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ESPN/ABC NBA 3D logos


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#1 Lee Noire

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Posted May 17, 2012 - 23:46

They started this in the finals last year and made it full time this season. I love the 3D effect the logos have. They almost look like hollowed out hollywood set pieces, especially when they "light up." I didnt see a topic on the search results so apologies if this has a thread already.

Here is the link to the only pic i could find of any of the logos. Its Miami's from last year.
https://getsatisfact..._the_nba_finals

#2 aci

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Posted May 17, 2012 - 23:50

That does look pretty awesome. I imagine it would be hard to make certain logos look truly 3D, but the Heat's certainly translates.

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#3 Lee Noire

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Posted May 17, 2012 - 23:50

Can this be deleted please?

Edit: guess this one can stay since someone commented already. Sorry for double posting.

#4 Lee Noire

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Posted May 17, 2012 - 23:59

Yea some look better than others but from what i have seen they are pretty cool. I like the lakers and clippers treatments because the lines actually "hover" in front of the balls on the respective logos. They look like they have a real sense of depth

#5 Old School Fool

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Posted May 18, 2012 - 07:02

It's alright, I'm just glad they fixed the awful NEON from when they first used it on Monday Night Football. It was hard to look at.

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#6 Funkatron101

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Posted May 18, 2012 - 09:55

Their Timberwolves logo looks pretty terrible.

#7 RETROJR79

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Posted May 18, 2012 - 10:18

I like it I hope ESPN do that for Monday Night Football

#8 eRay

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Posted May 18, 2012 - 10:22

I think these look like the worst things I've ever seen on television, Rosie O'Donnell included.I'm a Celtics fan so maybe that has something to do with it, seeing how our logo looks particularly horrendous.
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#9 Lee Noire

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Posted May 18, 2012 - 12:17

I think these look like the worst things I've ever seen on television, Rosie O'Donnell included.I'm a Celtics fan so maybe that has something to do with it, seeing how our logo looks particularly horrendous.

I actually thought the celtics pulled it off pretty well. It has that layered, 3D effect down. To each their own i suppose

#10 GFB

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Posted May 18, 2012 - 13:04

It depends on the design. If you have a pretty plain logo that is centered around a basketball, chances are it will work pretty well. If you have any kind of character or mascot like the Bulls, it looks awful.

#11 Funkatron101

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Posted May 18, 2012 - 13:08

Since I saw the Wolves one, I have been periodically searching online for more. Not much luck.

#12 JPDesign

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Posted May 18, 2012 - 13:10

I prefer TNT's treatment of the logos actually. The ESPN versions butcher a lot of them.

Posted Image

With TNT its not full 3D forms like those are, but still adds light/depth. Can't find a picture of what TNT uses.

#13 Lee Noire

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Posted May 18, 2012 - 13:25

I agree TNT has a better treatment, I just like the fact that ESPN tried to make the logos look like actual set pieces. Like they were real life structures that are tangible. Love the idea but the execution fails in some cases

#14 knnhrvy16

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Posted May 18, 2012 - 14:10

It depends on the team for me. There's some decent cases out there, but others are horrendous. Case in point, the Clippers. The only place that's correctly filled in as white is the ball, leaving the background behind the first few letters transparent. Looks awful.

Personally, I prefer the old NBA on NBC treatment:

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They always did a great job of adding depth to the graphic without going overboard. It always looked sharp, no matter which team was featured.

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#15 Sterling84

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Posted May 18, 2012 - 14:51

I brought this up to Paul Lukas a few months ago but never heard any follow up. I think it's very interesting; the idea of taking something carefully constructed and intentionally 2D and trying to not just light it for pseudo-volume.... But seemingly creating it in 3D. I've got some screen caps I can try and post later. The Hawks one is atrocious.

Still wondering how the artist or team feels about someone elses 3D interpretation of their work. The Bulls one in particular takes an " All-time" brand and really dilutes it if you ask me.
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#16 CDixonDesign

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Posted May 18, 2012 - 15:06

Similar to this topic, i've always liked the "treatment" that the NBA on TNT crew gives team logos with a glowing "linear" effect...

This is the best image I could scour up, notice the effect on the bottom of the Blazers logo:

Posted Image

#17 OMMF

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Posted May 18, 2012 - 15:08

notice the effect on the bottom of the Blazers logo:


Making one wonder why there is a Blazer logo in that graphic.
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#18 Lee Noire

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Posted May 18, 2012 - 16:26


notice the effect on the bottom of the Blazers logo:


Making one wonder why there is a Blazer logo in that graphic.

Yeah that was a total blooper on the graphics guy lol.

The thing that bugs me about the TNT style is that they only add that effect to certain parts of each logo. I think for the Lakers the type has it but not the ball. If anything it should probably be reversed or done throughout. Thats just me though.

#19 DaytonBlue

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Posted May 18, 2012 - 18:05

While the Grizz were still alive in the playoffs I thought they were hiding some the logo. The bear looked like part of its face was missing. (Yes, I know it's missing its body and it's the wrong color, but Bucks aren't green, Lakes aren't purple, Timberwolves aren't blue, Bobcats aren't orange, and Hornets aren't teal)
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#20 EddieJ1984

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Posted May 18, 2012 - 20:08

Just saw the 76ers celtics treatment on tv.
Celtics is kinda neat, but 76ers doesnt really work.
And yet I thought one could easily make it work in 3d.