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Super Bowl XLVIII Logo

SB48 MetLife Stadium SB XLVIII

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#1 BlazerBlaze

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Posted February 4, 2013 - 09:36

I know back before the "standardized" SB logos, the one for next years would be unveiled during Superbowl week. So did they unveil the one for XLVIII? I know its going to be the trophy and the letters and the blah blah blah. I just want to see how they portray MetLife. Anybody heard anything?

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#2 AgentColon

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Posted February 4, 2013 - 10:37

Haven't seen it yet. But I did just realize next year's Super Bowl takes place on groundhog's day.

#3 MEANS

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Posted February 4, 2013 - 13:40

anybody have a program from the Super Bowl? During some previous seasons they would have the next one in there.

#4 espnboy13

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Posted February 4, 2013 - 13:54

Erin Andrews posted this promo picture for next year that has logo on it and she works for FOX so I assume it's legit. It's not letting me put it on here so its just a link to her tweet of it. Not a spam link
https://twitter.com/...495585353347072

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#5 hugevolsfan

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Posted February 4, 2013 - 14:44

Erin Andrews posted this promo picture for next year that has logo on it and she works for FOX so I assume it's legit. It's not letting me put it on here so its just a link to her tweet of it. Not a spam link
https://twitter.com/...495585353347072


Man why couldn't they have had a logo like that for this years Super Bowl.

That one really pops! -_-

#6 Jt0323

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Posted February 4, 2013 - 14:45

One thing i loved about unique super bowl logos was I could tell you who played in the super bowl based on the logo. Now i can not

#7 Camden Crazy

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Posted February 4, 2013 - 15:08

The original (XLV) would've been perfectly fine as a standalone logo, too, but they've absolutely ruined it.
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#8 BLEEDBLUE(shirts)

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Posted February 4, 2013 - 15:28

Actually you can't really tell who played in the game with the old logos. You could just tell where it was.

#9 sportsfan0518

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Posted February 4, 2013 - 19:52

Erin Andrews posted this promo picture for next year that has logo on it and she works for FOX so I assume it's legit. It's not letting me put it on here so its just a link to her tweet of it. Not a spam link
https://twitter.com/...495585353347072


Son of a :censored: :censored: :censored: :censored: :censored: . I've lost all hope of a unique logo now.

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#10 The Golden One

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Posted February 4, 2013 - 19:57


Erin Andrews posted this promo picture for next year that has logo on it and she works for FOX so I assume it's legit. It's not letting me put it on here so its just a link to her tweet of it. Not a spam link
https://twitter.com/...495585353347072


Man why couldn't they have had a logo like that for this years Super Bowl.

That one really pops! -_-


I see what you did there.


Erin Andrews posted this promo picture for next year that has logo on it and she works for FOX so I assume it's legit. It's not letting me put it on here so its just a link to her tweet of it. Not a spam link
https://twitter.com/...495585353347072


Son of a :censored: :censored: :censored: :censored: :censored: . I've lost all hope of a unique logo now.


Any chance is if current design team gets canned. But with the recent interview where they said they were looking for something permanent, a change won't happen with them.

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#11 sportsfan0518

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Posted February 4, 2013 - 20:02

Any chance is if current design team gets canned. But with the recent interview where they said they were looking for something permanent, a change won't happen with them.


Where'd you hear that?

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#12 The Golden One

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Posted February 4, 2013 - 20:09


Any chance, is if current design team gets canned. But with the recent interview where they said they were looking for something permanent, a change won't happen with them.


Where'd you hear that?


From the super bowl thread on here:
http://www.howdesign...directorspeaks/


6. When is the next Super Bowl logo created every year?

The logo is developed 16 months before the game. For the first 44 Super Bowls a unique logo was created every year that attempted to include some aspect of the host city, whether it was color, or a cultural icon or known symbol. We constantly evaluate our brand and how it is represented and felt strongly that the Super Bowl needed a permanent identity. For Super Bowl XLV, we introduced a consistent design which focuses on the prize rather than the location. The Vince Lombardi trophy and roman numerals are the consistent design elements of the identity. In highlighting the host city, we knew the best way to do this would be through photography and graphic elements we create and offer in the style guide.

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#13 SCL

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Posted February 4, 2013 - 20:29

The NFL's logic makes no sense, we needed to brand the #1 yearly American TV event like the NBA and NHL to help our brand? Still remains one of the dumber decisions in branding history and detracts from the individual uniqueness that is each Superbowl.

#14 The Golden One

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Posted February 4, 2013 - 20:36

The NFL's logic makes no sense, we needed to brand the #1 yearly American TV event like the NBA and NHL to help our brand? Still remains one of the dumber decisions in branding history and detracts from the individual uniqueness that is each Superbowl.


I just find it funny they are still making unique logos (not the host committee logos) for the super bowl anyways. In my head I'm just telling myself these are the logos and the new copycat system doesn't exist.
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I can't verify XLV, is this it or a fan made one?
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#15 Gothamite

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Posted February 4, 2013 - 22:49

That's a fan creation.

An official one would have been labeled "North Texas".

#16 vmd9

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Posted February 4, 2013 - 23:08

What bothers me is that they got rid of the uniqueness by keeping every logo basically the same. Something I'm sure everyone can agree on. Then they add the "secondary" more unique logos which are used around the stadium and on some merchandise. Problem is they wanted a "permanent" and "unified" identity, but we're left with an event that is using two completely different logos everywhere and it turns into a mess. Last night the silver boring logo was painted on the field, yet the unique gold Nola logo was on the interior signage.

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#17 Jt0323

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Posted February 4, 2013 - 23:39

Actually you can't really tell who played in the game with the old logos. You could just tell where it was.

Actually I can. I can associate who played in the game based on the logo... You might not be able to, but You can show me a logo and I can tell you who played in it without looking it up.

#18 Pizzaman7294

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Posted February 5, 2013 - 00:01


Actually you can't really tell who played in the game with the old logos. You could just tell where it was.

Actually I can. I can associate who played in the game based on the logo... You might not be able to, but You can show me a logo and I can tell you who played in it without looking it up.

I agree
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#19 DenverJ

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Posted February 5, 2013 - 00:45

Same here Pizzaman.. that's why I just hate this "standard" SB logo crap. The logo has looked horrible on fieldturf the last 3 yrs. They could of required that all future logos must have the Lombardi trophy in the logo to keep the "it's about the trophy not the city" talking point but, still kept the the unique colors/theme of the city like the old SB logos did.
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#20 RETROJR79

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Posted February 5, 2013 - 10:56

Too bad the NFL doesn't do the Super Bowl logo anymore cause I would've bet you anything that the logo was going to look like Broadway since the game is in New York.

Too bad the NFL doesn't do the Super Bowl logo anymore cause I would've bet you anything that the logo was going to look like Broadway since the game is in New York.