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  1. Yep, the gradient numbers could’ve been done pretty tastefully by just going with something like this:
    22 likes
  2. Both of those (IMO) have a strong LA/SoCal vibe too...wish they went with them.
    14 likes
  3. It worked perfectly fine with the modern cut. I don't remember anyone complaining about this:
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  4. Thank you for pointing this out! It drives me nuts that the white helmet horns were absolutely pointless and no one would have cared if they had just stuck with the gold horns for a couple of years. I also just realized that it's been a full 20 years since we last saw the Rams wear the greatest road uniform they've ever had and should have never changed. They were iconic. I look forward to the Rams (hopefully) bringing these back in five years when they're forced to admit their mistake like the Bucs and Browns did.
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  5. Much like with the Falcons, they didn't stop at one new feature that stands out - they tried to cram like 5 new things in there, and it's all just too much. Do the plastic/gradient numbers this release, and then add the patches in the .1, tweak the horns for the .2, etc. Like the Falcons, they left themselves no room to evolve without hitting the delete key and starting over. It's like software. 80% of the features are used 20% of the time, and 20% are used 80%. Waterfall development resulted in long lead times and delivered everything all at once, without any time for people to actually use it and see what they liked and whate else they needed. Often times, you had to just write a whole new piece of software to replace what you just spent years building. With agile development, you do incremental releases, get the feedback, then adjust what you did, or add a new feature in the next release. NFL teams need to be more agile, and end their waterfall processes.
    10 likes
  6. In my opinion, this is the branding direction that would best serve the Los Angeles Clippers. Bring back the alphanumeric font and overall design from their early LA uniforms. For a color scheme, return to the Sky Blue and Orange from their days in San Diego (in fact, celebrate the franchise's entire history by using the particular shade of Orange from their time in Buffalo), and - as an accent color - the shade of Blue from their first three seasons in Los Angeles. Then, as far as a logo is concerned, lean into nautical imagery. If they're going to hang onto the Clippers name, they shouldn't be afraid to own nautical iconography in their logo. From their proposed new arena in Inglewood, the Clippers will be just six miles from the Pacific Ocean.
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  7. I'm sorry, but this - in my opinion - is absolutely awful. For starters, if the name of your NBA franchise is the Clippers, and you're going to include an image beyond simply a word mark and/or a basketball in the team logo, ideally said symbol should somehow invoke the idea of a swift, 19th-century sailing vessel. It could be a depiction of such a ship in its entirety. It could be said craft's sails. It could be the vessel's wheel or its anchor. It could be the ship's bowsprit and figurehead. That said, give me a visual reference to the team's namesake mode of transportation. This? Aside from the word mark, this is a logo for the Los Angeles Breakers, the Los Angeles Surf, the Los Angeles Surge, the Los Angeles Tide, or the Los Angeles Waves. I understand that a clipper ship is useless without a body of water to sail it on, but said body of water doesn't communicate the idea of the ship. If I owned the Memphis Grizzlies, Milwaukee Bucks, or Minnesota Timberwolves, I wouldn't think that a logo comprised of the team name, a basketball, and a fir tree was enough to visually communicate the franchise's identity in an effective manner. Now, if - as he is quoted as saying - Tom O'Grady "felt the nautical theme the San Diego Clippers (used) after moving from Buffalo really was less appropriate in LA" and that "the surf and beach culture along Pacific Coast Hwy 1 inspired [his design team] to use a wave" as the central image of a rebrand for Donald Sterling's NBA franchise, that's certainly a legitimate creative impulse. However, at the point where he decided that a nautical theme was less appropriate than a surf and beach culture motif, the Clippers name should have been been off the table as part of said rebranding. Why? A nautical theme and a surf/beach culture theme are not one and the same. A nautical theme is - by definition - tied to ships, navigation, and sailors. If Mr. Sterling didn't want to jettison a team name inspired by a type of 19th-century sailing vessel, it was then up to O'Grady to either wrap his head around utilizing a nautical theme, or commit to designing an identity package of a more generic nature - i.e. the equivalent of such NBA brands as those currently utilized by the Brooklyn Nets, Detroit Pistons, Indiana Pacers, Los Angeles Lakers, New York Knicks, and - oddly enough - Los Angeles Clippers. As for the depiction of the wave in this logo, it looks like something that a student in an elementary school art class would trot out. A wave - that kind of, sort of has hands - is either making or receiving a bounce pass. One wonders, how ever did the designer resist the urge to further anthropomorphize said wave? After all, give it a face - complete with a sly grin and a pair of Ray-Ban Wayfarer sunglasses - and you'd have your mascot... "Clip Riptide"! Finally, there's the color scheme. Frankly, as someone with homes in the California coastal communities of Santa Monica and Coronado, I can honestly say that this palette fails to capture any feel of "the surf and beach culture along Pacific Coast Highway" that I'm at all familiar with. The orange? It certainly could, depending upon the other hues with which it was combined. The black and silver? Not unless a member of the Los Angeles Kings was making a promotional appearance someplace in the South Bay. The sea foam green? A little bit of said hue goes a long way... and you have to be careful of what other colors you combine it with. In combination with the black, it becomes darkened to the point where it takes on a bilious look. That's hardly what you're trying to evoke in an identity package with ties to the ocean. Overall, it is far too drab a palette to effectively communicate the Pacific Coast Highway surf and beach scene. These are the colors that I'd equate with the Southern California Coast...
