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Illinois re-brand coming April 16th


BroadSt_Bully

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"Illinois was a school without a mascot, without a powerful symbol, without a hook on which to hang their designs."

http://bit.ly/1rfTpfv

I'm not sold on the shield, and I don't think it's strong enough to solve the problems listed above.

But longtime Illinois beat writer Mark Tupper loves it:

"Nike has created what I believe will become the school's most powerful image since the circular Chief Illiniwek logo. That image is the Victory Shield."

H/T Phil Hecken

Illinois does have a mascot. Only instead of teaching him to beg for scraps of food and do tricks, they made him the football coach.

And Illinois did have a theme and an image-the color orange.

On 8/1/2010 at 4:01 PM, winters in buffalo said:
You manage to balance agitation with just enough salient points to keep things interesting. Kind of a low-rent DG_Now.
On 1/2/2011 at 9:07 PM, Sodboy13 said:
Today, we are all otaku.

"The city of Peoria was once the site of the largest distillery in the world and later became the site for mass production of penicillin. So it is safe to assume that present-day Peorians are descended from syphilitic boozehounds."-Stephen Colbert

POTD: February 15, 2010, June 20, 2010

The Glorious Bloom State Penguins (NCFAF) 2014: 2-9, 2015: 7-5 (L Pineapple Bowl), 2016: 1-0 (NCFAB) 2014-15: 10-8, 2015-16: 14-5 (SMC Champs, L 1st Round February Frenzy)

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And Illinois did have a theme and an image-the color orange.

So Nike doesn't want Illinois to have too much orange, and they didn't want the Syracuse Orange to have too much orange, yet...

07-1.jpg

Nike wants to keep all the orange for themselves?

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Syracuse football has always been a navy, orange, white as far as I can remember.

Syracuse basketball was orange, white, navy.

They're closer to the Seahawks now... navy, gray, white and lime orange peppered in. There should be more orange instead of gray mono.

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