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My (Personal) Football League Redesign


CJworks

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Thanks for the comments, guys.

@mbannon: I figured someone would say this. I thought about incorperating some blak in the uniforms but ultimately decided against it just because the red looked so clean paired with the white. I may try a second version with the black.

@BengalErnst: Thanks, and welcome to the boards!

@jaha: Yeah, I didn't really know where to go as far as the secondary goes so I did create a mascot logo. I guess it works to have only a primary for a classic team.

@mkg: It wasn't my intention, but it is similar.

@DeFrank: Well, going completely modern with a classic team just didn't really seem logical. The secondary, like I said, works more as a mascot logo.

@northdakota: The primary logo, wordmark, and numbers are all essentially the same athletic block font.

Thanks for the comments guys, it looks like I'm going to rework the uniforms.

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@mkg: It wasn't my intention, but it is similar.

I was saying Wisconsin in a positive light :)

No negativity at all in my initial comment as it's a very good/clean look.

If it were up to me I wouldn't change anything, every league needs the 2-3 simple looking teams to create a balance.

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I don't think this is working right now. The most noticeable and jarring problem is the one that's already been alluded to by other comments: There's a complete disconnect between the stylized, modern, uber-black-heavy logos and the plain, classic, no-black-anywhere-but-on-the-logos uniforms. The two realms of the identity look like they belong to two separate teams, and one of them needs to be adjusted to match the other; or--even better--they both need to be reworked to find some middle ground stylistically while still creating a unified identity.

Other than that, the main issues are quirks with some of the logos. First, I see that the cut-in notches on the primary logo are all rotating counterclockwise, but it throws the perspective off a little bit. It would be much less confusing simply to find where the notches belong on one side and repeat them across a vertical axis to the other.

Secondly, the type used in the wordmark needs to be tweaked. 1)There are lots of variations in stroke width (look how thick the diagonal stroke on the N is!) that's causing vibration. 2)The serifs don't necessarily have to be the same everywhere, but they if they are going to differ, extreme care should be taken to ensure that they "look" correct (i.e. the inner angle of the S's ascender and descender looks incredibly out of place since it's not repeated elsewhere and is close-to-but-not-quite matching the other diagonal strokes on the letterform; and the inner curves used on some of the characters probably need to be shrunk because right now they are making those characters extremely heavy visually at those points). 3)The R's middle horizontal stroke should probably match the height of the E. Traditionally (not always), only the capital A has that lower horizontal because the bottom-heavy nature of the character requires it. When the R's horizontal is that low, it looks far too top-heavy, as if it is going to fall over or collapse. I see that it creates a hidden axis with the two letters beside it, but it still looks out of place and should match the E and smaller S.

HURRICANES | PANTHERS | WHITE SOX | WOLFPACK

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CJ, I'm a fan of your work. Your logos top notch, creative and well executed. I have my own basketball league and I know how challenging it is to keep coming up with new and creative ideas, names and logo. I think that Austin's identity is great, except the name. I used to have a team called the Texas Lonestars based in Austin. I wish someone had told me this, but the word "lone" cannot be pluralized. Linguistically it does not make sense, "lone" implies one, but" stars" implies more than one star, if there is more than one star than the stars cannot be "lone". This was all made clear to me in the 1994 movie "Airheads". Maybe this doesn't bother you, but it bothered me. It's a fitting name for a team in Austin/Texas, but it doesn't make sense. I denied it for a long time, and I ultimately changed the name of the team. I am not trying to talk down to you or put down your work, it s your team and league and you can do whatever you want. Thanks for sharing your work and keep it up.

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The logos look great, but (as mentioned before) I feel like the uniform should have at least some black on them. The helmet logo is primarily black, so the lack of black on the rest of the uniforms make it look unbalanced.

Maybe adding a black stripe on the pants and/or a black outline on the numbers would help.


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Texas is called The Lone Star State because of the star on the 1836 flag of the Republic of Texas. Also, according to the Texas Flag Code, the single (lone) star represents ALL of Texas and stands for our unity as one for God, State, and Country. The "lone star" is, in fact, an older symbol predating the flag which was used to symbolize Texans' solidarity in declaring independence from Mexico.

