Royals Insider Posted November 1, 2006 Share Posted November 1, 2006 The Cedar Rapids Kernels unveiled their new logo Wednesday, marking another step in the progression of one of the Midwest League's longest-running franchises.Now taken for granted, the idea of a team having a unique name and corresponding logo has been increasingly cultivated in the Minor Leagues. The Kernels' evolution is indicative of changes that have swept through the sport in recent years.From 1965 until 1992, Cedar Rapids simply named itself after whatever Major League team it happened to be identified with. But when the Cincinnati Reds terminated their affiliation with the club after the 1992 season, it became clear that a change was in order. The team decided to forge a new identity, and named themselves the Kernels."When we changed our name to the Kernels in 1993, Minor League marketing was in its infancy," said Andrew Pantini, the team's director of Graphics and Technology. "Our logo was a national hit at the time, but in recent years we came to feel like we've been left behind."The now outdated logo, which was set against a red backdrop, featured a baseball emerging from a corn husk. It has been replaced by a far more striking image: an anthropomorphic, bat-shaped, cap-wearing ear of corn."We felt it was time to refresh our image and come up with something more appealing and character driven," Pantini said. "This is a way for us to forge a new identity."The new logo is a departure for the club, who are entering their 14th season as an affiliate of the Los Angeles Angels of Anaheim. In order for the ear of corn to be recognizable, the Kernels had to deviate somewhat from their traditional red, white and blue color scheme."We wanted to keep our team colors, but the ear of corn didn't look right," Pantini said. "It ended up looking like a banana or a tropical plant, so we ended up choosing the color green instead."The end result further establishes the unique identity of the 45-year-old franchise."The Angels have been a great affiliate, but with the old logo we looked like the baby Angels," Pantini said. "Our new logo is very appealing, and it really sets us apart." Link to comment Share on other sites More sharing options...
Moser316 Posted November 1, 2006 Share Posted November 1, 2006 I really like the update, very fitting for a minor league baseball team at that level. I especially like the wordmark, it looks unique and would look great on a jersey. Link to comment Share on other sites More sharing options...
Gothamite Posted November 1, 2006 Share Posted November 1, 2006 I like it.And the full set:Home, Road and BP jerseys:Home cap:Alt cap:I worry that it might be a bit too busy, and I don't like the road wordmark, but there's a lot that I do like about this set.Here's a better look at the cap logos:For reference, the old "Baby Angel" jerseys: The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
slapshot Posted November 1, 2006 Share Posted November 1, 2006 Reminds me of Dan Simon's work. Any confirmation of this, or was it done in-house? Back-to-Back Fatal Forty Champion 2015 & 2016 Link to comment Share on other sites More sharing options...
Sec19Row53 Posted November 1, 2006 Share Posted November 1, 2006 I don't like the alt logo - it loses the "hidden" K. It would work if they were the Iowa Kernels, as it resembles an I.Nice logo package, though. It's where I sit. Link to comment Share on other sites More sharing options...
Gothamite Posted November 1, 2006 Share Posted November 1, 2006 Good point. I do like the hidden K.I don't like the primary logo, though - the sense of the baseball bat gets lost when you cover the logo with the wordmark. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
appleclock Posted November 1, 2006 Share Posted November 1, 2006 I don't like the primary logo, though - the sense of the baseball bat gets lost when you cover the logo with the wordmark. I agree. I didn't get that it was a bat right away... it just looked like a weird corn-dude to me. Maybe it tries to be too many things. Link to comment Share on other sites More sharing options...
Gothamite Posted November 1, 2006 Share Posted November 1, 2006 Yeah, I think if you first see it without the wordmark, it reads as a bat. If you see it with the superimposed wordmark, something gets broken up - the vertical line - and it doesn't look like a bat to me.Yeah, I think if you first see it without the wordmark, it reads as a bat. If you see it with the superimposed wordmark, something gets broken up - the vertical line - and it doesn't look like a bat to me. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
Sec19Row53 Posted November 1, 2006 Share Posted November 1, 2006 Yeah, I think if you first see it without the wordmark, it reads as a bat. If you see it with the superimposed wordmark, something gets broken up - the vertical line - and it doesn't look like a bat to me.Yeah, I think if you first see it without the wordmark, it reads as a bat. If you see it with the superimposed wordmark, something gets broken up - the vertical line - and it doesn't look like a bat to me.The post so nice you made it twice I agree with the sentiment that this is trying to do too much. It's a bat, an ear of corn, a K, a baseball dude. It's where I sit. Link to comment Share on other sites More sharing options...
