Atlanta Hawks alternate color scheme concept **UPDATED with new logos, etc.**

[green21801]

Hi everybody, new member here. Just thought I'd post this and see if anyone had any thoughts on it.

(By the way, please forgive the poor image quality; this was a fairly quick-and-dirty effort.)

To start, here's the Hawks' current look. Great lines and curves, but the red-white-and-blue color scheme has become a bit boring and generic now that five different NBA teams are using it.

Here's my new color scheme concept, designed to sort of resemble the colors of an actual red-tailed hawk:

Updated logos:

New court design possibilities:

Retro-style uniforms for throwback nights:

[LAWeaver]

Its a great start! The colors really give it an old-timey feel.

[illwauk]

One of the best Hawks concepts I've ever seen on these boards... great job!

[Lights Out]

Nice idea, the new color scheme really improves the look. My one suggestion is to use the current home and road wordmarks instead of having every jersey use the ATL mark.

[green21801]

Nice idea, the new color scheme really improves the look. My one suggestion is to use the current home and road wordmarks instead of having every jersey use the ATL mark.

Ah, good suggestion. Here we go:

(I will say, though, that I'd like to see the Hawks using the "ATL" branding a little more; it seems more marketable for a team that, frankly, needs it.)

[lancebridwell]

Beautiful color scheme, it works better with the Hawks than with the Coyotes haha.

I know it's really marketable, but ATL looks a bit unfinished to me, almost forced. It might look good in person, I don't know. But overall, fantastic job!

[Saint Zephyr III]

GORGEOUS GORGEOUS GORGEOUS. It's like looking at an vintage movie poster in all the best ways.

[Ted Cunningham]

Retro-style uniforms for throwback nights:

I'm not much of one for re-colors, but my goodness, that's fun.

[DaRadniz29]

Typically not a big fan of brown (is it brown? might just be my monitor) and red/brick but regardless it seems to work with this particular set. Nice work!!

[ColeJ]

brown/red/gold-or-tan is my favorite color scheme. my entire house fits that color scheme...

and i'm far from a basketball fan, but i'd buy one of those brown retro hawks jerseys in half a second. absolutely gorgeous.

[tBBP]

So would I...so what if this whole set is a recolor, it's more appropriate for their nickname, to me anyway, way more than their current scheme—and that of their hometown NFL kin, for that matter. (Who, by the way, I personally wouldn't mind seeing adopt a scheme like this.)

[BadSeed84]

I love the full body hawk logo looks in this concept, fantastic work.

[green21801]

Thanks for the feedback everyone, glad you like it!

Here are some slightly bigger versions if anyone cares:

http://imgur.com/a/RTpXV

[green21801]

One more update, with a variation on dp's concept from this thread. (Hope you don't mind, dp; that concept was just too killer to pass up.)

Here's everything from the whole thread in one big image:

http://i.imgur.com/BSXXkER.jpg

[NDFreek]

These are all gorgeous! I love the direction you've taken! Well done.

[bigdub81]

One more update, with a variation on dp's concept from this thread. (Hope you don't mind, dp; that concept was just too killer to pass up.)

Here's everything from the whole thread in one big image:

http://i.imgur.com/BSXXkER.jpg

Sorry but it reminds me of this

[CS85]

ThunderHawks, HOOOOOOO

[TheFuture]

As a Hawks fan I'm fine with the colors the way they are. Since the Nets changed last year the Hawks are actually the only team in the NBA that uses navy, red and white. The baseball team a few miles down the road uses that color scheme though.

As for this concept, I'm not in favor of cream, red and brown. I find this combination--brown particularly--more boring than the current colors. I wish they'd recolor the court edges from that brown to either blue or red. Cream may work for a baseball team that plays outdoors but not a basketball team. Neither cream nor brown work when the players are playing on top of a brownish wooden floor.

I also don't like ATL on all three of the uniforms. The Hawks have it right when they have "Hawks" on the home whites, "Atlanta" on the primary roads and "ATL" on the alternates.

I do like the retro uniforms you drew up though--just not in those colors. Also I like that second concept's logo and uniforms. Just take that one and put them in either white, red and black respectively (with some yellow trim in each) or white, navy and red and we have a winner. Just anything but brown.

[bohob]

Since the Nets changed last year the Hawks are actually the only team in the NBA that uses navy, red and white.

Not even a little true. The Wizards have navy and red, and the Pelicans will use it next year. That's not even counting the royal and red teams. (There are 3; Pistons, Clippers, 76ers.) Truth is, there are far too many NBA teams using generic color schemes.

I really like the brown, but the cream might be a little overkill. Good idea, although I wouldn't mind seeing it taken farther.

[Magnus]

Not trying to hijack the thread at all, but I too agree that there are far too many NBA teams with generic colour schemes. This is my idea of what each team could be wearing. I really dig the use of chestnut brown on the OP's concept, though - it is an underused colour that adds dominance and power to the look.