Lee Noire

ESPN/ABC NBA 3D logos

138 posts in this topic

They started this in the finals last year and made it full time this season. I love the 3D effect the logos have. They almost look like hollowed out hollywood set pieces, especially when they "light up." I didnt see a topic on the search results so apologies if this has a thread already.

Here is the link to the only pic i could find of any of the logos. Its Miami's from last year.

https://getsatisfaction.com/greyscalegorilla/topics/great_3d_logo_treatment_for_the_nba_finals

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That does look pretty awesome. I imagine it would be hard to make certain logos look truly 3D, but the Heat's certainly translates.

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Can this be deleted please?

Edit: guess this one can stay since someone commented already. Sorry for double posting.

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Yea some look better than others but from what i have seen they are pretty cool. I like the lakers and clippers treatments because the lines actually "hover" in front of the balls on the respective logos. They look like they have a real sense of depth

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It's alright, I'm just glad they fixed the awful NEON from when they first used it on Monday Night Football. It was hard to look at.

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I like it I hope ESPN do that for Monday Night Football

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I think these look like the worst things I've ever seen on television, Rosie O'Donnell included.I'm a Celtics fan so maybe that has something to do with it, seeing how our logo looks particularly horrendous.

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I think these look like the worst things I've ever seen on television, Rosie O'Donnell included.I'm a Celtics fan so maybe that has something to do with it, seeing how our logo looks particularly horrendous.

I actually thought the celtics pulled it off pretty well. It has that layered, 3D effect down. To each their own i suppose

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It depends on the design. If you have a pretty plain logo that is centered around a basketball, chances are it will work pretty well. If you have any kind of character or mascot like the Bulls, it looks awful.

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Since I saw the Wolves one, I have been periodically searching online for more. Not much luck.

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I prefer TNT's treatment of the logos actually. The ESPN versions butcher a lot of them.

screenshot20120518at103.png

With TNT its not full 3D forms like those are, but still adds light/depth. Can't find a picture of what TNT uses.

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I agree TNT has a better treatment, I just like the fact that ESPN tried to make the logos look like actual set pieces. Like they were real life structures that are tangible. Love the idea but the execution fails in some cases

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It depends on the team for me. There's some decent cases out there, but others are horrendous. Case in point, the Clippers. The only place that's correctly filled in as white is the ball, leaving the background behind the first few letters transparent. Looks awful.

Personally, I prefer the old NBA on NBC treatment:

0.jpg

They always did a great job of adding depth to the graphic without going overboard. It always looked sharp, no matter which team was featured.

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I brought this up to Paul Lukas a few months ago but never heard any follow up. I think it's very interesting; the idea of taking something carefully constructed and intentionally 2D and trying to not just light it for pseudo-volume.... But seemingly creating it in 3D. I've got some screen caps I can try and post later. The Hawks one is atrocious.

Still wondering how the artist or team feels about someone elses 3D interpretation of their work. The Bulls one in particular takes an " All-time" brand and really dilutes it if you ask me.

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Similar to this topic, i've always liked the "treatment" that the NBA on TNT crew gives team logos with a glowing "linear" effect...

This is the best image I could scour up, notice the effect on the bottom of the Blazers logo:

5227522811_89de24077b_o.jpg

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notice the effect on the bottom of the Blazers logo:

Making one wonder why there is a Blazer logo in that graphic.

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notice the effect on the bottom of the Blazers logo:

Making one wonder why there is a Blazer logo in that graphic.

Yeah that was a total blooper on the graphics guy lol.

The thing that bugs me about the TNT style is that they only add that effect to certain parts of each logo. I think for the Lakers the type has it but not the ball. If anything it should probably be reversed or done throughout. Thats just me though.

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While the Grizz were still alive in the playoffs I thought they were hiding some the logo. The bear looked like part of its face was missing. (Yes, I know it's missing its body and it's the wrong color, but Bucks aren't green, Lakes aren't purple, Timberwolves aren't blue, Bobcats aren't orange, and Hornets aren't teal)

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Just saw the 76ers celtics treatment on tv.

Celtics is kinda neat, but 76ers doesnt really work.

And yet I thought one could easily make it work in 3d.

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Speaking of 3D logos, MLB 12 The Show has all team logos in 3D aswell on the team select screen. It's great.

3D Blue Jays logo is awesome.

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It depends on the team for me. There's some decent cases out there, but others are horrendous. Case in point, the Clippers. The only place that's correctly filled in as white is the ball, leaving the background behind the first few letters transparent. Looks awful.

Personally, I prefer the old NBA on NBC treatment:

0.jpg

They always did a great job of adding depth to the graphic without going overboard. It always looked sharp, no matter which team was featured.

See.. I grew very tired of that NBC graphics package, mainly because they used that from 1999 all the way to 2006 IIRC. They only changed it once they got Sunday Night Football

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It depends on the team for me. There's some decent cases out there, but others are horrendous. Case in point, the Clippers. The only place that's correctly filled in as white is the ball, leaving the background behind the first few letters transparent. Looks awful.

Personally, I prefer the old NBA on NBC treatment:

0.jpg

They always did a great job of adding depth to the graphic without going overboard. It always looked sharp, no matter which team was featured.

See.. I grew very tired of that NBC graphics package, mainly because they used that from 1999 all the way to 2006 IIRC. They only changed it once they got Sunday Night Football

I am very different from you then. I associate that graphic package with a big time basketball game. You couple that with the awesome theme! That got me excited to watch.

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That theme was ace at that time. The new one isnt terrible though

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This video has some good looks at the Celtics and Lakers 3D logos. I'm sure if you just youtube search "[team name] ESPN on ABC" you might be able to find some intros like this. Some screencaps:

ScreenShot2012-05-19at101532AM.png

ScreenShot2012-05-19at101348AM.pngScreenShot2012-05-19at101252AM.png

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