FooMasterX5 Posted August 7, 2013 Share Posted August 7, 2013 http://yahoo.tumblr.com/post/57582020969/kicking-off-30-days-of-changefirst of many it seems... Link to comment Share on other sites More sharing options...
CS85 Posted August 7, 2013 Share Posted August 7, 2013 I would say that it looks really plain and uninteresting, but the 30 days thing via YouTube seems to indicate they're going to become more like Google and have a new modification of their wordmark every day. Quote "You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke." twitter Link to comment Share on other sites More sharing options...
FooMasterX5 Posted August 7, 2013 Author Share Posted August 7, 2013 I would say that it looks really plain and uninteresting, but the 30 days thing via YouTube seems to indicate they're going to become more like Google and have a new modification of their wordmark every day.yeah however at the end of the 30 days they'll unveil one new official logo.from the video the common theme looks like simplicity, which isnt a bad thing Link to comment Share on other sites More sharing options...
SCL Posted August 7, 2013 Share Posted August 7, 2013 If the new logo ends up like their weather app it'll be beautiful. Link to comment Share on other sites More sharing options...
habsfan1 Posted August 7, 2013 Share Posted August 7, 2013 http://yahoo.tumblr.com/post/57582020969/kicking-off-30-days-of-changefirst of many it seems...Major upgrade. It hit me that they've been using an outdated, mid-to-late-2000's logo for this long. Link to comment Share on other sites More sharing options...
BadSeed84 Posted August 7, 2013 Share Posted August 7, 2013 http://yahoo.tumblr.com/post/57582020969/kicking-off-30-days-of-changefirst of many it seems...Major upgrade. It hit me that they've been using an outdated, mid-to-late-2000's logo for this long.Mid 90s more like it, from 1995, all they did since is remove the dropshadow and make it purple. Link to comment Share on other sites More sharing options...
Bayne Posted August 7, 2013 Share Posted August 7, 2013 About time. They've looked dated for the last 10 years in my opinion. Big improvement. Well, not big, but definitely a step in the right direction. Ie, the future. Ie, modern day. I'm Danny fkn Heatley, I play for myself. That's what fkn all stars do. Link to comment Share on other sites More sharing options...
SDX Posted August 7, 2013 Share Posted August 7, 2013 Really unique approach to launching a new logo. It will build up the hype and is guaranteed to generate content. Think we will see some unique designs. Link to comment Share on other sites More sharing options...
JPDesign Posted August 7, 2013 Share Posted August 7, 2013 No, thank you. Put me in the camp that doesn't like it. The "use whatever font you want" move is not a good one. Especially when the "standard" one is so bad.The playfulness of the off–kilter O's loses all it's fun when done in Gotham. It works in some of the examples in the video...so why not pick one of those?This feels like a time where somebody couldn't pick a choice and said, "Hey, let's use all of them!" Link to comment Share on other sites More sharing options...
BrandMooreArt Posted August 7, 2013 Share Posted August 7, 2013 Im mostly with JP here. They need an identity upgrade but im not sure what the point of this is. Have they really already chosen their logo or are they trying to guage public opinion on 30 fonts to choose the " best" one? It really feels like a company that dosent know who they are or who they want to be and instead of ciguring that out, they're going to do whatever it is that will allow them to be publicly accepted as a legit brand. Its seems like a good way to end up with a logo that dosent say anything about them and is just boring and dull GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
beruud Posted August 8, 2013 Share Posted August 8, 2013 Fonts are a dangerous thing.It can easily make or break your branding.Yahoo has a font, has an identity and has it's style. Upgrading is a good idea, but the first "try" was a complete fail. It looks like they went to Dafont and picked a random font and just used that. No real thought behind it.IMO Upgrade, but keep the quirkiness of the old font, at least in spirit. Going stone cold san serif is a huge blunder. Please do not fool yourself, the Buccaneers jersey is conceptually and creatively an abomination. Read the "FANFARE" Here... Link to comment Share on other sites More sharing options...
Magnus Posted August 8, 2013 Share Posted August 8, 2013 One question: Y? Link to comment Share on other sites More sharing options...
The Golden One Posted August 8, 2013 Share Posted August 8, 2013 Today's Logo Link to comment Share on other sites More sharing options...
BigBubba Posted August 8, 2013 Share Posted August 8, 2013 I'm sure they'll go with some generic sans-serif font laid out flat with an oversimplified icon right next to it. Something like this... Nobody cares about your humungous-big signature. PotD: 29/1/12 Link to comment Share on other sites More sharing options...
-kj Posted August 8, 2013 Share Posted August 8, 2013 The only thing keeping it from being the most awesome modern design ever is it being in all lower case. Buy some t-shirts and stuff at KJ Shop! KJ Branded | Behance portfolio POTD 2013-08-22 On 7/14/2012 at 2:20 AM, tajmccall said: When it comes to style, ya'll really should listen to Kev. Link to comment Share on other sites More sharing options...
DelayedPenalty Posted August 8, 2013 Share Posted August 8, 2013 So one of the 30 variations will be the final logo, and this is just to gauge user response to each one, I'm sure. They may not know which one they'll be going with yet. It's a neat idea. Link to comment Share on other sites More sharing options...
DustDevil61 Posted August 8, 2013 Share Posted August 8, 2013 I'm sure they'll go with some generic sans-serif font laid out flat with an oversimplified icon right next to it. Something like this...I won't be surprised in the least--that's the trend these days. AKA @LanRovr0 on Twitter LED Sig Credits to packerfan21396 Link to comment Share on other sites More sharing options...
pianoknight Posted August 8, 2013 Share Posted August 8, 2013 Today's LogoYahoo! Now for 40-something women! 5th in NAT. TITLES | 2nd in CONF. TITLES | 5th in HEISMAN | 7th in DRAFTS | 8th in ALL-AMER | 7th in WINS | 4th in BOWLS | 1st in SELLOUTS | 1st GAMEDAY SIGN Link to comment Share on other sites More sharing options...
BrandMooreArt Posted August 8, 2013 Share Posted August 8, 2013 Today's LogoYahoo! Now for 40-something women!i was thinking Lifetime Networkbut in the 2 logos they've used now, you see 2 completely different personalities. each "works" as well as they other and im sure any of them will be fine logos, but it just shows you they dont know who they are or what they want their audience to think of them. its amateur branding hour GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
CubsFanBudMan Posted August 9, 2013 Share Posted August 9, 2013 My first impression when I saw the change was that I no longer had the standard Yahoo! font loaded in my QuarkXPress. There's a mid-1990s reference for you. (It'd render missing fonts in over-kerned sans serif fonts.) Link to comment Share on other sites More sharing options...
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