New USA Basketball logo

(6 Pages)
1
2
3
→
Last »

You cannot start a new topic
You cannot reply to this topic

New USA Basketball logo

#1 illini1

Member

Group: Members
Posts: 556
Joined: Sep 22/05

Posted February 20, 2012 - 09:04

From Uniwatch today, here's an uncolored version of the new USA Basketball logo.

Posted Image

#2 gdu

Member

Group: Members
Posts: 1361
Joined: Nov 9/10
Favourite Logos:Texas Longhorn

Posted February 20, 2012 - 09:36

Do not like.

#3 Conrad.

The One & Only

Group: Members
Posts: 1452
Joined: Jan 20/05
Location:Knoxville, TN

Posted February 20, 2012 - 09:40

gdu, on February 20, 2012 - 09:36, said:

Do not like.

+1

WTH is wrong with the current one? Looks fine to me, and pays homage to the Dream Team...is this Nike's doing?

for ref:

Posted Image

Red Goat Creations :: Graphic Design Solutions

#4 RyanB06

Make love, not riots.

Group: Members
Posts: 2143
Joined: Mar 14/03

Posted February 20, 2012 - 09:43

It's dated. That's what's wrong with it.

I'll need to see a full-color version of the new logo before I pass judgment.

Sodboy13, on Wednesday, March 25th, 2009 - 23:59:51, said:

As you watch more basketball, you will learn to appreciate the difference between "defense" and "couldn't find the rim with a pair of bloodhounds and a Garmin."

meet the new page, not the same as the old page.

#5 SCL

Member

Group: Members
Posts: 208
Joined: Sep 23/04

Posted February 20, 2012 - 09:45

The old logo, while far from perfect, had become iconic. It would have been nice to update the old logo with the improved font and bisected USA above. The crest looks forced and unbalanced between the top and bottom.

#6 Conrad.

The One & Only

Group: Members
Posts: 1452
Joined: Jan 20/05
Location:Knoxville, TN

Posted February 20, 2012 - 09:50

SCL, on February 20, 2012 - 09:45, said:

Sounds like a good solution. I'll admit the previous one is dated, but that new one is too much of a departure, imo. Also, a crest is not the way to go, as that's more of a European-approach.

Red Goat Creations :: Graphic Design Solutions

#7 knnhrvy16

Thanks for the great year, fellas.

Group: Members
Posts: 2509
Joined: Jul 25/09
Location:The Great Beehive State
Favourite Logos:ASU "Sparky"
Jazz music note wordmark
Blue Jackets "Stinger"
Oregon "Donald Duck"
Scottish Claymores primary

Posted February 20, 2012 - 09:52

Hmmm...I'm on the fence here. While the old one had some problems, it was still an iconic logo that could have just been modernized and updated to fix those problems. In other words, they didn't need to roll out something that went in a new direction.

All that said...the new one isn't bad. I, too, need to see it in full color before I make a full judgement, but as it is it looks good. I hope that the "star-ball" is staying as an alternate, though. To me, that's essential to USAB's identity.

I'm redesigning the NHL!
The opinions I express are mine, and mine only. If I am to express them, it is not to say you or anyone else is wrong, and certainly not to say that I am right.

#8 JQK

Rangers Suck

Group: Members
Posts: 10278
Joined: Nov 24/02
Location:Wilkes-Barre, PA
Favourite Logos:Chicago Black Hawks
New Jersey Devils

Posted February 20, 2012 - 09:59

How anyone can look at the new logo, even in B&W, and say it is not on par with the "Dream Team" logo... it makes me seriously wonder what i'm not seeing with the current logo that makes it so great...

The current USA Basketball logo is atrocious and has been for some time. Big. Blocky. Unwieldy. That's what i see when i look at that logo. An update has been needed for some time.

Quote

^{I like watching this team play. I know they're overshadowed, as always, by the Rangers across the river, but for my money, few teams are more fun to watch than the Devils.