McCall Posted November 1, 2006 Share Posted November 1, 2006 I love it. Perfect for a Minor League team, yet not TOO outlandish like some do. It's very clever with the bat as the corn. The "Hidden" K actually looks good (Though it goes against my usual philosophy, I do feel it's OK for Minor League teams to use the letter of the Nickname rather than the location. Heck, I work Retail for the Springfield Cardinals and our New Sunday caps for 2007 features a "C", aswear our regular hats feature the S with the Bird on the bat. It's not officially unveiled, so I can't really say more. But the "Letter" of the Nickname still feels wrong for Major League teams, however.) Only thing about the jerseys is how they both say Kernels, but in similar yet slightly but not too different, ways. I'd rather it be the same, different altogether, or say the location. But all in all, I like this. Â Â https://dribbble.com/MakaioCall Link to comment Share on other sites More sharing options...
slapshot Posted November 2, 2006 Share Posted November 2, 2006 ?and I found my answer on the Kernels website:?Prior to 1992, the Cedar Rapids teams tended to adopt the nickname of their affiliate?, said Andrew Pantini, Director of Graphics & Technology. ?When the Cincinnati Reds ended their affiliation in 1992, the team held a ?name the team? contest and Gary Anderson (of Signal Communications) designed the current logo, which was widely praised throughout professional baseball. Dan Simon and Studio Simon were recommended as the company we should choose to help create our new logo and I feel this was a great choice. Dan was very helpful as we negotiated all the hurdles of creating a new identity for the Kernels.? Back-to-Back Fatal Forty Champion 2015 & 2016 Link to comment Share on other sites More sharing options...
oddball Posted November 2, 2006 Share Posted November 2, 2006 I prefer the simple, cleaness of the old logo. Â Â Link to comment Share on other sites More sharing options...
CC97 Posted November 2, 2006 Share Posted November 2, 2006 Fantastic upgrade!There are so many talented designers out there now really helping make Minor League Baseball look great lately --- Chris Creamer Founder/Editor, SportsLogos.Net  "The Mothership" • News • Facebook • X/Twitter • Instagram Link to comment Share on other sites More sharing options...
StoneRaizer Posted November 2, 2006 Share Posted November 2, 2006 Corndude reminds me of the Modesto Nuts. Link to comment Share on other sites More sharing options...
winters in buffalo Posted November 2, 2006 Share Posted November 2, 2006 THAT is a perfect example of why minor league baseball can be a designer's playground! Love it...I must get a hat. Link to comment Share on other sites More sharing options...
no97 Posted November 2, 2006 Share Posted November 2, 2006 Possibly inspired by the old Nebraska Zephyr X-Line logo?Moose Link to comment Share on other sites More sharing options...
iowahoo Posted November 2, 2006 Share Posted November 2, 2006 This new package strikes a design/word choice nerve.The old logo is what a logo should be - a symbol.This knew thing, while I like it and think it is neat looking, is not a logo. It is a cartoon design. It is cool looking and all, but it is not really what I consider a logo.Somebody posted a while back that the mark of solid, time-tested, logo is one that can be easily reproduced in the margin of notebook paper in study hall or a board meeting. Link to comment Share on other sites More sharing options...
slapshot Posted November 2, 2006 Share Posted November 2, 2006 Corndude reminds me of the Modesto Nuts.Not surprised. Modesto was also designed by Studio Simon. Back-to-Back Fatal Forty Champion 2015 & 2016 Link to comment Share on other sites More sharing options...
Brendan Posted November 2, 2006 Share Posted November 2, 2006 for the most part i like this package, but there are a few things i dont like 1. the cap logo, the k isn't very noticable and makes the hat look horrible2. the wordmarks. the home has the hidden k which i have already stated i dont like, while the away wordmark has the name of the city under the team name. something i reall dont like. 3. I also dont like how there is very little red in the jerseys.still an upgrade though Link to comment Share on other sites More sharing options...
Lee. Posted November 2, 2006 Share Posted November 2, 2006 for the most part i like this package, but there are a few things i dont like 1. the cap logo, the k isn't very noticable and makes the hat look horrible2. the wordmarks. the home has the hidden k which i have already stated i dont like, while the away wordmark has the name of the city under the team name. something i reall dont like. 3. I also dont like how there is very little red in the jerseys.still an upgrade thoughYou hate 90% of it, yet it's an upgrade. Wow.For the record, the K is minor league genius. I want a hat, but I need a jersey. Welcome to DrunjFlix Link to comment Share on other sites More sharing options...
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