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Posted November 16, 2012 - 13:38
Posted November 16, 2012 - 16:07
Posted November 16, 2012 - 16:32
In this form, the logo has four colours that are the "perfect points" on the colour spectrum. But this new logo is intended to be a chameleon and will sometimes change according to the show or channel using something that ITV is calling "colour picking".
For example, when alongside Dancing on Ice, the ITV channel logo will sometimes become purple, blue and green to reflect the show's spangly outfits. When seen alongside Downton Abbey, it will be classy grey, beige and black; and on I'm a Celebrity, jungle greens and browns will feature on the letters.
- ITV2 is to become the "home of infectious entertainment", with the sixth biggest channel in the UK getting a "hot red" version of the logo and red on-screen identify, including new idents and 'end boards'.
- ITV3 is to be positioned as the "keeper of ITV's treasured and timeless drama", with a new "midnight blue" logo and idents that feature stories told in shadow-puppet style animation inside glass bell jars.
- ITV4, which has previously struggled with its identity, will adopt a "slate grey" logo and become the "home of sport and cult classics", as well as a "man club". Channel promotion will include pub factoids - such as "One in ten children in Europe are conceived on an Ikea bed" - and idents featuring viewer nominated "dreams come true", such as driving a Rolls Royce into a swimming pool.
- CITV will get a yellowy-orange logo and playful idents that "burp and fart, and do other things kids love".
Posted November 17, 2012 - 14:03
Posted November 18, 2012 - 07:15
Posted November 18, 2012 - 13:29
Posted November 19, 2012 - 10:03
Posted November 19, 2012 - 13:29
I'm a longtime follower of TV Ark, so I know this fairly well: ITV has never had a good, consistent identity that has been well-received, well-associated, or well-adopted.
Posted November 19, 2012 - 22:41
Posted November 20, 2012 - 19:05
The UK's ITV1 channel is to rebrand itself in January '13, reverting back to its former name of just 'ITV' along with a new logo.
I'd love to hear what everyone thinks of the new look.
Both © respective owners.
Posted November 21, 2012 - 13:50
Posted November 24, 2012 - 11:18
Posted January 15, 2013 - 05:41
Posted January 15, 2013 - 05:50
Posted January 15, 2013 - 05:52