flipdesignstudio Posted February 25, 2014 Share Posted February 25, 2014 Let me preface this by stating that as a lifelong Bulls fan, I have always felt that they have had 1 of the best looks in all of sports... This rebrand concept is more of an exercise in contemporary team branding than anything else, as I know many fans would be against updating their current look and historic color palette. My concept idea came about after seeing the Bulls current marketing campaign, "Chicago Basketball", which utilizes aspects of the Chicago municipal flag (Red 6 pointed stars, and the powder blue stripes) And after seeing what the Tampa Bay Bucs did with their recent update and the use of "enhanced logos" as opposed to a complete overhaul, I came up with this. I would love to get some feedback . Thanks http://www.facebook.com/flipdesignstudio Link to comment Share on other sites More sharing options...
DCarp1231 Posted February 25, 2014 Share Posted February 25, 2014 It's too blocky Link to comment Share on other sites More sharing options...
rynoz10 Posted February 25, 2014 Share Posted February 25, 2014 I like this! Good job. I really like the primary logo and the use of the light/baby blue as another color. My only critique would be with the secondary logos and the basketball. I know that the style of the logo has those sharp edges, but I am not sure that needs to carry over to the basketball.Great work! Link to comment Share on other sites More sharing options...
Ragone Posted February 25, 2014 Share Posted February 25, 2014 Wow I actually really like this. I like the "blockyness" to it. It's a unique look. But, I feel like the nose ring being rounded feels out of place. Seeing as everything else is "blocky" the nose ring should be blocky too, that's just my opinion though. All together really nice job though. Link to comment Share on other sites More sharing options...
mgdmhl Posted February 25, 2014 Share Posted February 25, 2014 This is great Link to comment Share on other sites More sharing options...
derschwigg Posted February 25, 2014 Share Posted February 25, 2014 This is great! My only notes are that the Windy City logo, with it's smooth, fluid lines, seems like it doesn't belong with the package. I also think the profile of the bull head should be wider - Bulls have wide, fat faces which you nailed in the primary. I'd stretch it out a bit if I were you, but otherwise, well done! My Portfolio | My Store | My Self Link to comment Share on other sites More sharing options...
flipdesignstudio Posted February 25, 2014 Author Share Posted February 25, 2014 Thanks everybody. Here is one of the first iterations I did with a more blocky style nose ring. I just wasn't sure it translated well enough. http://www.facebook.com/flipdesignstudio Link to comment Share on other sites More sharing options...
tv15 Posted February 25, 2014 Share Posted February 25, 2014 love it Link to comment Share on other sites More sharing options...
Somppi Posted February 26, 2014 Share Posted February 26, 2014 I keep coming to these boards for concepts like this. Auburn University Alum Link to comment Share on other sites More sharing options...
Lights Out Posted February 26, 2014 Share Posted February 26, 2014 Huge upgrade. The "Windy City Basketball" text on the primary logo seems unnecessary though. Would love to see some uniforms to go with this. POTD: 2/4/12 3/4/12 Link to comment Share on other sites More sharing options...
Shadojoker Posted February 26, 2014 Share Posted February 26, 2014 #1 bulls fan here too. And I like it. Especially since you have incorporated the baby blue and Chicago flag. Yea I've noticed that they have incorporated the flag ALOT lately! Link to comment Share on other sites More sharing options...
Dilomski Posted February 26, 2014 Share Posted February 26, 2014 Very good work, but I would have used gray instead of the baby blue.Baby blue makes it look more funny and cartoonish, and gray will make it look more dangerous and serious. More artwork at:http://www.dilom.eu Link to comment Share on other sites More sharing options...
derschwigg Posted February 26, 2014 Share Posted February 26, 2014 Very good work, but I would have used gray instead of the baby blue.Baby blue makes it look more funny and cartoonish, and gray will make it look more dangerous and serious.It's a tie-in to Chicago. The city of Chicago has a flag with 4 6-pointed stars and two baby blue bars. My Portfolio | My Store | My Self Link to comment Share on other sites More sharing options...
Go Red Sox! Posted February 26, 2014 Share Posted February 26, 2014 I am a big fan of this logo concept. 1.) I would prefer the round nose ring instead of the angular one because I don't think it looks out of place compared to the rest of the logo. But that's just a matter of taste one could discuss for several hours.2.) I like the addition of baby blue as a third color and I immediately got your intention. But I'd be pretty interested to see this logo with cool gray instead of baby blue. I just think it would look better, more serious, like @Dilomski already mentioned. Could you post the primary logo using gray? 3.) I don't really like the blocky secondary logos, except the bull head from the side view. Try using a round basketball and leave the horns angularly. This would consequently mean that the "C" surrounding the ball should be round as well. Quite frankly, I don't know how that would look in comparison with the rest of the concept.4.) I love the "Windy City" script. I wouldn't necessarily say that it doesn't fit with the rest of your concept.5.) Pretty good wordmark, too. Nice font, no generic stuff.All in all, 9/10! Great work! Kudos! “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
flipdesignstudio Posted February 26, 2014 Author Share Posted February 26, 2014 Thanks for all of the feedback so far. Definitely going to take some of these critiques and tweak the concept. Stay tuned. http://www.facebook.com/flipdesignstudio Link to comment Share on other sites More sharing options...
Patchez Posted February 26, 2014 Share Posted February 26, 2014 People from Chicago do not call our home "The Windy City"No team would use that term in their name or marketing if they are from Chicago to begin with. Link to comment Share on other sites More sharing options...
NoleYourRole Posted February 26, 2014 Share Posted February 26, 2014 Looks awesome! Link to comment Share on other sites More sharing options...
Somppi Posted February 26, 2014 Share Posted February 26, 2014 People from Chicago do not call our home "The Windy City"No team would use that term in their name or marketing if they are from Chicago to begin with.Everyone in the United States instantly recognizes Chicago as "The Windy City"... including the majority of the people in Chicago. Auburn University Alum Link to comment Share on other sites More sharing options...
YesterdayWasCool Posted February 26, 2014 Share Posted February 26, 2014 I'd rather it say Windy City than Chi-Town Link to comment Share on other sites More sharing options...
RonDesign Posted February 26, 2014 Share Posted February 26, 2014 This is really fun! I like maintaining much of the brand identity, but adding dimension. Also love the use of adding the light blue and the six pointed stars from the Chicago City flag. It might be a touch that only locals would get, but it's terrific. Would love to see your uniform executions as well. Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.