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ESPN/ABC NBA 3D logos


Lee Noire

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They started this in the finals last year and made it full time this season. I love the 3D effect the logos have. They almost look like hollowed out hollywood set pieces, especially when they "light up." I didnt see a topic on the search results so apologies if this has a thread already.

Here is the link to the only pic i could find of any of the logos. Its Miami's from last year.

https://getsatisfaction.com/greyscalegorilla/topics/great_3d_logo_treatment_for_the_nba_finals

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That does look pretty awesome. I imagine it would be hard to make certain logos look truly 3D, but the Heat's certainly translates.

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Yea some look better than others but from what i have seen they are pretty cool. I like the lakers and clippers treatments because the lines actually "hover" in front of the balls on the respective logos. They look like they have a real sense of depth

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I think these look like the worst things I've ever seen on television, Rosie O'Donnell included.I'm a Celtics fan so maybe that has something to do with it, seeing how our logo looks particularly horrendous.

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I think these look like the worst things I've ever seen on television, Rosie O'Donnell included.I'm a Celtics fan so maybe that has something to do with it, seeing how our logo looks particularly horrendous.

I actually thought the celtics pulled it off pretty well. It has that layered, 3D effect down. To each their own i suppose

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It depends on the design. If you have a pretty plain logo that is centered around a basketball, chances are it will work pretty well. If you have any kind of character or mascot like the Bulls, it looks awful.

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I agree TNT has a better treatment, I just like the fact that ESPN tried to make the logos look like actual set pieces. Like they were real life structures that are tangible. Love the idea but the execution fails in some cases

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It depends on the team for me. There's some decent cases out there, but others are horrendous. Case in point, the Clippers. The only place that's correctly filled in as white is the ball, leaving the background behind the first few letters transparent. Looks awful.

Personally, I prefer the old NBA on NBC treatment:

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They always did a great job of adding depth to the graphic without going overboard. It always looked sharp, no matter which team was featured.

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I brought this up to Paul Lukas a few months ago but never heard any follow up. I think it's very interesting; the idea of taking something carefully constructed and intentionally 2D and trying to not just light it for pseudo-volume.... But seemingly creating it in 3D. I've got some screen caps I can try and post later. The Hawks one is atrocious.

Still wondering how the artist or team feels about someone elses 3D interpretation of their work. The Bulls one in particular takes an " All-time" brand and really dilutes it if you ask me.

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notice the effect on the bottom of the Blazers logo:

Making one wonder why there is a Blazer logo in that graphic.

Yeah that was a total blooper on the graphics guy lol.

The thing that bugs me about the TNT style is that they only add that effect to certain parts of each logo. I think for the Lakers the type has it but not the ball. If anything it should probably be reversed or done throughout. Thats just me though.

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While the Grizz were still alive in the playoffs I thought they were hiding some the logo. The bear looked like part of its face was missing. (Yes, I know it's missing its body and it's the wrong color, but Bucks aren't green, Lakes aren't purple, Timberwolves aren't blue, Bobcats aren't orange, and Hornets aren't teal)

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