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  1. One thing I just realized, Tony La Russa is going to look hilarious wearing these.
    30 likes
  2. Hello again, CCSLC! The inspiration for this series comes courtesy of the semi-recent rebranding of the Los Angeles Rams, which I didn't love. However, there was an element of it that I really enjoyed and that was how unique and innovative it tried to be. And although I still hate the centerpiece, I liked that the redesign introduced new ideas and didn't just retread the generic "sporty" design aesthetic. That's the purpose of this series, take teams, no matter how traditional, and rebrand them, well, radically. These aren't serious proposals, just some (hopefully) interesting ideas of how teams could look. Selection of the team is determined by drawing a random name from a hat from the 93 existing NFL, NHL, & MLB teams. Why no NBA? Because I feel the City Jersey Program and each team having like 19 uniforms has bankrupt that league of any more truly interesting/groudbreaking ideas. And it's my series, so. The first random draw produced: Let me know any thoughts/critiques you've got, thanks as always!
    26 likes
  3. The problem with the Avs elimination of black is that the shades of blue and red have very similar levels of brightness; there's almost no contrast between the two. To illustrate this, I'll use these desaturated photos. When you had black in the color scheme, the white and silver were the light-tones, the red and blue acted as mid-tones, and the black acted as your dark tones. While unconventional, black equipment balanced the uniforms out because there's almost no dark tones on the sweater outside of the hockey pucks in the logos. Once you remove black from the color scheme, the entire uniform is solely midtones and highlights. Other teams pull off "no dark colors" looks well enough, so that isn't entirely the problem, but because there's almost zero contrast between the brightness levels of the blue and the red, there's something jarring and a bit off about it. I'll be honest that the black equipment never bothered me and I much prefer it to the current blue equipment, but if the team was going to eliminate black, the better course of action would have been meeting in the middle of the black and current blue by using the navy the team had been using as an alternate... The contrast is much easier on the eyes here in my opinion, others might disagree. Personally, I'd hate to lose the Avs current shade of blue for another generic navy team, but I do think it's a better solution to accomplish what the Avs were attempting to do.
    24 likes
  4. Hip Hop does not equal gang violence. Period. Full stop. End of story. The 1990 Sox cap connecting with hip hop specifically and Black and Latino communities generally is its own thing. The black and white Gothic S-o-x has been adopted by South Siders as part of their identity for more than 30 years and that's not including the black/red, red/white, and blue/white versions of that same logo going back to 1949. As for the reverse pinstripes, the single most common comparison I've seen on social media so far is the Chicago American Giants who played in the same ballpark on 35th Street.
    24 likes
  5. Now that there's a new skin and new features, can we finally get a thumbs-down icon so I can simply click that rather than having to post how much I disagree with this post? I don't think all color-on-color looks would be acceptable, but black on black - and with pinstripes no less - is very reminiscent of the classic men's suit and is certainly formal enough to look acceptable on a major-league field.
    22 likes
  6. Finally a good uniform matchup this Playoffs... Seems like every other game is White v Black or at least one of the teams in white or black.
    21 likes
  7. The Knicks have entered the chat.
    20 likes
  8. This is exactly what they should've done and they killed it. The right name, a great logo, and an awesome new helmet. This is everything the Rams rebrand wasn't: an easy layup executed to near perfection.
    20 likes
  9. What’s your definition of “worked” because to me it did not
    20 likes
  10. There's something very clever about a star with mountain peaks as its points. There's something very clever about a star with a negative-space mountain range defining its bottom angle. There's something very stupid about putting both on the same cap.