--Pierre LeBrun}

#9 CubsFanBudMan

Member No. 14

Group: Members
Posts: 2307
Joined: Nov 24/02

Posted February 20, 2012 - 10:05

I like the old one for Dream Team nostalgia reasons, but it clearly needed some work. That said, I'm not a fan of the direction they went other than the USA font modernization. It looks like a soccer crest to me and therefore made me immediately think "needs more stars" to accurately represent the USA's basketball success.

#10 Lights Out

If only...

Group: Members
Posts: 8987
Joined: Nov 29/09
Favourite Logos:*Devil Rays alternate cap logo, 1998
*Red Sox cap logo
*Chargers primary logo
*Lake Elsinore Storm cap logo

Posted February 20, 2012 - 10:34

I like the new crest. It's pretty simple and iconic. Hopefully, it comes with an updated version of this classic uniform:

Posted Image

POTD: 2/4/12 3/4/12

#11 Island_Style

That's some nice flutin', boy.

Group: Members
Posts: 2576
Joined: Jun 10/05
Location:Fernandina Beach, Fl

Posted February 20, 2012 - 10:40

You all have to stop throwing the word iconic around. Nothing in the thread is iconic. My wife hates baseball but she knows the Yankee NY when she sees it. That is an iconic logo. Take away the word basketball from that logo and she will have no idea what it is for. You are a sports fan looking at a familiar sports logo. That does not make it iconic.

#12 RedSox44

I Am A Celtic

Group: Members
Posts: 2996
Joined: Jul 23/09
Location:Portland, ME, USA
Favourite Logos:Toronto Blue Jays 2012 -
Quebec Nordiques
Minnesota North Stars
Hartford Whalers
New York Mets
Boston Bruins (all except 1995-2007)
New Detroit Lions

Posted February 20, 2012 - 10:48

Not good, but better than what they've had recently.

#13 Mockba

B!ecause sheep can hear a zipper a mile away

Group: The Man Behind the Curtain
Posts: 10376
Joined: Nov 30/02
Location:Minneapolis

Posted February 20, 2012 - 11:01

JQK, on February 20, 2012 - 09:59, said:

If Kinger is saying that something older is in need of update, you know it's true.

I haven't seen it in color yet, but the new one looks head, shoulders, and chest above the old one.

Guess what? I'm gay. Deal with it. (Ahh, memories...)

Posted Image

Your favorite MLB team isn't that bad. Don't believe me? Go look at the numbers. (The Cubs, however, suck.)

#14 wILL-INI

Member

Group: Members
Posts: 284
Joined: Oct 14/10
Location:Paign, Illinois!
Favourite Logos:Chief Illiniwek &
Blue Jackets Third &
Arsenal Primary &
too many to list...

Posted February 20, 2012 - 11:16

I don't think it's bad in any regard? It's a good logo, and being from a younger generation, and only kinda sorta remembering the Dream Teams, I donno, I think it's a good update. It won't look good at the front of the jersey like the old one did.

Portfolio

#15 leopard88

Master of the Irrelevant

Group: Members
Posts: 5166
Joined: Oct 11/05
Location:The Land of Pleasant Living

Posted February 20, 2012 - 11:18

Mockba, on February 20, 2012 - 11:01, said:

JQK, on February 20, 2012 - 09:59, said:

How anyone can look at the new logo, even in B&W, and say it is not on par with the "Dream Team" logo... it makes me seriously wonder what i'm not seeing with the current logo that makes it so great...

The current USA Basketball logo is atrocious and has been for some time. Big. Blocky. Unwieldy. That's what i see when i look at that logo. An update has been needed for some time.

If Kinger is saying that something older is in need of update, you know it's true.

I haven't seen it in color yet, but the new one looks head, shoulders, and chest above the old one.

What they said . . . though I do want to see the full color version of the new one.

"Crabcakes and football! That's what Maryland does!"

"You measure democracy by the freedom it gives its dissidents, not the freedom it gives its assimilated conformists." -- Abbie Hoffman

Proud Winner of the CCSLC Post of the Day Award -- April 8, 2008

#16 TFoA

Football Season

Group: Members
Posts: 18089
Joined: Apr 6/04
Location:678/404/770
Favourite Logos:Put it on a fitted cap, I'll probably love it.