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  8. This confirms to me personally that had they truly unified thier look across the board like this, they’d have come out with a good set. Not amazing, but still plenty good. It’s beyond frustrating that this isn’t the final product when it absolutely could’ve been. Even the Fearsome Foursome inspired alternate is, in all honesty, really darn good. *long, drawn out sigh*
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  9. 7 likes
  10. These would've been nice. Not perfect, you never really would be smack-dab perfect with gradients involved, but this is a hell of a lot better-looking then the gradient numbers we actually got. Why do the numbers need a goddamned horn motif in them? We get it, you're the Rams. You have the helmet horns already, you don't need to slap horns everywhere you can just because.
    7 likes
  11. For those not wanting to use "bone", just use the Pantone designation of Warm Gray....
    7 likes
  12. As much as I hate to say it, it does look better
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  13. I blame this on the Rams, Nike doesn’t even do elements like what’s on these uniforms in college anymore. They have since gone minimal mean while the Rams tried shoving every idea they could think of into this and failed miserably. All they had to do was change the color of the helmet to the new color, and update the throwbacks with a new font at the most.
    7 likes
  14. You asked for it, so it's back! Events The order of the ten events has been determined by a random draw. Events will run for one full week with two events running each week. Events will start on Mondays and Fridays, and will finish the following Mondays and Fridays. The first event will be posted on Monday, May 18th. Here is the full calendar: Rules Specific criteria will vary by event, but there is an overlying set of rules for the LOGOLYMPIAD: Any registered board member may enter; Participants are limited to ONE entry per event. You may enter as many or as few events as you like; All entries must be your own original work, unless specified. For example, you may use existing logos and images if it is part of the event’s criteria. You may not use anyone else’s work for any part of your entry; You may use any template you like, unless a template is provided in the event’s criteria; I will serve as the contest’s referee, and will answer any questions about rules and event criteria. Questions must be asked within the event thread, and will be answered within the same event thread. I will NOT respond to any questions about an event in a PM, instant message or personal email, so don’t contact me directly. Any contact via PM, instant message or personal email will be answered in the event’s thread for full disclosure; I will be the judge to any dispute. Anyone caught cheating or otherwise compromising the integrity of the LOGOLYMPIAD will be disqualified, stripped of awards and/or banished from future participation. Submitting your entries Failure to follow the guidelines could result in your entry being inadvertently (or intentionally) excluded from judging. Entries must be emailed to logolympiad (at) gmail (dot) com prior to the set deadline. Subject line should be the event number (Ex: Event 1). Once you submit your entry, it is considered final. Entries must be submitted as .jpg, .gif, or .png formats. The file name format of the submission is: event#_yourusername.extension (Ex: event1_pollux.png). The file must be attached to your email. All final entries must be 1200x800 pixels with at least 100 pixels of white space at the bottom of the image. This means that your presentation has to fit in an 1200x700 pixels window (1200 pixels wide by 700 pixels high). I will NOT resize entries that are not properly done, so make sure it’s right. The background of the entries should be solid white, unless otherwise specified. You must not use gradients, shadows, patterns, lines, etc. on your background. Do not add any text, like labels, or images to your submission, unless otherwise specified. Do not add the team name, location, entry number, event type, etc. Do not include your name or any other personal identifiers on your submission. Also, do not watermark your work. I will add a watermark to each entry before they get posted for judging. I will also provide each entry with a number. You are expected to keep the identity of your entry anonymous until the end of the event. If you think you know the identity of another designer, keep it to yourself. Anyone who exposes their identity or the identity of anyone else will be DQ’d. You should receive an automatic reply once you submit your entry. If you don’t receive one, please PM me directly. If I see an issue with the format of your submission, I will contact you giving you a chance to resubmit. I will NOT, however, comment on the content of the submission. Judging/Awards The voting will be open to public voting once the event is officially over. Once