I'm not really a "WWE sucks at this moment" kind of guy, but I don't like there faces. And not in an ironic way, either. The good guys, across the board, are all kind of jerks and the heels are far more likeable.
Sheamus is a bully, while Mark Henry pulls trucks all over the place.
Ryback is upset that Cena ditched him during Shield attacks, while Cena ditches people during Shield attacks.
Alberto del Rio does nothing, while Ziggler has built a strong group of pals who all look our for each other.
Brock Lesnar wants to fight to prove who's toughest, while Triple H goes on and on about his office and calls people bitch.
Fandango just wants to dance!
Heels generally have cooler stuff to do than faces, but at this point, they also just generally seem like better people.
I think in general, WWE has a top-level roster of poorly-developed faces AND heels. This is a result of trying to water-down their product to appeal to a broader audience, and in essence, all they've done is appeal to nobody in particular. None of their characters have real "edge" anymore; they're all stale, middle-of-the-road, safe choices. This is fine if the 'E wants to maintain a steady, average pace, however, they're eliminating any chance of having GREAT, memorable moments. The audience isn't invested enough to cultivate anything timeless.