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NBC Olympic logo for Sochi 2014


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#1 mhking

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Posted January 14, 2013 - 13:45

NBC has finally released their first promo video for Sochi, along with the new NBC logos. I just got a look at the new style guide for the logo/font this morning.

You can see the video on the front of http://NBCOlympics.com/

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#2 Barnitosupreme9

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Posted January 14, 2013 - 18:33

Can't wait for NBC to :censored: up coverage of the Olympics.

#3 illwauk

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Posted January 14, 2013 - 19:41

Eh... as much as NBC tends to muck up the Summer Games, their Winter Olympic coverage isn't so bad.

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#4 dbadefense1990

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Posted January 14, 2013 - 19:57

Eh... as much as NBC tends to muck up the Summer Games, their Winter Olympic coverage isn't so bad.


Tape-delays for the west-coast for the Vancouver winter games (not to mention blackouts of live events online) does not count as NBC's coverage of the Winter games being "not so bad."

#5 Barnitosupreme9

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Posted January 14, 2013 - 21:23


Eh... as much as NBC tends to muck up the Summer Games, their Winter Olympic coverage isn't so bad.


Tape-delays for the west-coast for the Vancouver winter games (not to mention blackouts of live events online) does not count as NBC's coverage of the Winter games being "not so bad."

Not to mention repeatedly showing the death of Nodar Kumaritashvili.

#6 RETROJR79

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Posted January 15, 2013 - 00:34

Funny how the NBC Olympics logo is better than the real logo!!

#7 Pizzaman7294

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Posted January 15, 2013 - 13:04

Funny how the NBC Olympics logo is better than the real logo!!

haha it usually is, honestly
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#8 Foxxtrot44

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Posted January 15, 2013 - 14:04


Funny how the NBC Olympics logo is better than the real logo!!

haha it usually is, honestly


That may speak more to the recent poor quality of Olympic logos than to the quality of NBC's.

That said, I dont mind Sochi's logo.

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#9 vicfurth

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Posted January 16, 2013 - 01:46

Sochi's logo is one of the worst, I think. Nothing tying it to the country, no abstract representation of anything. It's just... there.

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#10 Still MIGHTY

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Posted January 16, 2013 - 02:38

Location... Year... Snowy Mountains... Peacock...

Boom, Winter Olympics logo

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#11 CS85

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Posted January 16, 2013 - 02:45

It looks like a badass guitar pick.

#12 Moseph

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Posted January 16, 2013 - 16:58

I like it
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#13 CrazyAnna

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Posted January 16, 2013 - 17:03

Love it

#14 Lee Noire

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Posted January 16, 2013 - 22:23

I don't really see anything special about this logo. I don't have a side by side but if I can remember the Vancouver logo was about the same. Honestly, the best one was for the Beijing games. Now that was a good logo.

#15 RETROJR79

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Posted January 16, 2013 - 22:43


Funny how the NBC Olympics logo is better than the real logo!!

haha it usually is, honestly

From now on NBC or Bart Simpsons create the Olympic logo LOL

#16 JPDesign

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Posted January 16, 2013 - 23:16

The bar is low for NBC. Lets take a trip down memory lane:

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More here, including some interesting tidbits: http://forums.tanner...ead.php?t=26474

#17 Anubis2051

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Posted January 17, 2013 - 00:09

The winter logo's are generally pretty bland, the summer logos are more about the venues. I think if we see an "iconic" city get the winter games this might change, but not until then. There really isn't anything that sparks the American viewer's attention about Sochi, Vancouver, or Torino. London (Big Ben), Bejing (Great Wall), Athens (Parthenon), and Sydney (Opera House) all have iconic images that can be drawn from. Remember, we also saw a generic logo for Atlanta, which, outside of using a coca-cola bottle, really lacks anything that could be referred to as iconic.
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Pyeongchang will probably follow the generic winter pattern, while Rio will probably have the Cristo Redentor involved in the logo, unless of course that's deemed too religiously charged. Istanbul, Madrid, and Tokyo all lend themselves to similar designs should they be chosen for 2020. 2022 still has too many bids to narrow down, but for 2024 I'm still hoping New York wins the bid, that way we can see a variation on my favorite Olympic logo ever:
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#18 jananas16

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Posted January 17, 2013 - 03:05

Kinda reminds me of the Pac-12 logo:





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#19 Tannerman

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Posted February 12, 2013 - 10:35

I pulled together the Olympic Broadcaster Logos archive that JPDesign noted above. Thanks for mentioning that!

As for the Sochi logo, it's quite the contrast from Vancouver. I think the unknown aspect of the location - it being in Russia but not the Russia we all tend to visualize - makes the use of white a good choice. It's quite different; I'd say a bit more welcoming. That said, it has no personality whatsoever. Swap out the name Sochi with Vancouver and you pretty much get the same logo and experience. NBC tends to rely on the mountains for their Winter offerings, which is odd, since they work harder with cultural aspects for their Summer logos.

#20 BelfourThibault

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Posted February 12, 2013 - 18:37

I don't mind it. But then again, I really liked the Vancouver logo.
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