My NHL Redesign

[jchockey]

I absolutely love the alternate. It looks sharp. Your falcon logo is also very, very well done.

I like how you added the silver, but I'm not sure I'm feeling the thick outline for the logo. I think it should be fairly thin a la the current logo or like your new wordmark. Also, the white highlight at the top of the wheel I think should stay consistent. It just seems like there's just a blob of white at the end of it.

[Shane Does Art]

I love this entire series, you have some great stuff here.

Would you be able to post a large version of the falcon logo?

[dyse]

I love this entire series, you have some great stuff here.

Would you be able to post a large version of the falcon logo?

I was wondering the same thing. I can't really tell if I like it or not.

[charger77]

Now, I am with Still Mighty on the Red Wing hatred. But I also agree with him on this concept. This would be the one concept that Wing fans wouldn't cry about if adopted.

Good work!

-Dan

[dgnmrwrw]

Meh, it's silver for the sake of silver, it doesn't bring much to the design, and it's barely noticable. If it was separated in the style of the alternate, where you could actually see it, it would be much better.

I would totally agree with you if I had added black for no reason. But I really did want to invoke the feeling of "chrome" that I get when I think about a classic car (and it's wheels, of course). When I think about the glory days of Detroit automaking, I think of something a lot like the following picture, and I wanted to add some shiny silver to the set to create that feel.

I probably could have separated the silver and while some (to make the silver stand out more), but that's what I did on the alternate, so I wanted the primary striping to be different.

I like how you added the silver, but I'm not sure I'm feeling the thick outline for the logo. I think it should be fairly thin a la the current logo or like your new wordmark. Also, the white highlight at the top of the wheel I think should stay consistent. It just seems like there's just a blob of white at the end of it.

It does look like a pretty thick outline when the logo is enlarged, but I think on the jersey it's ok. Any thinner, and the red lines would have started to bleed into the red jersey. As for the highlights on the wheel, I was trying to simplify the jagged edges that the logo currently uses, but that may not have come out that well.

I love this entire series, you have some great stuff here.

Would you be able to post a large version of the falcon logo?

I was wondering the same thing. I can't really tell if I like it or not.

You guys want me to post one bigger than this?

[BrySmalls]

I did a Red Wings concept about 10 years back that included silver as well, my theory was for it to represent the Stanley Cups the team had won (I had used silver striping, much like the old Blues uni that had the gold pinstripes), one for ever one of the, at the time, ten Stanley Cups. As a die-hard Red Wings fan, and have been since 88-89 (sorry, Still MIGHTY), I wanted them to adopt this past season's Winter Classic jersey as an alternate for this upcoming season anyway, so what you've done with it is very nice. I like the falcon shoulder logo, but I don't know if anyone under the age of 70 or an avid fan of Red Wings history would understand its meaning. Great job.

UJ

I'm guessing that the Detroit Falcons was the team name for a few seasons before the switch to the Red Wings in the 30s.

[Stampman]

Once again the strongest element is the third jersey--I like the chrome idea--maybe not for the primaries--but certainly for the third.

It flows well, and still says Detroit hockey. No wholesale changes, but some nice tweaks.

[dyse]

I like the Falcon logo its a good way to give the Red Wings a modern logo and still adding history to the Red Wings uniform. Great work.

[Buffalofan96]

#4: Buffalo Sabres

I went back to just blue and gold with the Sabres. The logo (which I have tweaked and messed with until I'm sick of looking at it) uses the swords from the alternate logo first used in the red and black days, with a charging Buffalo coming from behind the swords. I was trying to use the shape of the tips of the swords to double as the buffalo's horns. I tried versions with more detail on the buffalo, but the logo was getting too busy. I also gave them a new wordmark, with more curves and fewer straight lines.

The home and away jerseys are based on the old pre-red and black sets. (I know some people are going to call for three gold stripes on the blue jersey, but it was just too much gold for my taste.) The yellow swoosh on the shoulders is supposed to mimic the sword motif. I kept the numeral typeface. It's modern but still legible and not over-the-top, and the slanted edges look good on the Sabres.