    19 likes
  11. I already love the new Revs branding and I know I will die bunkered on this hill.
    19 likes
  12. We should never accept fashion advice from a man who wears that belt.
    18 likes
  13. "Brand Synergy" between major and minor league affiliates can :censored: right off. That's two teams this year alone that had their unique and fun branding ripped away (the other being the AHL's Bridgeport Sound Tigers becoming the Bridgeport Islanders) so they could share a name. Celtics doesn't make an ounce of sense for a team in Maine, a state in which Irish heritage and culture isn't exactly a big deal like in Boston. Red Claws acted both as a reference to the Celtics (Red Auerbach) and a strong tie-in to the local community,
    18 likes
  14. What's that have to do with anything?
    17 likes
  15. You have turned a crest you don’t like into an assumption that the designer isn’t qualified. Frankly that’s quite ignorant of the process and demeaning to her skill set. A ton of great designers produce subpar logos without being mentioned by name and having their qualifications questioned. It makes me wonder why you have chosen this particular designer. It is clear that the designer is more effective at designing a soccer logo than you have been at putting together a cogent argument against her. With that said I wildly disagree with most of what you have said. It’s not a perfect logo (I don’t like how the bottom left slash plays with the serif and would prefer either a better shape on the white background or none at all) but it’s a massive improvement and pretty easily moves into the top half of MLS logos from dead last.
    16 likes
  16. There's your answer Fish Bulb. Happy that the EE is sticking around and that it's flat with no bevels or extraneous outlines.
    16 likes
  17. For the love of all that is holy, don't make this into a WFT thread.
    16 likes
  18. I really like the "gothic" numbers style on these. I would go as far as to say I wouldn't mind seeing them use it full time, if only to have one less team using the standard block style.
    16 likes
  19. Snap > Crackle > Pop
    16 likes
  20. You folks are really sleeping on the color balance used by the Portland Sea Dogs. The teal bill is very needed when using a black crown.
    16 likes
  21. That is the kind of color planning the Marlins should’ve used in their redesign. It’s vibrant and happy, not an overly-dour black and barely-visible color mess.
    16 likes
  22. Considering San Francisco got the baseball team over 60 years ago, there's a lot of casual sports fans who don't even realize they used to play in New York. Bringing up "New York Football Giants" enlightens a new generation on a fun piece of trivia. Football Team being the official name doesn't make it any less ridiculous to hear & see in comparison to the rest of the league. Take something like this as an example:
    15 likes
  23. 15 likes
  24. The owners don't want to give up a revenue stream? Theres a shocker.... Have I gotten used to helmet ads? Yes. Do I like them? Hell no. Will this alter my viewing of the NHL product? nope.
    15 likes
  25. Wait, what? Sand jerseys and hats with white pants? It’s gonna look like they used their jerseys to mop up a bottle of spilled Dr. Pepper.
    15 likes
  26. My guess (Ok...hope) would be the 1936 uni... Different green and a world championship uniform. Love the shoulders, and that shade of green blows their current dark and dull green away...
    15 likes
  27. A black uniform with pinstripes is "tryhard" and "clownish" now? Or is it just the font and the "Southside" on the front that makes it "clownish"? Frankly, the Red Sox' yellow and powder abomination is way clownier and tryhardy than the White Sox' black uniform. At least black is a team color.
    15 likes
  28. Anyone who thinks the EE is better than the elk horn is objectively wrong and I will brook no rebuttal. However, I will hear any arguments regarding the sale of ears of corn at their games, so long as they market it as El Korn.
    15 likes
  29. Nine times out of ten, if the wording on a commercial product seems off, I’d guess it was a trademark issue. Not my work. You’re just way off target if you think the designers and marketers creating this stuff have motives beyond creating something that’ll melt the internet and making sure all the units get sold before they hit the shelves. It’s almost like each team is run by different people with different aesthetic preferences and corporate branding philosophies...
    15 likes
  30. Yeah, all that or... “What can we do that’s different with black and white? I dunno. Maybe we could try making a full wordmark out of the monogram they’ve used for decades? Could be a bit much, but there aren’t too many teams using blackletter in sports. It might set us apart. Worth a shot. Let’s see how it looks.” But nah, you’re right. It’s definitely more likely to be a network of leaders across all the production channels in multiple organizations colluding in the creation of a carefully-planned corporate racism plot to sell a few thousand shirts.