Then again, there used to be an indoor football team in Lubbock called the "Lone Stars".

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I like the Lonestars logo, but I agree with whoever said Lonestars can't be plural......

I love the name Lonestars. Sometimes we overthink things on this board. I hear the name 'lone star', I immediately think of Texas, so why wouldnt it be an appropriate name? The fact that it impossible to pluralize anything "lone", makes it even better in its own quarky way.

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The updated Lonestars are in the original post; I've had them done for awhile, just never got around to posting them.

-Added more black into the uniform.

-Used Ohio State-esque striping.

-Fixed the wordmark issues.

#22 New York Emperors

Up Next: #23 San Antonio Desperados

new_york_emperors-1.png

The other half of the Battle of New York rivalry, the newly renamed "Emperors" team has always featured a purple and athletic gold color scheme. They started their first season as the New York Barbarians but were then renamed the Pioneers shortly after in '06. Due to the lack of success and a solid identity, the New York franchise rebranded and took ahold a new nickname )which I believe was suggested by JH42XCC or edge1 at some point).

The whole idea for this package was to create a solid "statue-of-liberty-inspired" identity. My initial response was to keep the purple and gold regardless, since it was unique to the league and its early roots. I knew the primary was going to be a statue of liberty image, but I didn't know what I wanted to do with the rest of the set until a good three weeks ago, when I added a flaming torch alternate and went with a consistant uniform set.

The wordmark was inspired by the logo that was associated with the Notre Dame-Michigan uniform unveilings a while back. The number font was purely custom on the other hand, using my own sketches and ideas. The uniforms are pretty simple, just because I didn't think a historic team needed to be flashy and modern.

Home

emperors_home-1.png

Away

emperors_away-1.png

That's all I've got for this one, I would love to hear some feedback, thanks.

*UPDATED 7/23/11*

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That is a great logo but it does not really seem to fit the name. I really like the classic styling of the uniforms.

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"Political tags - such as royalist, communist, democrat, populist, fascist, liberal, conservative, and so forth - are never basic criteria. The human race divides politically into those who want people to be controlled and those who have no such desire."

- Robert A. Heinlein

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I dig it. Nice that it isn't red, white, or blue... Which is almost stereotypical NY at this point. It's different, but I like it a lot. Though I do agree with the poster above, Emperors doesn't fit quite right. Maybe the Empire?

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Thanks for the props on the NY Emperors. Not sure I contributed that, but if you say I did, thanks. The set looks pretty good & I like the gold/purple scheme. Works well for me. However, instead of the triple stripe on the pants, why not try a single stripe up from the bottom which melds into the torch handle and then the flame, with about 1-2 inches space between the flame and belt.

spacer.png  5-time Defending NL East Champions spacer.png 

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Love the update for the Lonestars.

And the logos and uniforms for the New York Emperors look fantastic. However, the logos don't seem to fit the name Emperors very well (Ironically, it was me who had suggested the name Emperors for this team!). Maybe "New York Empire" (another one of the suggested names for this team) or "New York Imperials" (another obvious reference to the state of New York's nickname, the Empire State, although it sounds pretty "Star Wars-ish") would fit the logo much better.

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I like the name and the logo. Using the name "Empire" doesnt sound like a football name at all. Since emperors run an empire, I dont see how "empire" would be any more approporate since they are related to the exact same idea. I like this identity, but the spikes within the wordmark seem unecessary.

Also, to make it completey symmetrical, you could add the 7th spike to the crown on our left side (lady liberyy's right) by sneaking it in behind the arm or at least extend the yellow outline.

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Love the classic stylings of the Emperors uni's, and the graphics are impressive, although the face looks a little odd as the eyebrows dont appear level.

But my biggest issue with the identity is the mixed metaphor. You have the statue of Liberty representing Emperors. It's not called Empirical rule for nothing. Nearly all empires were ruled over by a monarch or worse a dictator which lies totally in the face of lady liberty. I know she was chosen because the team comes from NY but still I dont think the two work well together and perhaps a rethink on the name might be in order.

9erssteve

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