Posted February 20, 2012 - 11:31

Mockba, on February 20, 2012 - 11:01, said:

JQK, on February 20, 2012 - 09:59, said:

If Kinger is saying that something older is in need of update, you know it's true.

I haven't seen it in color yet, but the new one looks head, shoulders, and chest above the old one.

Agreed on both points, ESPECIALLY the 1st one. :lol:

That Team USA logo has been in dire need of an upgrade since the '96 games, & this was a pretty good one, at least judging by the B&W render. Hopefully the color render confirms this.

#17 justinthered

Member

Group: Members
Posts: 96
Joined: Oct 10/10

Posted February 20, 2012 - 11:34

Island_Style, on February 20, 2012 - 10:40, said:

+1000

#18 knnhrvy16

Thanks for the great year, fellas.

Group: Members
Posts: 2509
Joined: Jul 25/09
Location:The Great Beehive State
Favourite Logos:ASU "Sparky"
Jazz music note wordmark
Blue Jackets "Stinger"
Oregon "Donald Duck"
Scottish Claymores primary

Posted February 20, 2012 - 11:49

Island_Style, on February 20, 2012 - 10:40, said:

I don't see what's wrong with calling something "iconic" if you view it as such - what is "iconic" is completely up to an individual. I see that crest, and instantly think of the Dream Team and Olympic dominance. Thus, it's iconic to me, even if it wouldn't be to your wife. Some look at Humphrey Bogart and consider him an iconic actor, whereas my brother doesn't even know who the guy is. Some may consider Dark Side of the Moon to be an iconic album, while others may not like it. Iconic status isn't really universal - there are just some things that more people deem iconic than others. It is, again, all up to the individual.

I'm redesigning the NHL!
The opinions I express are mine, and mine only. If I am to express them, it is not to say you or anyone else is wrong, and certainly not to say that I am right.

#19 Cujo

@cujo27

Group: Members
Posts: 14725
Joined: Apr 14/05
Location:SoCal

Posted February 20, 2012 - 11:54

Withholding my opinion 'til I see this bad boy in color.

#20 Buc

In a state of constant upheaval.

Group: Members
Posts: 5954
Joined: Apr 20/06
Location:somewhere I won't be next year...
Favourite Logos:the original Bruce, Bucks' antler plaque, FSU's Chief Osceola head, Seattle's seahawk, Philadelphia Union package, & Coastal Carolina's Chanticleers

Posted February 20, 2012 - 11:55

illini1, on February 20, 2012 - 09:04, said:

From Uniwatch today, here's an uncolored version of the new USA Basketball logo.

Posted Image

Certain things bug me about this:

1) The logo reads more as a soccer crest to me—not there's anything inherently wrong with that, but even with the basketball lines, I still see "soccer" before I see "basketball". Which segues into...

2) I know it was there on the previous logo, but is the word "BASKETBALL" truly necessary? There's already a basketball in the logo, and if this thing truly is meant to be a "badge" then to me, it seems a bit redundant, not to mention superfluous.

3.) Not understanding the arch effect—and now that I think about it, that may in a way be what's giving this thing more of a "crest" look. That said, the arch on the shield shape and on the "BASKETBALL"truly banner don't curve the same...that's really bugging me. And speaking of shapes...

4) Wondering what the purpose of the house shape is above "USA"...is it meant to say "basketball is the house that USA built? Or meant to imply that USA is the (a?) basketball power"house"? (Which really wouldn't be the worst thing in the world.)

5.) There's a singular star at the bottom of the badge. Why? Usually any logo depicting the U.S. has multiple stars, unless the main focus of the logo is the star itself (like the previous logo). Just seems unnecessary for it to be sitting down there all lonely like that, unless it was placed there to a/shoehorn a star into the logo and/or b/ help take up some space down there...both of which read to me as "afterthought".

Still...in terms of crispness and execution of the illustration, I'd give this one the nod over the old.

•_____________________________________________________________________________________________________________________________________

•~~Sorry, folks..I am no longer the Big Black Pete~~ ehh...actually, hold that thought.