the finalists have been posted in the event thread, voting will be open for 3 days. Judging is open to all board members registered before May 1st, 2020. This is to ensure no one is voting for themselves under an alternate login. Members may vote once per event and may not vote for their own entry (I’ll know if you did, and will not count your vote). You may not disclose the identity of any of the designers of the entries until voting closes. Voting will be via the 3-2-1- points method. Voters will be asked to post their choice for a gold, silver, and bronze winner. Gold votes are worth 3 points, Silver worth 2, and Bronze worth 1. Points standings After each event, the top 15 participants for a given event will receive points based on their position in the standings of that event. The participants will receive points from the following scale: 20-18-16-14-12-10-9-8-7-6-5-4-3-2-1 depending on their position, with the gold medalist receiving 20 points, and the fifteenth participant receiving 1 point. The points will be accumulated through the contest. At the conclusion of the contest, champion icons for the points standings will be awarded to the top three participants. What’s at stake Medal icons will be awarded at the conclusion of voting to the top points-earners, based on the above scoring system. Results will be posted in the event thread. In the event of a tie, multiple medals will be awarded, at the expense of lesser-value medals. If there are two gold winners, no silver will be awarded; if there are two silvers, there will be no bronze. If there are more than 3 entries for an event, three medals will be awarded. If there are three entries, only gold and silver medals will be awarded. If there are only two entries, only a gold medal will be awarded for the event. Champion icons will be presented to the top overall winners at the end of the LOGOLYMPIAD and will be determined by total points from weighted medal values – 3 points for each gold, 2 for each silver, and 1 for each bronze. Winners can download the posted medal icons for use in their signatures and on their own websites. Please do not link to the images. A complete list of event-by-event medal winners and overall standings will be posted in this thread and updated at the close of each event. The party starts on Monday, May 18th. And with that, I hereby declare these games… OPEN! Event 1 - Sporting Event: Thread // Voting // Full Album Bronze - charliehustle (Entry 5) Silver - Josef_Bretones (Entry 4) Gold - jmoe12 (Entry 8) Event 2 - Alternate Uniform: Thread // Voting // Full Album Bronze - jmoe12 (Entry 12) Silver - NoE38_Concepts (Entry 4) Gold - officeglenn (Entry 10) Event 3 - Crossover: Thread // Voting // Full Album Bronze - GriffinM6 (Entry 5) Silver - jmoe12 (Entry 11) Gold - HRC4 (Entry 9) Event 4 - Alternate Logo: Thread // Voting // Full Album Bronze - Bruins (Entry 12) Silver - vtgco (Entry 13) Gold - Josef_Bretones (Entry 4) Event 5 - Anniversary Patch: Thread // Voting // Full Album Bronze - Bruins (Entry 12), -kj (Entry 13), Josef_Bretones (Entry 2) Silver - charliehustle (Entry 9) Gold - scottyeagle (Entry 7) Event 6 - Wordmark: Thread // Voting // Full Album Bronze - scottyeagle (Entry 5) Silver - packerfan21396 (Entry 7) Gold - Josef_Bretones (Entry 3) Event 7 - Company Logo: Thread // Voting // Full Album Bronze - Jake3roo (Entry 10) Silver - scottyeagle (Entry 6) Gold - Bruins (Entry 9) Event 8 - Fantasy Team: Thread // Voting // Full Album Bronze - scottyeagle (Entry 6) Silver - Josef_Bretones (Entry 3) Gold - Jake3roo (Entry 9) Event 9 - Time Warp: Thread // Voting // Full Album Bronze - scottyeagle (Entry 8) Silver - charliehustle (Entry 5) Gold - Josef_Bretones (Entry 2) Event 10 - League Logo: Thread // Voting // Full Album Bronze - charliehustle (Entry 6) Silver - -kj (Entry 1) Gold - Josef_Bretones (Entry 2)
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  15. When it comes to the palette, the devil is in the details. As I pointed out in my critique, the sea foam green is best used sparingly. Too much of it and you're suddenly transported from the beaches along the Pacific Coast Highway to a hospital ward. As for black, if you're truly looking to evoke a beach vibe, I'm of the mind that it's best avoided entirely. If you need a darker color for contrast, better to go with a deep blue. I stand by the rest of my commentary. The logo's a hackneyed mess overall, with the rendering of the central wave image being particularly juvenile in its execution. Further, it doesn't tie-in to the team name in any meaningful way. Frankly, besting the proposed New Jersey Swamp Dragons mark isn't exactly an achievement worth crowing about. To be honest, neither is finishing on par with the Pistons, Rockets, or Raptors identities that you cited... which is, at best, what this mark accomplishes. As for my being "really mad at Tom O'Grady", I don't harbor any anger towards him. I simply critiqued a logo that he and his design team created. No more, no less.
