rmackman Posted March 17, 2013 Share Posted March 17, 2013 I looked, and I didn't see any posts about this. If I missed it, then just delete this. Anyways, apparently Ohio State is changing their logo slightly. See below:http://cleveland.cbslocal.com/2013/02/04/ohio-state-university-to-update-athletics-logo/ "Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be eaten. Every morning in Africa, a lion wakes up. It knows it must outrun the slowest gazelle or it will starve. It doesn't matter whether you're a lion or a gazelle. When the sun comes up, you'd better be running." - Unknown | Check out my articles on jerseys at Bacon Sports Link to comment Share on other sites More sharing options...
St Louis Cardinals Posted March 17, 2013 Share Posted March 17, 2013 in the college football thread #9 LSU vs. TCU Link to comment Share on other sites More sharing options...
oldschoolvikings Posted March 17, 2013 Share Posted March 17, 2013 The old lettering with the thin white split does look a little dated, but the new one posted above seems sorta... clunky, for lack of a better term My guess is that isn't the official version, but someone's "colored-in" mock up, just to show how it'll probably look. I expect the solid black letters to be a little more steamlines, and professional (at least one would hope).As an alumnus of tOSU, I don't have a huge reaction. This was never my favorite logo, anyway. I personally prefer the block O with leaf. http://dstewartpaint.blogspot.com/ Link to comment Share on other sites More sharing options...
BrandMooreArt Posted March 17, 2013 Share Posted March 17, 2013 i dont think thats the official logo either GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
ksupilot Posted March 17, 2013 Share Posted March 17, 2013 The change appears to be drawing some backlash from university blogs, students, and columnists in Columbus.Can anyone provide some inght into the backlash regarding the current logo? What is the main complaint? Link to comment Share on other sites More sharing options...
rmackman Posted March 17, 2013 Author Share Posted March 17, 2013 The change appears to be drawing some backlash from university blogs, students, and columnists in Columbus.Can anyone provide some inght into the backlash regarding the current logo? What is the main complaint?Probably just because it seems to be a change for the sake of change. Although it is a little more legible with the lines filled in. "Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be eaten. Every morning in Africa, a lion wakes up. It knows it must outrun the slowest gazelle or it will starve. It doesn't matter whether you're a lion or a gazelle. When the sun comes up, you'd better be running." - Unknown | Check out my articles on jerseys at Bacon Sports Link to comment Share on other sites More sharing options...
BrandMooreArt Posted March 18, 2013 Share Posted March 18, 2013 The change appears to be drawing some backlash from university blogs, students, and columnists in Columbus.Can anyone provide some inght into the backlash regarding the current logo? What is the main complaint?the guys at the Land Grant Holy Land blog were complaining about it. thats all ive seen on it. me and others have had our shots in on it too, but nothing else ive heard from the public GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
MJWalker45 Posted March 18, 2013 Share Posted March 18, 2013 If they had filled in the space inside the letters in grey and done a black outline it would've look better. Link to comment Share on other sites More sharing options...
Survival79 Posted March 19, 2013 Share Posted March 19, 2013 If this is the official logo below it looks like they did more than just fill in the empty spaces. Weird that the S isn't centered inside of the O. We are wolves • Under the moon Link to comment Share on other sites More sharing options...
illwauk Posted March 19, 2013 Share Posted March 19, 2013 That definitely looks better than the mock-ups we've seen. Interesting that they seem to be trying to use their athletic identity to brand themselves academically. To me, it screams "bush league" when a school doubles up on the same mark for academics and athletics. Link to comment Share on other sites More sharing options...
chuckymack Posted March 19, 2013 Share Posted March 19, 2013 I think it's Busch League when they don't. Of course, I AM an IU fan, so I may be a tad biased... Sigs are for sissies. Link to comment Share on other sites More sharing options...
TheStoicPaisano Posted March 19, 2013 Share Posted March 19, 2013 That definitely looks better than the mock-ups we've seen. Interesting that they seem to be trying to use their athletic identity to brand themselves academically. To me, it screams "bush league" when a school doubles up on the same mark for academics and athletics.It is one institution, only makes sense to tie athletics and academics together under one set of marks. Link to comment Share on other sites More sharing options...
