mhking

NBC Olympic logo for Sochi 2014

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NBC has finally released their first promo video for Sochi, along with the new NBC logos. I just got a look at the new style guide for the logo/font this morning.

You can see the video on the front of http://NBCOlympics.com/

130114014818_SOCHI_LOGO_TREATMENT.JPG

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Eh... as much as NBC tends to muck up the Summer Games, their Winter Olympic coverage isn't so bad.

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Eh... as much as NBC tends to muck up the Summer Games, their Winter Olympic coverage isn't so bad.

Tape-delays for the west-coast for the Vancouver winter games (not to mention blackouts of live events online) does not count as NBC's coverage of the Winter games being "not so bad."

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Eh... as much as NBC tends to muck up the Summer Games, their Winter Olympic coverage isn't so bad.

Tape-delays for the west-coast for the Vancouver winter games (not to mention blackouts of live events online) does not count as NBC's coverage of the Winter games being "not so bad."

Not to mention repeatedly showing the death of Nodar Kumaritashvili.

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Funny how the NBC Olympics logo is better than the real logo!!

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Funny how the NBC Olympics logo is better than the real logo!!

haha it usually is, honestly

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Funny how the NBC Olympics logo is better than the real logo!!

haha it usually is, honestly

That may speak more to the recent poor quality of Olympic logos than to the quality of NBC's.

That said, I dont mind Sochi's logo.

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Sochi's logo is one of the worst, I think. Nothing tying it to the country, no abstract representation of anything. It's just... there.

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Location... Year... Snowy Mountains... Peacock...

Boom, Winter Olympics logo

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It looks like a badass guitar pick.

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Love it

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I don't really see anything special about this logo. I don't have a side by side but if I can remember the Vancouver logo was about the same. Honestly, the best one was for the Beijing games. Now that was a good logo.

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Funny how the NBC Olympics logo is better than the real logo!!

haha it usually is, honestly

From now on NBC or Bart Simpsons create the Olympic logo LOL

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The winter logo's are generally pretty bland, the summer logos are more about the venues. I think if we see an "iconic" city get the winter games this might change, but not until then. There really isn't anything that sparks the American viewer's attention about Sochi, Vancouver, or Torino. London (Big Ben), Bejing (Great Wall), Athens (Parthenon), and Sydney (Opera House) all have iconic images that can be drawn from. Remember, we also saw a generic logo for Atlanta, which, outside of using a coca-cola bottle, really lacks anything that could be referred to as iconic.

image_tvlogo_1996_atlanta2.png

Pyeongchang will probably follow the generic winter pattern, while Rio will probably have the Cristo Redentor involved in the logo, unless of course that's deemed too religiously charged. Istanbul, Madrid, and Tokyo all lend themselves to similar designs should they be chosen for 2020. 2022 still has too many bids to narrow down, but for 2024 I'm still hoping New York wins the bid, that way we can see a variation on my favorite Olympic logo ever:

image_olympiclogo_nyc2012_01.gif

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I pulled together the Olympic Broadcaster Logos archive that JPDesign noted above. Thanks for mentioning that!

As for the Sochi logo, it's quite the contrast from Vancouver. I think the unknown aspect of the location - it being in Russia but not the Russia we all tend to visualize - makes the use of white a good choice. It's quite different; I'd say a bit more welcoming. That said, it has no personality whatsoever. Swap out the name Sochi with Vancouver and you pretty much get the same logo and experience. NBC tends to rely on the mountains for their Winter offerings, which is odd, since they work harder with cultural aspects for their Summer logos.

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I don't mind it. But then again, I really liked the Vancouver logo.

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