Jump to content


Photo

Logos associated with failure.


  • Please log in to reply
157 replies to this topic

#1 EddieJ1984

EddieJ1984
  • Member

  • Members
  • 2,174 posts
  • Joined: Jul 31/05


Posted January 26, 2013 - 14:52

While we discuss usually when a company changed their logo whether its an upgrade or downgrade from the previous logo.
Sometimes a company will change their logo to try to freshen their failing brand up, and then fail either way, always forever having that last logo being associated with their demise.
So lets post some examples!
Posted Image
This happened 2 years ago, january 2011, this week THQ sold all their assets to other companies and is no longer basically.

and an older example.
Posted Image
Introduced in 1999, wcw would never beat wwf raw is war in the ratings again and 2 years later would be sold.

#2 Firefly

Firefly
  • Member

  • Members
  • 1,478 posts
  • Joined: Jul 8/08
    • Location:Houston


Posted January 26, 2013 - 15:25

Posted Image

Posted Image

Posted Image

#3 CRichardson

CRichardson
  • Proud even in defeat

  • Members
  • 5,285 posts
  • Joined: Dec 12/11


Posted January 26, 2013 - 15:56

Posted Image

sport-scarf_blackhawks_zpsb1797cb7.png
GOAL ACHIEVED - 2013 STANLEY CUP CHAMPIONS

Mighty Ducks of Anaheim (CHL) | The South Texas State University Rangers (NCFA-FCS)
Chicago Rivermen (UBA - 2013-14 National Conference Champions) | Quebec Metropolites - (UL) | Red Bull Seattle (ULL)


#4 jstraper

jstraper
  • Member

  • Members
  • 219 posts
  • Joined: Mar 4/10


Posted January 26, 2013 - 19:44

Posted Image

#5 Cujo

Cujo
  • Duke City

  • Members
  • 18,086 posts
  • Joined: Apr 14/05
    • Location:@CujoKnows


Posted January 26, 2013 - 21:00

Posted Image

abq_sig_red.png

cujo_twitter.png


#6 joechicago

joechicago
  • Member

  • Members
  • 106 posts
  • Joined: Jan 26/13


Posted January 26, 2013 - 21:12

Posted Image

#7 slapshot

slapshot
  • Overweight Samurai

  • Super Mod
  • 13,731 posts
  • Joined: Sep 28/03


Posted January 26, 2013 - 23:16

Posted Image


While this logo may have been a failure, I don't think the London Olympics as a whole were bad.
CCSLC Post of the Day, June 12, 2013

So I'm bi.

So, you like the Canadiens AND the Maple Leafs?
:P


#8 rmered

rmered
  • I thought we were an autonomous collective

  • Members
  • 3,670 posts
  • Joined: Dec 19/03


Posted January 26, 2013 - 23:39

One for the Aussies
Posted Image
And one for the Americans
Posted Image
Oh, and I've got a site.
Footy Jumpers Dot Com

#9 CS85

CS85
  • I post good

  • Members
  • 13,091 posts
  • Joined: Sep 14/05
    • Location:Champaign, IL


Posted January 27, 2013 - 00:09

Posted Image
Posted Image

eHG7l2d.jpg

                                    twitter


#10 Mockba

Mockba
  • Blam.

  • The Man Behind the Curtain
  • 12,844 posts
  • Joined: Nov 30/02
    • Location:Minneapolis


Posted January 27, 2013 - 00:22

I don't remember the Sabres or the Gap going under once they changed to those.

SupportYourLocalClub.com | 105 years... and counting | KevinJoseph.net | Behance portfolio
POTD 2013-08-22



When it comes to style, ya'll really should listen to Kev.


#11 Ice_Cap

Ice_Cap
  • Mission to civilize

  • Moderators
  • 21,161 posts
  • Joined: Oct 19/03
    • Location:Kitchener-Waterloo, ON, Canada


Posted January 27, 2013 - 00:25

I have a soft spot for that WCW logo. The stencil logo was way better, of course, but the immediate pre-WWF buyout is just interesting.

ultimateteamsignonfl_zpsc8c1a917.png

 

BASSempire_zps93b46457.png

 
PotD 2/26/12


#12 CS85

CS85
  • I post good

  • Members
  • 13,091 posts
  • Joined: Sep 14/05
    • Location:Champaign, IL


Posted January 27, 2013 - 00:28

I don't remember the Sabres or the Gap going under once they changed to those.


