Along with the extended ESPN agreement, the WNBA is also introducing a new brand identity. The refreshed identity reflects how far the level of play has come in 16 years as stronger, more agile players have made the game more competitive. The cornerstone of the new WNBA visual identity is a more modern “Logowoman” -- the player silhouette within the logo -- that better embodies the athleticism and diversity of today’s WNBA players while leveraging the distinctive orange-and-oatmeal color scheme of the league’s iconic game ball.
Debuting on Monday, April 1 in support of the upcoming 2013 WNBA Draft presented by State Farm, the new identity will be seen across all WNBA assets, including team uniforms, broadcast, digital, signage and print materials. WNBA teams will adapt the new WNBA logo to their colors to communicate their affiliation with the league.
In addition, the league will launch a viral media effort under the “I Am Logowoman” theme. Powered by players, the campaign is designed to engage fans in celebrating WNBA athletes – past and present – who have propelled the game forward. Players and fans will be encouraged to post shots and photos of themselves going to the basket using the “#iamlogowoman” hashtag.
“As a WNBA player, the logowoman represents so many things to me,” said Chicago Sky forward Swin Cash. “It is a symbol of strength, growth and leadership. The new version not only celebrates the trailblazing work of the WNBA, but also past, present and future players. Like our players, she's sleek, smooth and ready to ball. The biggest question is who is logowoman? She does seem to have my physique."
Full story here: http://www.wnba.com/...ing_032813.html
Seems a good move forward, though I'm not sure it will help popularity of the league...good stuff from a design prospective nonetheless, imo.