ATLJ

New Atlanta United away kit leaked by local basketball team:

From what I am hearing, there WILL be a phoenix involved. I know Atlanta has had misses with their aways (I've yet to buy an away), but I thought the recent home was good so hopefully they'll produce something nice.

This is what I heard from someone who knew people involved in the reveal material. Colors are white, blue, yellow - not sure which color is the most prevelant, but sounds like blue from what others have hinted at.

I think its fine that people like it, eye of the beholder and all that. But it is undeniably a terrible "design" if you can even call it that. Its simply text slapped onto a blank and not in any creative way. No design went into this.

Yea, this is horrible. No defending it. I'm sure some people will like it, which is fine. But this isn't really a kit design, just some text.

Apparently new Atlanta kit. Matches advertising they had about the third kit.

Nashville has been rumored for a 3rd kit.

I'm sure Seattle and some other teams sell over 100,000 per year, but I highly doubt half of MLS teams or even a 3rd are hitting that number annually. When the Athletic did an article on kits in 2020 and quoted people with knowledge, they mentioned many of the teams only sell 5,000 - 10,000 kits in a two-year cycle.

Have we ever gotten or seen any confirmation of the 100,000 kit number? I believe all we have on that is a quote from Merritt Paulson, so that hurdle should probably be taken with a grain of salt. We also don't know if that is over a certain time period, does it count home and aways, etc. I assume at some basic level that Adidas wants to see a team's ability to sell a decent number of kits consistently over a consitent amount of time before investing in a 3rd run. With that said, I wouldn't be surprised to see more teams get 3rd kits in the future. As to which teams, I don't know, I'm not sure how many kits teams like LAFC sell. Atlanta is a large metro and living here, you see a ton of Atlanta United gear in the city and suburbs.

Per this Tweet by Doug Roberson of the AJC, Atlanta United will be getting 3rd kits in August: Atlanta United has put up advertising / street art in town indicating it will be in collaboration with AIE (Atlanta Influences Everything) that suggests the direction the 3rd kits will go: For reference, the colors appear to be influenced by Outkast's ATLiens album cover.

The Charlotte kits are fine, I like the colors. My only "issue" is this set really needed white shorts, it'd make colors pop a lot more. I also don't dislike the Austin kit as much as others. And as an Atlanta fan, I think our kits look great. I love the set, socks look good.

The Manchester United you reference was purely made up, because they liked the name.

This isn't directed at any one team, but I think MLS teams should focus more on cultivating brand identities with unique design elements incorporated into the uniform design that permeate through out the kit design year after year. Soccer has a rich history of teams with stripes, sashes, contrasting halves / sleeves, etc. and there are teams, such as MUNFC, that have a unique mark that should be capitalized on more often and its a shame MLS (and the teams) don't lean into this. While the 2022 kits definitely are a lot better than the all white kit fiasco, you're still left with a lot of solid color kits, many with matching shirts and shorts, as opposed to contrasting, which further contributes to a "blandness". This isn't to imply teams can't change things up once they've established "a look", but I think its unfortunate teams such as DC have strayed from unique indefinable markers and other teams trot out monocolored kits while historic design elements are ripe for the taking. My Top Five: Vancouver Portland Orlando Salt Lake Dallas

Count me among the group that things the current logo is dated and the colors are jarring. Looking at some of the older Sounders logos, there are a lot of color options they can revert to that I think would work lot better on kits and apparel while still retaining the team's history. However, at the end of the day, its about what the Seattle fans want and if they want to keep their color scheme - go ahead, its certainly unique.

Damn, you're probably right. I know its a lot to ask, but I hope maybe the pattern is a darker tint than the mint to make it a little bit more pronounced? This is probably it though given pretty much everything we've seen is just plain color with some embossed print.