We all want all of our sports uniforms to say The Citadel. Merchandise and everything else included as well. Its a very sore topic among both fans and alumni. Many folks including myself refuse to buy merchandise if it doesn't have The on it.
The first thing they should do is utilize "Citadel Blue" much more. There has been a huge over use of navy for years now. I'm not saying completely kill it off, because we need both, but keep it on a much lesser level.
Our branding needs serious help. For years, our motto has jokingly been "The Citadel... a tradition of change since 1842!" To prove my point, the football helmet pictured isn't even current. It was last worn in 2017 before they eliminated all of the navy completely from that. That helmet was a beauty.