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New UConn Logo

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#21 BrianLion

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Posted March 20, 2013 - 10:47

Despite the fact it's not the new logo, I do like the fact that it actually looks like a Husky as opposed to some generic happy white dog.

#22 dhamen0420

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Posted March 20, 2013 - 12:43

Is it just me, because the first thing I think of when I see that logo is the old Minnesota Timberwolves logo.
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#23 jaha32

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Posted March 20, 2013 - 21:50

Is it just me, because the first thing I think of when I see that logo is the old Minnesota Timberwolves logo.

Without having the two logos side by side, that was my first thought when I saw this UConn logo too.

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#24 nicklas

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Posted April 11, 2013 - 11:22

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Here it is.

#25 Lights Out

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Posted April 11, 2013 - 11:25

MAJOR upgrade.

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#26 tajmccall

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Posted April 11, 2013 - 11:28

Ooh that's nice. I love when they get a forward perspective animal logo right. Not easy.

#27 wILL-INI

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Posted April 11, 2013 - 11:33

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Here it is.


AMAZING!!! Best upgrade I've seen of a logo in a while! Anyone have any idea who did it?

"Classic" does not mean it gets a free pass for being bad design.


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#28 djam2410

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Posted April 11, 2013 - 11:34

Wow I'm so jealous...lol wish Cal could have got something like that

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#29 mattwillcox

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Posted April 11, 2013 - 11:35


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Here it is.


AMAZING!!! Best upgrade I've seen of a logo in a while! Anyone have any idea who did it?


Fraser Davidson, he must be having one hell of a week!

He posted some preliminary versions to dribbble.com sometime last year that were quickly deleted.

#30 AgentColon

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Posted April 11, 2013 - 11:42

Yes that logo does ring a bell.
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#31 JPDesign

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Posted April 11, 2013 - 11:49

There are few similarities between those two logos,other than being a front-facing husky.

#32 aawagner011

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Posted April 11, 2013 - 11:57

Very nice logo!! So far 3/4 of the new logos we have seen have been front facing (UGA, Cal, UConn but not Oregon State). Seems to be the theme this year for Nike overhauls.

#33 jmac11281

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Posted April 11, 2013 - 12:00

Yes that logo does ring a bell.
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Thank you! I knew it looked similar to something but I couldn't put my finger on it!

#34 missouri tigers

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Posted April 11, 2013 - 12:19

Great logo, i instantly recognized ot from the dribble shots that Matt mentioned. Looks like they're keeping the same basic font for the word marks too, which is good.

  

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#35 debo0775

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Posted April 11, 2013 - 12:30

Fraser is just on another level. That's an outstanding upgrade!

#36 Foxxtrot44

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Posted April 11, 2013 - 12:57

Anyone else think the husky looks a little wall-eyed at that angle?

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#37 meetthemets

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Posted April 11, 2013 - 13:11

While I think Frazier does excellent work, I think that Nike rebranding all of these schools (I'm sure there are more coming down the line) isn't necessarily the best direction for college sports. Seems as though they have begun the process of monopolizing sports design, much the way 2 or 3 firms did in the late 90's. Eventually these are all going to fall into the same look as those in the late 90's did when SME and Rickabaugh did every logo in college. Coincidentally, they are the same schools that are getting new looks now, again. We've already seen backlashes from some schools (TCU, etc.).

Variety is a good thing. Again, not criticizing the work, per se, just don't think it's a good, strategic road to go down to have one person or firm servicing everyone.

#38 GFB

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Posted April 11, 2013 - 13:19

Variety is a good thing. Again, not criticizing the work, per se, just don't think it's a good, strategic road to go down to have one person or firm servicing everyone.


I believe you just called Fraser a whore.
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#39 Billy B

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Posted April 11, 2013 - 13:24

While I think Frazier does excellent work, I think that Nike rebranding all of these schools (I'm sure there are more coming down the line) isn't necessarily the best direction for college sports. Seems as though they have begun the process of monopolizing sports design, much the way 2 or 3 firms did in the late 90's. Eventually these are all going to fall into the same look as those in the late 90's did when SME and Rickabaugh did every logo in college. Coincidentally, they are the same schools that are getting new looks now, again. We've already seen backlashes from some schools (TCU, etc.).

Variety is a good thing. Again, not criticizing the work, per se, just don't think it's a good, strategic road to go down to have one person or firm servicing everyone.

I feel the same way about a lot of those logos. It seems like a lot of schools are going this route instead of a classic logo that will stay around forever which is what I think is better for colleges. Most of them are upgrades, but will probably be updated relatively shortly. But I think the UConn logo has a bit more staying power than the Oregon State or TCU (where they backed away from the logo before even using it.)
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#40 Coyote

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Posted April 11, 2013 - 13:25

As a Husky Alumnae, I think the new logo is pretty great, but it leans on the generic side.


EDIT: after looking at it a bit, the shirts and angle make the Husky look a bit derpy.





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