My interpretation of "failure" was a design concept that floundered very quickly. Sorry if my suggestions weren't According To Hoyle. The world will keep on spinning.

eHG7l2d.jpg

                                    twitter


#13 Raysfan12

Raysfan12
  • Radcliffe to the Rescue!

  • Members
  • 1,978 posts
  • Joined: Jan 2/12
    • Location:Louisville, Kentucky

    • Favourite Logos:Louisville Dunking Cardinal, TB Rays "Manta ray", Toronto Blue Jays cap logo, Indianapolis Colts Horseshoe, 1998 Devil Rays cap, and 2013-Pres Minnesota Vikings uniforms

Posted January 27, 2013 - 00:33

Charlotte Bobcats...Nuff said.

Posted Image

dropdown_athletics_zps82473588.png?t=139 acc_brand_CardinalWhite-e1404163003112_z
 

 


#14 Mac the Knife

Mac the Knife
  • Retired Mime

  • Generalissimo
  • 11,836 posts
  • Joined: Dec 14/02
    • Location:Cyberspace


Posted January 27, 2013 - 03:06

Posted Image

nav-logo.png


#15 BlueSky

BlueSky
  • Someday...

  • Members
  • 6,934 posts
  • Joined: Apr 13/05
    • Location:Georgia


Posted January 27, 2013 - 07:05

Most are missing the point if you're looking for refreshes that then failed. I didn't miss the point, I just don't think there are that many that fit the definition. I thought ValuJet did a version of this without the so-called "critter" (cartoon plane) after the Everglades crash but I couldn't find an example.

For those unfamiliar with what happened to them, ValuJet was acquired by AirTran which has since been bought by Southwest.

Posted Image
Posted Image Posted Image

#16 Coast2CoastAM2006

Coast2CoastAM2006
  • The new mascot of the New York Mets

  • Members
  • 7,249 posts
  • Joined: Jan 28/06
    • Location:Big Daddy's Pizza

    • Favourite Logos:Islanders Fisherman

Posted January 27, 2013 - 11:29

Posted Image

Islanders96.png

"I walked away from the Last Great Time War, I marked the passing of the Timelords, I saw the birth of the universe and I watched as time ran out, moment by moment until nothing remained -- no time, no space, just ME! I walked in universes where the laws of physics were devised by the mind of a mad man! And I watched universes freeze and creations burn, I have seen things you wouldn't believe, I have lost things you will never understand! And I know things, secrets that must never be told, knowledge that must never be spoken! Knowledge that will make parasite gods blaze! So come on then! Take it! Take it all baby! Have it! You have it all!"


#17 joechicago

joechicago
  • Member

  • Members
  • 106 posts
  • Joined: Jan 26/13


Posted January 27, 2013 - 13:50

Looking at rebrands that failed, I would nominate Oldsmobile:
Posted Image
Oldsmobile had very strong brand identity and brand loyalty in the 80s, with the streamlined straight-line rocket logo, having a market place of being more luxurious than Pontiac or Chevy and more performance-oriented than Buick or Cadillac. In the mid-90s, GM sought to refresh the brand against foreign imports by dumping the Cutlass and the 98, moving to the logo on the right, and muddying the identity by downplaying the rocket/V-8 performance history (did you know that logo on the right is supposed to conjure images of rocket-fast speed?) as they emphasized Pontiac as a performance model and downplayed the luxury elements in comparison to how they kept marketing Buick.

They were gone for good in 2004. They even made good cars and still had lingering brand loyalty, but rebranding to make yourself more generic seems like a recipe for failure. It's kind-of what happened to Pontiac later on when they decided to make Pontiac the producer of the Aztec and the Vibe.

#18 EddieJ1984

EddieJ1984
  • Member

  • Members
  • 2,174 posts
  • Joined: Jul 31/05


Posted January 27, 2013 - 16:01

Yes the point of this thread was the company failing, not the logo's failing.
Like here are some logo's that I think are a possibility if these stores go under since they were changed to them recently.
Posted Image
Posted Image

#19 DG_Now

DG_Now
  • Operator, number, please; it's been so many years

  • Members
  • 13,833 posts
  • Joined: Sep 4/05
    • Location:Seattle


Posted January 27, 2013 - 16:19

Posted Image

when compared to this guy:

Posted Image

And sad to say these too:

Posted Image
Posted Image
Posted Image

#20 jstraper

jstraper
  • Member

  • Members
  • 219 posts
  • Joined: Mar 4/10


Posted January 27, 2013 - 16:40

Posted Image

Posted Image