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  16. That gradient would work well with their chosen numbers too, which aren't that bad.
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  17. That’s the most annoying part. Gradient numbers aside, they successfully made a modern version of the home royal/yellow uniform. Boggles my mind they didn’t make a Bone road version modeled after this and put them over the new yellow pants. It was right there. The tweet below nails it. He fixed the numbers, but everything else is the modern look and it’s beautiful. Model 1 and 3 should be the Rams we see today. Sigh.
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  18. Those are awful and no where near as good as the San Diego era uniforms. Are you ppl high or are you drunk?
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  19. The issue isn't the stripes, it's the double outlined numerals that clutter what could be a nice, clean look.
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  20. At least the Brewers look respectable and are by most counts an improvement on their previous set. The Rams, really are not.
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  21. Heck, I used a modified version of the waves on that logo for a concept for the ‘90s Florida/Tampa Bay Whitecaps. It’s very “of its time.”
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  22. If teams insist on doing gradients, can they at least realize the only way to do it tastefully is to gradient between shades, not different colors. these are the perfect way to do gradient numbers. I love the yellow on blue
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  23. Really surprised (or maybe just disappointed) by how well received the new helmet horns are. In my mind it is the most egregious mistake with the new uniforms, other than the nametags
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  24. I don't think this set can ever look good with the split horn. That's by far the worst part about this set. Honestly I can't name one good thing about this set. The blue is almost too bright, it should be less saturated, especially on the helmet, the bone is god awful, the font is awful, the patches are awful, the lack of continuity between the home and away is awful, the striping mishaps are awful. This is worse than the Falcons, this is Browns level bad. What they honestly should have done is taken the last of the St. Louis era, made some tweaks and swapped the navy and gold for dark royal and yellow. The greatest show on turf era wouldn't work with the modern cut well enough, the later St. Louis era was a tremendous update to the shoulder horns.
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  25. I wonder if the Rams had gone whole hog on the gradient if that improves the look. It certainly makes the 3D effect of the horns easier to pick out.
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  26. Yeah, I agree. That seems to be where things are going for the foreseeable future... Atlanta, New England, and these. We've had a bunch of people chiming in with all three of these designs to say they aren't so bad as long as they avoid the monochrome. Well, they won't. I expect the Rams will be all blue for most of their home games (unless they wear the possibly even worse all gray), the Falcons all black, and the Patriots don't even have a non monochrome option.
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  27. The Sixers ran into the same problem with their parchment colored city jerseys. They first wore them with white accessories but it just didn't work and they've worn blue accessories ever since.
