Jvelleu Posted July 26, 2014 Share Posted July 26, 2014 Hey everyone, i want to start this off by saying I really don't like the Bucks' current identity, especially considering how good I think they have looked in the past. Im also a huge fan of the new Hornets rebrand, and after seeing it I was inspired to attempt to do for the Bucks what was done for the Hornets. So heres what I came up with, C&C appreciated.Ful project available HEREI also created a mascot logo, which again was heavily inspired by the Hornets brand. My goal was to modernize Bango just as Hugo was. These logos would just be used on apparel.Here are the uniforms, the Alt. could be worn at home or on the road.And lastly heres the courthttps://www.behance.net/gallery/18630075/Milwaukee-BucksThanks, let me know what you think. Link to comment Share on other sites More sharing options...
Chilton92 Posted July 26, 2014 Share Posted July 26, 2014 Not a bad start. If I had one complaint, it would be that the "K" looks more like an "H". If it's a custom font, I'd adjust it a little. If not, it wouldn't hurt to look for other fonts. http://www.manic-expression.com Link to comment Share on other sites More sharing options...
generalshepherd141 Posted July 26, 2014 Share Posted July 26, 2014 I see "Buchs", not "Bucks". Link to comment Share on other sites More sharing options...
MrWonka Posted July 26, 2014 Share Posted July 26, 2014 I agree with the 'Buchs' part.Also I think on the primary head on version of the Buck the neck area looks really thick. Maybe I just don't know a lot about deer but I feel like just going from memory if I was head on with a Buck I wouldn't see that thick of a neck. Regardless it looks really nice and Milwaukee should definitely go to a double green look. Link to comment Share on other sites More sharing options...
T-ROY Posted July 26, 2014 Share Posted July 26, 2014 I also see "Milwauhee" instead of "Milwaukee". The antlers look too thick. They're more moose than buck. Â Â Â Â Â Â Link to comment Share on other sites More sharing options...
Shadojoker Posted July 26, 2014 Share Posted July 26, 2014 Dude I frigging LOVE these concepts!! Font is good as well as the uniforms & court. My only suggestion would be to add white within the irish rainbows and remove the two tone paint. No need for the lime unless you make the paint lines white. Link to comment Share on other sites More sharing options...
Mattsenator Posted July 26, 2014 Share Posted July 26, 2014 I would definitely tweak the script. I agree with the previous comments saying the K looks like and H. Also the B in Bucks looks exactly the same as the 8 on the jerseys. I love the "M" logo with the antlers. It's simple but classy as well. Link to comment Share on other sites More sharing options...
Hontas Posted July 26, 2014 Share Posted July 26, 2014 I really like the mascot logos, very nicely done. Link to comment Share on other sites More sharing options...
Jvelleu Posted July 27, 2014 Author Share Posted July 27, 2014 Ok I updated the font to make it more legible: Link to comment Share on other sites More sharing options...
dgthree Posted July 27, 2014 Share Posted July 27, 2014 Update to the font is perfect. Also, I think the neck on the deer in the primary is too wide/thick. I think if it was thinned out and elongated it would look perfect. In regards to the uniforms, I love the home/away but I am not a fan of the third. I think if you did a sort of fauxback that mimicked the 73-76 cursive font (and maybe even adding some red) would love cool. Link to comment Share on other sites More sharing options...
McCall Posted July 27, 2014 Share Posted July 27, 2014 Ok I updated the font to make it more legible:How many greens do you have coming off the letters? It makes them a little blurry and kind of hurts your eyes to look at. And the antlers are too wavy. They look more like tentacles. You may also try adding a bit of depth to them by maybe making one or two look like they're in front of the others. Â Â https://dribbble.com/MakaioCall Link to comment Share on other sites More sharing options...
GeauxColonels Posted July 27, 2014 Share Posted July 27, 2014 The updated "K" works much better. I really love the primary, including the thick neck. I think it gives it a more powerful and prominent appearance. I do agree with McCall, 3 greens on the worldmark gives it a blurry effect. Just 1 green as a shadow would work better instead of 2. Link to comment Share on other sites More sharing options...
Jvelleu Posted July 27, 2014 Author Share Posted July 27, 2014 Ok I updated the font to make it more legible:How many greens do you have coming off the letters? It makes them a little blurry and kind of hurts your eyes to look at. And the antlers are too wavy. They look more like tentacles. You may also try adding a bit of depth to them by maybe making one or two look like they're in front of the others.I actually really like the effect I was able get with the double greens coming out of the letters, when designing it my main goal was to give the wordmark speed. The 2 greens give it a bit of a gradient effect that make it look like its going fast and also mimic the same pattern thats on the jersey stripes. It was also partially inspired by these astros hats: It works as a nod to this retro design style that the jerseys are based off of, while creating a style that is unique in the NBA today. Link to comment Share on other sites More sharing options...
FinsWins10 Posted July 27, 2014 Share Posted July 27, 2014 Red needed a little Link to comment Share on other sites More sharing options...
tv15 Posted July 27, 2014 Share Posted July 27, 2014 no red, perfect Link to comment Share on other sites More sharing options...
Shadojoker Posted July 27, 2014 Share Posted July 27, 2014 NO RED!! Its Perfect!! Link to comment Share on other sites More sharing options...
dgnmrwrw Posted July 27, 2014 Share Posted July 27, 2014 No need to add red. My biggest gripe with this set is the primary logo. It's very well rendered, but right now it feels more like a stylized illustration that an NBA logo. I think it needs some sort of shape or ball behind/around it to frame it more. But this is a very nice start. HURRICANES | PANTHERS | WHITE SOX | WOLFPACK Link to comment Share on other sites More sharing options...
Jvelleu Posted July 27, 2014 Author Share Posted July 27, 2014 Yea, while I dont have anything against red for the Bucks, It wouldn't work with this concept.Anyway, heres some apparel Ideas: Link to comment Share on other sites More sharing options...
Lights Out Posted July 27, 2014 Share Posted July 27, 2014 Everything looks good except for the font. Even with the more legible K, the curves in the letterforms give it a strange "wavy" effect that just doesn't look good. Something along the lines of their original slab-serif font would be better. POTD: 2/4/12 3/4/12 Link to comment Share on other sites More sharing options...
Jvelleu Posted July 27, 2014 Author Share Posted July 27, 2014 No need to add red. My biggest gripe with this set is the primary logo. It's very well rendered, but right now it feels more like a stylized illustration that an NBA logo. I think it needs some sort of shape or ball behind/around it to frame it more. But this is a very nice start.I originally was going to have a triangle/shield behind the deer, but as I worked on it I felt the neck gave I strong enough shape to stand on its own. Looking back at it now though, I agree it could use a better frame. Link to comment Share on other sites More sharing options...
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