If you want to call huckster, Brandiose is like the guy who started Cave of The Winds in Colorado. The caves themselves are nifty but this guy brought in embellished guided tours, opera singers and even a mummified body. It's a lot of flashy hokum that brings in a lot of business. Is the place good enough on it's own? No doubt. Does it make way more money by embracing silliness. absolutely. I mean, the gift shop actually sells ManBearPig shirts!