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  28. They are, though. The Kachina jerseys are "simple" in that they're focused. They had a simple concept; the sport of hockey meets Arizona design, and they then executed that concept with few unconventional design elements that were well thought-out. Hence, simple. It's not overly-thought out, not justified with endless fluff about "looking like the deserts of Phoenix". The amount of unconventional design elements is pretty low; it's mostly the small changes to the shape of their hem and cuff striping. Otherwise, they're pretty damned tame aesthetically. They're still pretty common at games and they've become fandom darlings, so much so that I wouldn't be surprised if the team rebrands to them at some point; and that's because they're lasting and they leave a strong impression; so much so that they've exited the sphere of hockey; Here's a rapper (Joey Bada$$, who's from Brooklyn and thus probably didn't grow up wearing these) wearing the Kachinas. A Starter Kachina, at that, not a Reebok or Adidas Kachina. The look clearly penetrates beyond the sphere of hockey, which is why I think it'll be a matter of time before the Coyotes go back to it full-time. The Rams didn't focus on diddly-squat besides "old colors". They went went too abstract and tried too hard to tie things to LA (the whole spiel about "the beaches of LA" is a prime example) instead of just..."what looks the best". And that's where they failed. LA fans don't care about a team "looking like the sunny beaches of Los Angeles", they just care if that team's stuff looks good to wear. All of their "bone" merchandise will just look like dirty white, which already means they've handicapped themselves there because who the hell wants to walk around looking like they're wearing an article of clothing they haven't washed in weeks? The Rams' rebrand is at best contentious amongst fans (having peeked into their subreddit, it's not pretty). The fans wanted the throwbacks. What they got was something nobody wanted besides the colors.
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  29. Can't speak for the other teams you mentioned, but the Clippers' current uniforms were already a correction from the "pool noodle" jerseys that everyone made fun of, and there's been talk of another rebrand for the new arena. Honestly, the Rams' rebrand is a far bigger disaster. The Clippers' 2015 rebrand was rushed into place by a new owner who understandably just wanted to move on from the Sterling era. The Rams, on the other hand, had years' worth of planning and feedback, the fan demand for the old-school blue and gold look was overwhelming, and they still managed to screw it up.
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  30. I disagree. In part because I have an issue with designing uniforms to cater to the "will it go with my khakis?" crowd. That's the sort of thinking that got everyone to darken their colours in the late 90s/2000s. I'm also opposed to the idea just based on...principle I guess? If I'm buying a jersey with the intent to wear it? How well it matches the rest of my outfit shouldn't be a concern. I'm committing to buying and wearing a LA Rams jersey. I want it to look like the LA Rams. Not like it was designed to go with my khakis and navy polo. Eh...I disagree. Many posters have pointed out that these uniforms have design elements lifted from the Off White clothing brand, which is a brand Nike does a lot of work with.
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  31. While I can totally see where you’re coming from, I have a big problem with designing uniforms based on how it’s going to look on some dude taking an afternoon walk vs. how it’s going to look on the field. Sure merchandising is massive in this day and age, but I’m a bit unsettled at the thought of designing a jersey to match with jeans when you should be far more concerned with how it looks on the team that’s actually wearing it as a uniform. The respective aesthetics don’t always work in both applications; the things that supposedly make the gray jersey a good streetwear item are frankly the same things that make it a bad football uniform. If you want to design team-issued streetwear? Go for it. Want to make fashion jerseys that are strictly for fan fashion? Cool, go wild. But I’m not keen on blurring those onto the football field unless you can ensure that it’s going to work and look fitting for both applications.
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  32. Hear, hear. What he said, exactly. Dude, I have to ask, what are you-- like BATMAN rich or something? To own a home not just in Santa Monica OR Coronado, but BOTH? And IN BOSTON, too?
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  33. The Bucs, Titans, Falcons and Jags are all A:) far younger expansion franchises and B:) never had helmets that transcended the team and became among the most iconic in the sport. The Rams were. I'd think screwing with an iconic element that's been in place longer than most all of us have even been ALIVE just to be "hip" and "trendy" is a pretty :censored:ing terrible idea. This isn't like those teams. This is like if the Browns decided to completely redesign their helmets just because they felt like redesigning the helmets. Do you know how badly that would go? Franchises like the Browns and Rams shouldn't too much with their iconic brand elements. The Rams completely screwed up their iconic brand element and people are rightfully raking them over the coals for it. If the Habs one day dropped their logo in favor of something else, I'm pretty sure the city would lynch Molson for it. If the Yankees changed their brand, I'm damn sure New Yorkers would absolutely eviscerate the person responsible. Why is the Rams dumping the most iconic and enduring element of the brand okay, one that's been here, untouched, for over a century? Change for the sake of change is not how you should rebrand a team like the Rams. When the fans are making designs that are more universally-beloved amongst the fanbase then the ones you, the team, have put out, that's a problem.
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  34. And honestly, that font is giving off a good Hollywood sign vibe. I’d have been all for this.
