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LoneStarBear

Cleveland Browns Logo Refresh Concept - Feedback requested

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For my first project on CCSLC I figured I would take one a Cleveland Browns refresh concept in anticipation of their Nike redesign slated for 2015. I've always thought that they had a pretty solid logo that was severely underused and I wanted to tweak it and use it as the primary logo for my redesign concept.


Here is what I came up with so far:

13458669625_bc4c7c6d5d_z.jpg


As you can see I didn't change much, but I reshaped it slightly, added striping that more resembles the striping on their jerseys, updated the "B", and went with a vintage white. I wanted to keep it classic looking but spruce it up a bit.

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Looks sharp! All I hope that comes out of the Nike refresh for the Browns is they get a real logo out of it. And the subtle updates to that one would be leaps and bounds above the helmet logo they use now.

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Looks like GotPixels Browns update...

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The only issue I see is the negative space between the stripes and the left/right edge of the football shape.

The stripes end with a straight edge while the ball is rounded. Kinda messes with my eyes.

I would also suggest making the negative space around the left/right side of the football the same width as the negative space around the "B".

(If you don't mind me nitpicking, the ball shape could also be a little less vertical. Right now it's a bit bloated for a football, but a narrower shape could also help with making the negative space more consistent.)

Otherwise, it's solid! I'd like to see something simple like this.

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Looks like GotPixels Browns update...

I'm not sure I understand what you mean by that. I guess I'm not seeing what you're seeing

This is as basic as you can get, literally everyone either goes with this logo or the dawg pound logo when they do a Browns concept. You're not breaking any new ground. If you want to actually refresh the Browns, come up with a new logo.

It wasn't my intention to "break any new ground." I don't think we share the same understanding of the term refresh. So do you have any constructive criticism to add, or are you just bagging on the new guy beginner?

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The only issue I see is the negative space between the stripes and the left/right edge of the football shape.

The stripes end with a straight edge while the ball is rounded. Kinda messes with my eyes.

I would also suggest making the negative space around the left/right side of the football the same width as the negative space around the "B".

(If you don't mind me nitpicking, the ball shape could also be a little less vertical. Right now it's a bit bloated for a football, but a narrower shape could also help with making the negative space more consistent.)

Otherwise, it's solid! I'd like to see something simple like this.

I'm new at messing with logos. I was actually worried about it looking to crowded which is why I left a lot of negative space. The stripes didn't look very good rounded out like the football, I'm not too sure what to do with that. I could try extending the stripes to the edges and seeing how that looks or at least diminishing the negative space.

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B.

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Extending the strips to the edge looks a lot better than I would have thought.

I think you're right about the rounded stripes looking odd. I think the one with the extended stripes is the winner.

There's not a lot of other feedback to give, because frankly there's not much to this (don't get me wrong - in this case that's a good thing.) I think LEWJ hit on what I would have said.

I could suggest that you try to do one that has both a C and B in it, or just a C, but that's not really within the scope of this concept, that would be a whole other one.

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I put each in pure white as suggested and it's not bad but I definitely prefer the vintage white.

A (Vintage/Pure White):

13501646613_9d206651a6_z.jpg13501893964_6b4a0f3e5f_z.jpg

B (Vintage/Pure White):

13501646663_db519629f3_z.jpg13501646643_047ff35a96_z.jpg

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