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Derek

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  1. I’m assuming the wishbone C with A was a previous mark? I’m not sure what the thinking is behind the change. Sure, the horse head C wasn’t the greatest, but now your brand is something that has been used by hundreds of teams over the years in various sports. Not a smart move from a branding standpoint.
  2. It’s one long faced helmet. Must be Sarah Jessica Parker in there.
  3. Are you saying it’s a rip off? There’s some similarities (chin and cheek shape, ear highlight), but plenty different enough. The original designer might beg to differ though.
  4. Except that Roger’s eyes are symmetrical and his shoulders aren’t on his back.
  5. I’m pretty sure the “Brandiose Guys” didn’t do the flying chancla’s.
  6. They wanted an update, not a complete rebrand. There were a lot of problems with the previous mark(s).
  7. Putting “Erie” in the helmet is trying too hard to be clever. You shouldn’t have to search for the location name on the primary mark.
  8. Yup. The presentation was nicely done, however, when you get down to it, the actual work is garbage.
  9. Since it says “shark” in singular form on the promo (that I somehow deleted), maybe it will be a specific type of shark like USCB?
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