EddieJ1984

Logos associated with failure.

158 posts in this topic

Too soon? I might just be biased....lol

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Well it seems like jcpenney has changed their logo.....yet again. They've release an ad saying that they are sorry for the changed they tried recently, and to please come back.

http://www.youtube.com/watch?v=3p5JEOPJGKc

So yea you can say in the past 2 and a half years they've had 4 logos.

This was their logo

jcpenney_logo.gif

Then they went crazy changing it.

jcplogos.png

Holy bleep! You know it's bad when your company has to release a commercial like that!

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fmac_zps4466a711.png?t=1369069699

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is that New Orleans Night logo real? it can't be real. it just can't be.

New Orleans Night in the dark jersey in the middle:

92attack-texans.png

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The MLS is not a failure. It's made some head-scratching decisions both early on and of late, but it's now a mainstay, stable league and it's gained headway against the entrenched Big 4.

The AFL poster reminded me of the Iowa Barnstormers. God, I love that name.

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Well it seems like jcpenney has changed their logo.....yet again. They've release an ad saying that they are sorry for the changed they tried recently, and to please come back.

http://www.youtube.com/watch?v=3p5JEOPJGKc

So yea you can say in the past 2 and a half years they've had 4 logos.

This was their logo

jcpenney_logo.gif

Then they went crazy changing it.

jcplogos.png

Once again, they change their logo! Congratulations!

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JCP is a mess of a company. They were dying as their mainstay customer went to Wal-Mart, Target, Amazon, etc., and so they hired an Apple guy to rebrand. Apple and JC Penney could not be more different, either in customer base or industry. (The guy actually did away with sales and mark-downs because he thought customers would buy more with upfront pricing). Christmas 2012 was a disaster for them, and they're spinning into Borders territory pretty quickly.

The "come back and see us" is the smartest approach they've taken: try to get back your reliable customer base. The hip consumer is never coming to JC Penney. That's not how clothing retail works.

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