BrandMooreArt Posted March 19, 2013 Share Posted March 19, 2013 If this is the official logo below it looks like they did more than just fill in the empty spaces. Weird that the S isn't centered inside of the O.thats more like what im expecting, and i wouldnt be surprised if that were actually it, but even i havent seen it yet. i think it looks goodi like what they're doing. its the smart move branding wise; put everything under 1 umbrella (the Block O). GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
illwauk Posted March 19, 2013 Share Posted March 19, 2013 I think it's Busch League when they don't. Of course, I AM an IU fan, so I may be a tad biased...Only schools with simple, well-established, baseball-style monograms (usually of the "varsity letter" variety) can pull that off. In most cases, to double-up on a mark for academics and athletics is extremely limiting to the identity of both. Link to comment Share on other sites More sharing options...
STL FANATIC Posted March 19, 2013 Share Posted March 19, 2013 I'm a fan of the different logos for academics and athletics. I think my alma mater Illinois does it well with a block-I for athletics and a column-I for academics. Each is fitting of the mission of what they represent. Using one for the other would not do either justice.As for Ohio, they clearly needed a new academic logo, but I don't love that they've chosen the block-O. As for the athletics update, it's a slight improvement, but they'd have been better off revisiting the entire Ohio State script inside the O. I've never been a fan of those letter forms and wish they'd have modified the shapes. JUSTIN STRIEBEL | PORTFOLIO | RESUME | CONTACT Link to comment Share on other sites More sharing options...
BrandMooreArt Posted March 19, 2013 Share Posted March 19, 2013 I think it's Busch League when they don't. Of course, I AM an IU fan, so I may be a tad biased...Only schools with simple, well-established, baseball-style monograms (usually of the "varsity letter" variety) can pull that off. In most cases, to double-up on a mark for academics and athletics is extremely limiting to the identity of both.really, with a block monogram? theres nothing more common in college athletics then that. an identity is made to identify a product and separate it from it's competitors. theres more then 1 way to do this, but you cant make your identity one of the trees in the forrest and then spend the rest of your money trying to stand out. when your brand is strong (like OSU) you have more options. usually this means simplifying things (Coca-Cola, McDonalds, Apple, Starbucks, etc). i think everything they're doing is making it strongerthis isnt a lot different then what they do now anyway, the Block O is used on athletic references but it's currently an alternate logo. in the end, you still have an academic logo and the Athletic O. GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
illwauk Posted March 19, 2013 Share Posted March 19, 2013 I think it's Busch League when they don't. Of course, I AM an IU fan, so I may be a tad biased...Only schools with simple, well-established, baseball-style monograms (usually of the "varsity letter" variety) can pull that off. In most cases, to double-up on a mark for academics and athletics is extremely limiting to the identity of both.really, with a block monogram? theres nothing more common in college athletics then that. an identity is made to identify a product and separate it from it's competitors. theres more then 1 way to do this, but you cant make your identity one of the trees in the forrest and then spend the rest of your money trying to stand out. when your brand is strong (like OSU) you have more options. when your brand is strong (like OSU) you have more options. usually this means simplifying things (Coca-Cola, McDonalds, Apple, Starbucks, etc). i think everything they're doing is making it strongerthis isnt a lot different then what they do now anyway, the Block O is used on athletic references but it's currently an alternate logo. in the end, you still have an academic logo and the Athletic O. That's why I put the "well-established" part in there... block letters usually only work for schools that are firmly entrenched in the academic and athletic worlds. A school like Ohio State can pull this off where an Oklahoma State or Ohio University probably couldn't (not a judgment of the quality of those schools, they just don't have the brand recognition of Ohio State).I get why Ohio State would want to make the block O part of their athletic brand. I even think it works for them... I'm just saying that philosophically, I don't like it. Link to comment Share on other sites More sharing options...
webdav Posted March 19, 2013 Share Posted March 19, 2013 Where's the "THE"? Link to comment Share on other sites More sharing options...
dgthree Posted March 19, 2013 Share Posted March 19, 2013 The M from Michigan is a great example of cross-over. Hell, even the State highways use the block M. Link to comment Share on other sites More sharing options...
shaydre1019 Posted March 20, 2013 Share Posted March 20, 2013 Where's the "THE"? 2nd one on the last row seems to have gotten it right lol Link to comment Share on other sites More sharing options...
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