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  35. After sitting on this for a few days and reading a number of comments here. Here's a little bit more in depth take on the new look and reaction. For everyone saying this is easily the worst NFL uniform ever ... um ... do you not remember the look the Bucs had before switching back to the SB-look? Hell, I'm more annoyed by the Titans and Falcons new looks than this one. Oh, and the Jags' two tone helmet is worse than what the Rams gave us. For a team that's been around for nearly 75 years ... yeah ... this is definitely a departure from a classic look, especially with the helmet horns. But, with that said, I'm "okay" with the new helmet. I like it. I get it. It stays true to the blue and gold, the shape of a horn, yet gives it a LA vibe with the tie-in to a wave. The jersey on the other hand is a different story, it's just over designed and especially over thought. I feels like an idea wall that people forgot to narrow down before finalizing the project. The patches, mismatching numbers, different sleeve designs and bone color all together is just too much. I love the colors, I love the blue jersey options and I'm okay with a bone color alternate, but it's way too gimmicky. I do want a white jersey. For being a LA/Southern California team the way blue and gold pop off a white jersey seems like a go to. I wouldn't be surprised if one of the two jerseys they're unveiling in the next couple of years will be one? The number font is kiiiiiinda growing on me? But, it is still a bit too much MS Paint-ish for me. But, I guess it makes sense with the roundness tying back to the horn/wave design? Blue/Blue/Gold is the best of the set options. Again, this isn't the worst design ever, it's just over designed and I bet within five years there will be some significant tweaks to the look. It's gimmicky like the Falcons new look which I don't like either.
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  36. Thanks @pollux for putting in the effort to organize another Logolympiad!
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  37. Agreed completely. That's asking the Patriots to adhere to design standards that are arbitrary and bizarre.
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  38. This makes zero sense to me, why am I liking this more? I hate everything about gradients.
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  39. Yep. I'm sure Nike sold them on all these gadgets and features, but the Rams still bought it. It's clear that their initial direction or "one big thing" was about having something that stands out, and nothing at all to do with their traditions. Have we gotten the Nike Speak yet? I'm dying to know what crap they have to say about some of the elements. The STL uniforms (the originals, with only gold pants) were nearly perfect football uniforms, and could easily have been recolored to match the LA colors. I'm not advocating for a recolor, but to use that as a base, and then do a few tweeks here and there. Ditch the TV numbers if you want, put a stripe on the pants if you want, maybe try to do the gradient, but then STOP RIGHT THERE.
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  40. I’m totally unconnected to any of these teams or cities, but I don’t like it either. Seems... insulting. I am connected to Milwaukee and Brooklyn, and I don’t like this nonsense in baseball. I don’t think the Braves should wear their 1957 throwbacks, and the only thing I liked about the Dodgers putting on Brooklyn drag was that it finally made retro “B” merchandise available. You decided to abandon your home town. Fine, but then stop trying to have it both ways.
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  41. These are ridiculous reasons. The logo is much smaller than the numbers and even includes silver and red too which you ignore, and they also don’t have the flag on their uniform other than the one required on the helmet for every team, and without the blue would look inconsistent.
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  42. I think the best comparison is the New Browns. Classic uniforms that never had to change, but they thought they knew best and made dumb changes that are sort of like the classic uniforms but worse in every way. The good news is that these are getting a ton of backlash and we'll hopefully get the classic uniforms again as soon as they can change them, just like with Browns.
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  43. Fret not, Rams fans. The throwbacks are coming.
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  44. By the way, LAFC instituted a new brand in LA that had immediate legitimacy and immediate cool factor in the broader LA metro area (at least, that's my understanding), and they didn't have to try so hard to do it. While there are aspects of the new Rams set I like, in general, simple is better. There's nothing simple about the new LA Rams. LAFC is "LA" + a wing in gold and black. Boom, done. LA Rams are a segmented horn + bone + white/yellow accents + lots of pant colors + sol + instagram photos of LA locales. Doesn't work, my friends. EDIT: vs. Which is more immediately "cool" to you?
