen a logo guide from MLB, NFL, or another professional sport right?

Well the college ones are the exact same. All logos are shown for each school including in most cases the academic marks because many of the people using those also need access to both athletic and academic logos for making t-shirts, notebooks, shot glasses, whatever.

Something like this was most likely not run by Rutgers and even if it was, its not "wrong" necessarily. Maybe not preferred but certainly not wrong.

Example of a University style guide.

[knnhrvy16]

USU has used their academic wordmark on the football uniforms for a few years now:

[Anubis2051]

USU has used their academic wordmark on the football uniforms for a few years now:

Is there a separate wordmark for athletics that they don't use?

[knnhrvy16]

USU has used their academic wordmark on the football uniforms for a few years now:

Is there a separate wordmark for athletics that they don't use?

I can't find a decent picture of the standalone, but this wordmark (sans bull, of course) is usually associated with the athletics:

There is a simplified version that has been used by the football team and basketball team before, and is still an official wordmark (also appears in the football endzones and I believe on the basketball court):

And just to demonstrate the differences between the wordmarks, this is what the academic wordmark looks like up close, and is what USU wears on their football uniforms now (sans "University"):

[cshookemHORNS]

I'm not for sure but I think Texas might use their academic sometimes on apparel and branding

[hailstateunis]

You guys have all seen a logo guide from MLB, NFL, or another professional sport right?

Well the college ones are the exact same. All logos are shown for each school including in most cases the academic marks because many of the people using those also need access to both athletic and academic logos for making t-shirts, notebooks, shot glasses, whatever.

Something like this was most likely not run by Rutgers and even if it was, its not "wrong" necessarily. Maybe not preferred but certainly not wrong.

Example of a University style guide.

Where could you find something like that for a school?

[herzin]

Spam

[LEWJ]

You guys have all seen a logo guide from MLB, NFL, or another professional sport right?

Well the college ones are the exact same. All logos are shown for each school including in most cases the academic marks because many of the people using those also need access to both athletic and academic logos for making t-shirts, notebooks, shot glasses, whatever.

Something like this was most likely not run by Rutgers and even if it was, its not "wrong" necessarily. Maybe not preferred but certainly not wrong.

Example of a University style guide.

Where could you find something like that for a school?

I usually search Google.

Search "logo sheet", "style guide", "brand guidelines", etc. (with the university name)

Often times they aren't easy to find, or aren't posted online.

Try typing "[PDF]" next to the search phrase, often times they're .PDFs.

Example:

Search "Penn State Logo Sheet [PDF]" and it should be the first result.

[Anubis2051]

You guys have all seen a logo guide from MLB, NFL, or another professional sport right?

Well the college ones are the exact same. All logos are shown for each school including in most cases the academic marks because many of the people using those also need access to both athletic and academic logos for making t-shirts, notebooks, shot glasses, whatever.

Something like this was most likely not run by Rutgers and even if it was, its not "wrong" necessarily. Maybe not preferred but certainly not wrong.

Example of a University style guide.

Where could you find something like that for a school?

I usually search Google.

Search "logo sheet", "style guide", "brand guidelines", etc. (with the university name)

Often times they aren't easy to find, or aren't posted online.

Try typing "[PDF]" next to the search phrase, often times they're .PDFs.

Example:

Search "Penn State Logo Sheet [PDF]" and it should be the first result.

It's usually pretty easy. Rutgers calls it their visual identity system, found it just by Googling Rutgers logo usage:

http://identity.rutgers.edu/identity_manual.pdf

[cajunaggie08]

I'm not for sure but I think Texas might use their academic sometimes on apparel and branding

They may use it on some shirts sold in the bookstore but I've never seen it used when it comes to athletic branding or wordmarks

[cajunaggie08]

Harvard uses their school seal on their uniform.

[BlueSky]

This is an NFL example, but how about a team using a wordmark in one place that doesn't appear anywhere else? As far as I know, at least. I'm talking about the wordmark the Saints use on their helmet bumpers:

Always wished they'd use their actual wordmark, maybe with a black outline for contrast:

[DeFrank]

And lets not forget the Cowboys two wordmark styles.

[illwauk]

My school is notorious for this crap:

It's one thing for a school like Rutgers, whose athletic brand isn't all that different from its athletic brand, to do this. But for an athletic department that supposedly wants to be known simply as "Milwaukee," they seem utterly unwilling to stop the academic marks from creeping on to their facilities and fan apparel.

[cajunaggie08]

Kansas unified their athletic and academic branding with the Trajan font.

[swilson160]

Kansas unified their athletic and academic branding with the Trajan font.

This still makes me sad...the old font was so distinctly identifiable as KU...

[illwauk]

Kansas unified their athletic and academic branding with the Trajan font.

Which makes zero sense when probably 1/4th of U.S. colleges use Trajan for their academic branding.