    15 likes
  31. I don't think that any team's pullover looked better than the button-down it replaced or that succeeded it.
    15 likes
  32. 14 likes
  33. New Chicago Fire Crest:
    14 likes
  34. If it is black, 100% guarantee it’ll be called something stupid like “LA Lights SoCal Nights”
    14 likes
  35. @Ridleylash My post was specifically about the conflict of the Avs colors and not establishing a rule™ that you had to have all three tones to have a good uniform (in fact, I noted the opposite). I really like both the uniforms you shared, but those two color schemes have a few different dynamics going on. First, here's the HSB scale that I'm using (in case you're unfamiliar with it): Arizona's purple might not contrast with black on the brightness scale, but it certainly does on the saturation scale (the purple being heavily saturated and the black, not at all). The Rangers are a closer comparison, but the rich saturation of the royal blue and bright red helps push the two shades further away from one another. With Colorado, both red and blue shades are a "closer" distance from another because neither shade is close to fully saturated (I'm using Pantone values via TruColor here): (black line is Colorado, white line is New York) Perhaps the closest comparison I could make for Avs would be Minnesota, but that's another franchise that has struggled to balance their dark green and red colors over the course of their history. However I will say that the area where both the Rangers and Wild pass the Avalanche is that both teams use the less-bright color in their palette for the helmets (Colorado's burgundy is about 15% darker than the blue). If New York or Minnesota used red helmets, I think most people would agree that would look really off.
    14 likes
  36. I'm still having trouble accepting that other people who aren't Bills fans see them as a good team.
    14 likes
  37. If they want to preserve history, they should bring back the Spiders.
    14 likes
  38. Nicely done. Geez, WFT, how hard is it? Pick a name and move on, jackasses.
    14 likes
  39. Out F’ing Standing. I love that “70’s NHL style” logo, and pretty much everything about this. I have no attachment to the previous name so I don’t know how well it’ll be received locally, but I love what they did here. It looks like they’ve been the Elks for decades - not just since 2021.
    14 likes
  40. I mean is it wrong to say that certain designs are meant to appeal to certain demos? The Marlins flat out said "hey this is for all the Cuban baseball fans in town" with theirs. Whether or not demographic-specific identities are your thing will vary from person to person, but I don't think "the White Sox were aiming for something that appeals to black culture" is in and of itself controversial or offensive. Both this and the Clippers' "Compton" alternates are going for the same sort of thing. The difference being that at least the White Sox's take feels more authentic. They've always been the team of Chicago's South Side, they've always had a legitimate fanbase there, and their primary hat really did break into hip-hop culture in an organic way. So whatever else you can say about this look, it does feel more authentic than the Clippers' attempt. The one major mark against these is going with "Southside" instead of "South Side." I'm not from Chicago but every source I can find calls it "South Side," so that's what the jerseys should have gone with.
    14 likes
  41. I just want to say that the idea of a giant football player in New York City makes for a great logo. This wouldn't be a good primary logo today as is, but it could definitely be simplified and made into a modern classic.
    14 likes
  42. Gangs have adopted the White Sox imagery. Adding a look that is very much within their own brand language doesn’t mean they’re adding gang imagery, that’s what the Clippers did.
    14 likes
  43. As long as we're discussing green (that IS what we're discussing, right? ), I still have yet to see a team do it better than the Saskatchewan Rough Riders--from a color shade perspective, anyway: If you're gonna go green, that's how you go green...go all the way green, not just some of the way. Get the shade right and you won't need an ounce of black (or gray or silver or "anthracite") to add to the mix--just let that lovely shade of green shine all on its own. That's what the Jets should have done, I say...go ALL the way green. (Plus they're literally the only major NY team that doesn't use some form of red, blue or orange--or black, if you want to include the Nets--so just for that fact alone they stand out.)
    14 likes
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