    4 likes
  45. A couple years back on these boards, my boy McCarthy @Sport made a statement regarding and relating the optics of his Cincinnati Bengals' uniforms pre-2004, and after, saying in so few words that the pre-2004 look said "we're a football team dressed like tigers", while the post-2004/present look says "we're tigers who play football." That, in a nutshell, sums up to me this Nikefied-led era of sports and especially football design... ...Yellow is my absolute favorite color, so I'm inclined to be drawn to it even i see it. Unlike many, I also use yellow and white together a lot, despite what the "rule of tincture" might otherwise say about that (that "rule" is more of a guideline, anyway, not set in stone). So, curious as it is, im cool with the jocktag on the back collar of the away uniforms. The way that bone and yellow play together can be interesting--but not on this set. And if "bone" was designed to "look white" from a distance and under certain light, why include actual white on the same uniform in the first place? I don't get that, unless it was just their way of hammering home the point of their new unique color up close (which by the way I actually do like on its own). I have no clue what's supposed to be going on with the sleeves of the away jerseys...maybe somebody else does. That the bone pants include no blue whatsoever is also curious... Moving over to the home set, its...okay for what it is. I'm pretty sure they'll do the blue on blue the majority of their home games, and I'm sure the uniform was designed that way to show off the gradient, so let's talk about that. (Side note: is Nike slick trying to bring back gradients? Between this and the Falcons red jerseys, it makes me wonder. If we see it on a third uniform to come, that'll be the confirmation.) On its own, I don't hate the gradient. But if the blue-base garments are the only places its used (numbers and pants stripe), why even use it at all? Something like that has to be built into the brand in order to work effectively, rather than just "tacked on the back" of it like that hanging patch stuck to the back of that denim jacket somebody posted upthread. And actually... that's my biggest problem with this whole set: its a patchwork quilt of all kinds of ideas stitched together after the fact--none of it is cohesive. Like, none of it. How do you purposely design a two-color primary logo intended to invoke a changing of color (the white "LA" and the yellow horn), make the horn two colors on the secondary logo--and then leave that same primary identifier as one color on the helmet?? Why do gradients on only one set but not the other? What is up with the two totally different sleeve designs from home and away? And as far as those chest patches, I don't mind them or the placement of them in and of themselves...but again, would it have been too easy to just leave the away patch as LOS ANGELES? They had to put RAMS on there too? While we're on that tip, why is that aforementioned jocktag just on the aways but not the homes? Just a bunch of curious decisions that do not flow together at all. It may not be so egregious from afar, but up close... (and if they're gonna go through the trouble of presenting them up close so we can see all the little details, we'll go through the trouble of dissecting all those little details up close). Finally, the last take I'll contribute on this set is this: it's well-known in the hood that "you don't get high on your own supply". Well, somewhere between the Rams FO's self-aggrandizement of their organization and Nike's own self-promotional tendencies, it seems to me both got way too drunk off their own bottles and, well...this was the result.
    4 likes
  46. Brutal opinion from the Los Angeles Times. https://www.latimes.com/sports/rams/story/2020-05-13/column-rams-new-uniforms-dont-fit-with-iconic-brand "Rams fans wanted their horns back, they wanted their blue back and they wanted their yellow back. They weren’t providing arbitrary talking points to take back to an artist to reimagine a new look to, as Demoff said this week, “match the style and design” of SoFi Stadium. The fans wanted the throwback jerseys of Eric Dickerson, Jack Youngblood, Deacon Jones and Roman Gabriel that they were already wearing to the Coliseum. Demoff might have thought he was listening, but he didn’t hear."
    4 likes
  47. I have no problem with the Dodgers doing it or the Giants. What it comes down to, for me at least: If you keep the team name, have at it. You change the name? I agree, it is insulting.
    3 likes
  48. I can show you two different articles written by major publications that tear this rebrand apart like the mess it is. And I too can link twitter posts that confirm to my opinions. What are we proving, other than there will always be fans ready to defend any stupid branding their team does? And before you get mad...I'm sorry, but it happens every time. We had Jags fans defending the two-toned helmets. Bucs fans defending the alarm clock numbers, Browns fans defending the rise shadows and contrasting stitching (those are all gone now, see a trend?). We even had one Buffalo Sabres fan who rode for the Buffaslug because it was his team. I get it. The Rams are back where they belong. And you, a LA sports fan, are happy. You should be. And I want the Rams to succeed in LA, because it's where I think they belong. Thing is...I think this branding is a huge cluster on par with the previous Nike looks that have all since been jettisoned. I want the LA Rams to do well, but I'm not gonna lie and tell you I think this stupid uniform is good because of it. I think it sucks, and I'm far from alone.
    3 likes
  49. It definitely does look better in this version -- not that that says all that much -- but it makes the treatment of the TV numbers even more egregious since they're not lacking for room here.
    3 likes
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