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New Dolphins' stadium logo


jonkj

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DolphinStadium.jpg

http://www.profootballtalk.com/rumormill.htm

SCOREBOARD COMPANY LETS CAT OUT OF BAG FOR FINS

POSTED 10:05 p.m. EDT, April 3, 2006

Earlier on Monday night, we reported that the Dolphins will unveil at a Saturday press conference "the creation of a national branding strategy for the stadium and unveil the new stadium logo." We thought it meant that the Fins would be selling the naming rights to Dolpins Stadium.

To the contrary, the Fins are merely changing the name of Dolphins Stadium to . . . Dolphin Stadium.

A reader advises us that the official web site of Daktronics, a South Dakota scoreboard and video display company, describes as one of its recent projects the installation of two large video displays at the venue, with a scheduled completion date of July 2006. In so doing, Daktronics discloses the new name of the stadium, including its new logo.

The broader question, as we see it, is whether the new Dolphin from the stadium logo eventually will replace the team's traditional cartoon-style, helmet-wearing marine mammal on the side of the player helmets.

Given that the team plans to unveil the new name at logo at a presser on Saturday, we have a feeling that owner Wayne Huizenga didn't anticipate that Daktronics would let the cat out of the bag. And we figure that, before too long, the "Recent Projects" link on the left side of the Daktronics site will be tweaked. A little.

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DolphinStadium.jpg

http://www.profootballtalk.com/rumormill.htm

SCOREBOARD COMPANY LETS CAT OUT OF BAG FOR FINS

POSTED 10:05 p.m. EDT, April 3, 2006

Earlier on Monday night, we reported that the Dolphins will unveil at a Saturday press conference "the creation of a national branding strategy for the stadium and unveil the new stadium logo." We thought it meant that the Fins would be selling the naming rights to Dolpins Stadium.

To the contrary, the Fins are merely changing the name of Dolphins Stadium to . . . Dolphin Stadium.

A reader advises us that the official web site of Daktronics, a South Dakota scoreboard and video display company, describes as one of its recent projects the installation of two large video displays at the venue, with a scheduled completion date of July 2006. In so doing, Daktronics discloses the new name of the stadium, including its new logo.

The broader question, as we see it, is whether the new Dolphin from the stadium logo eventually will replace the team's traditional cartoon-style, helmet-wearing marine mammal on the side of the player helmets.

Given that the team plans to unveil the new name at logo at a presser on Saturday, we have a feeling that owner Wayne Huizenga didn't anticipate that Daktronics would let the cat out of the bag. And we figure that, before too long, the "Recent Projects" link on the left side of the Daktronics site will be tweaked. A little.

Yuck...if that ever replaces the current Dolphin logo...

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Probably a sensible change, since when you say it out loud, the end S and beginning S merge together. Is that liaison or elision? I forget. Anyway yeah, nobody was saying "dolphins...stadium" so good call.

♫ oh yeah, board goes on, long after the thrill of postin' is gone ♫

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The Dolphins logo/uniforms will not change anytime in the near future. It was said in a radio interview down here by the guy who's in charge of logo's, uniforms, and whatnot.

However, under his breath he was humming a Scorpions' tune...

:music:Wind of Change :music:

"If things have gone wrong, I'm talking to myself, and you've got a wet towel wrapped around your head."

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The Dolphins logo/uniforms will not change anytime in the near future. It was said in a radio interview down here by the guy who's in charge of logo's, uniforms, and whatnot.

I drive past the Stadium every night coming home from work and from what I can see coming off the turnpike is that the entire scoreboard is a video screen. They have been testing it almost non stop for the past few weeks. I was surprised they finally painted over the Pro Player Stadium logos in the past week.

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They need a national branding strategy for a stadium? Seems to me like a consulting group got the best of the the Dolphins.

1 hour ago, ShutUpLutz! said:

and the drunken doodoobags jumping off the tops of SUV's/vans/RV's onto tables because, oh yeah, they are drunken drug abusing doodoobags

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The logo is not that bad, but remember this was the facility's original name. There were even roadsigns with this name before the death of Joe Robbie before it opened. It ihas gone through so many names that if you are attempting to become a permanent host of the Super Bowl (with an 11 story press/suite box, you might as well have a marketing plan. it is not loke the Marlins will play there for much longer.

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Tell the guy that is in charge of their uniforms to switch up the stupid numbers. You can't even read them with that awful shadow nonsense. And while they're at it GET RID OF THE DARK BLUE!!! The simple aqua, orange and white was fine.

Bring back the Whale!

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Tell the guy that is in charge of their uniforms to switch up the stupid numbers. You can't even read them with that awful shadow nonsense.

Agreed on the shadow. It muddies the design and makes them much harder to read.

If they must have navy, add a second outline. That way the numbers "pop" more, which ought to be the point.

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