For the alternate, I wanted to go with a much cleaner, simple look. I kept it blue, because yellow was a bit too much. I also used a simple buffalo as the logo. I think the overall simplicity and cleanness of the alternate contrasts well with the business of the home and away.

Note: I was going to use the buffalo from the alternate jersey in the primary logo (like the Sabres used to do), if the charging buffalo/swords logo wasn't working. But I think the set's good as it is.

Me I would have taken the new logo shrink it and like the 70's logo put the shrunk new logo there

[dgnmrwrw]

#12: Edmonton Oilers

Well, I'm afraid I'm going to be raked over the coals by some people for this one, but here goes... I had contemplated going with a major overhaul to the Oilers' classic logo, but in all my sketches I didn't really happen upon anything that worked better than it did, and there's something to be said for all the history as well. So I gave them a new typeface (used throughout the identity) on the logo, and changed their colors.

I know many will hate the new colors and want me to go back to the 80's-era blue and orange, but it's my concept, dang it! What I've chosen to give the Oilers is a real midnight blue (almost black! gasp!) and burnt orange (think Texas Longhorns or Durham Bulls). My reasons for doing so were two-fold: first, I think these versions of the colors better convey oil, mountains, the Canadian west, et c. than bright orange and blue do; and secondly, I'm thinking of color schemes for the entire league in this project, so I want each team to be differentiated and unique (as much as that is possible).

For the uniforms, I erred on the side of caution. I think a classic three-striped look works well, and I didn't want to do anything too crazy that would clash with the old-school logo. I tried a version with a shoulder yoke, but it was getting too "full" for my taste--not enough negative space to breathe. There's a shoulder patch--an outline of Alberta with an inset oil derrick--on the right shoulder only. I wanted it to stand out by way of omission, so that's why it's only on the right shoulder.

For the alternate uniform, I went a different direction. I pulled the gray out of the wordmark and shoulder logo and focused on it and the midnight blue. The result is a bit strange, but it's really grown on me. And I love the gray socks for some reason. The logo on the alternate jersey is an updated version of their old "gear" logo.

[Puck]

I like it, just doesn't scream Oilers to me without the orange/copper shoulders.

[JayLo1112]

I really like this concept. but on thing I don't like is the gray sleeves/socks on the alt. Trade that for white and I think it would be much better.

[Shane Does Art]

You should really post all of the logos you do for every set. Even the shoulder logos.

[Linus]

The home and away are perfect. Send those to the Oilers asap! They are flawless in my opinion.

As for the alternate, ditch it! Not a fan at all, Im sorry but its probably the worst jersey you've done in your redesign thus far.

[BJBerthiaume]

I feel weird because I actually kind of like the alt and everyone else is bashing it. It works nicely for an alt IMO. Alts don't really have to go with the trend, they are only worn once in a while.

[dgnmrwrw]

I feel weird because I actually kind of like the alt and everyone else is bashing it. It works nicely for an alt IMO. Alts don't really have to go with the trend, they are only worn once in a while.

This is exactly my opinion on alternates. They should be rare, different, and unique to the team.

[speedy]

Love what you did with Edmonton. Took their best uniform, and simplified it by removing the unnecessary red. One gripe however, I like the number style but the nameplate font isn't doing it for me. It's too, complex for me.

[Stampman]

Well that is the weakest alt so far--it has nothing to tie it together.

But the primaries are reminiscent of their update from the original blue & orange--where they managed to pick a shade of blue that doesn't go with the shade of orange they chose.--awful combination.

The one you have is good.

It works much better--even if you still have the stuck in the 70's logo--at least you changed the type so it's not as stuck.

[mcrosby]

The Edmonton alt looks very much like he is wearing socks on his arms...that said, I love it.

[OnWis97]

The home and away are perfect. Send those to the Oilers asap! They are flawless in my opinion.

As for the alternate, ditch it! Not a fan at all, Im sorry but its probably the worst jersey you've done in your redesign thus far.

This is pretty much my sentiment. I am not fond of the font on the last names, but otherwise the primaries are perfection. This team went with such garbage for the edge, that it sent them back to the 80s. This would have been the ideal update from the 80s.

Alt: The gray sleeves and two-tone numbers don't work for me.