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  1. Oh, of course the visual identity, font choice, etc., was based on the subway. And the stark minimalism of the primary unis hearken to an era earlier than that. But the Nets' *brand* extends beyond its visual identity. And the music, marketing, vibe, in-game experience, social media presence, etc., merch, etc., have all been heavily influenced by '80s and '90s hip hop -- and has helped define how the visual identity is both used and received. Their introductory "Hello Brooklyn" tag comes from the Beastie Boys, as appropriated by Jay Z. Notable mixtape DJ J Period was (is?) the in-arena DJ. Games featured a heavy dose of hip hop -- and not just superstars like Biggie and Jay, but Brooklyn-based groups like Gangstarr who didn't really crossover to the pop charts. And, of course, we have the Coogi-inspired alts. Some of the initial reactions to the Nets rebrand was that it was *too* hip hop -- despite the fact that the visual identity and uniform was decidely classic. E.g.,
  2. Didn't see your more recent post. I don't think it's as cynical as you make it out to be. All brands position themselves using external reference points. The Clippers aren't asserting that -- at least, nowhere I've seen.
  3. To clarify: the Clippers' alts aren't marketing to Compton; the Clippers are marketing "Compton" to their broader fan base. That is, they're marketing nostalgia for late '80s/early '90s Black/Latinx LA -- edgy enough to be cool; yet a distant enough memory to not represent a present threat. And that's fine. As a "little brother" team, they're looking for a brand differentiator. And they're not the first little brother team to dip into hip hop culture to do it. Cf. the White Sox's shift to the Black caps, just in time for hip hop heads and poseurs of the era to add it to their collection of Raiders caps. And, of course, the Nets' entire brand is built around '90s Brooklyn hip-hop.
  4. Stop the violence, make a change. We're all in the same gang.
  5. I'm definitely pro-Saracens. Lovely family. Matt wasn't much of a QB1 -- he spent most of the time handing off to Smash and Riggins -- but he stepped up when he had to. Good kid. Granny was sweet, too.
  6. I know the "E" is intended to be the distinctive element, but the "O" draws my eye because it reminds me of Obama's "O."
  7. The call to action on the site says "Join the #Gravelanche."
  8. Meh, I suppose, if you take a single data point as evidence of a broader trend and/or overall risk profile. It's not like you see other bigs who wear the PG2.5 tearing shoes left and right. It's possible that Zion is such a freak that he applies stresses to a shoe heretofore never experienced previously in the history of sneakerdom, and should only wear shoes designed to his freakish specifications going forward. Some have theorized that he wasn't wearing a new pair, and his shoes had degraded over time. Or, he just caught a bad break and wore a defective shoe. Who knows?
  9. Ah; found it. Adidas had the Creator line (for guards) and the Commander line (for bigs) in the early 2010s.
  10. (off topic) I'm not sure if Nike's basketball shoe line is as customized by position as it used to be. Back in the day, the Flight line was for guards and swingmen; the Force line was for bigs. Force shoes tended to be sturdier and heavier, with more cushioning (e.g., Max Air). Flight shoes were lighter with thinner midsoles, and used the thinner-profile of Zoom Air as a result. Air Jordans were (once) built more like Flight shoes. And, if you looked at which players wore which shoes, it more or less lined up (especially once you moved away from the signature endorsers). A Carlos Boozer-type would wear something with more cushioning; a Terrell Brandon would wear a lighter, "Flight"-style shoes. Adidas had similar breakdown for a little while between big man shoes and guard shoes during the T-Mac/Dwight Howard era; I forget the terminology they used at the time to distinguish between the two lines. I'm not sure when that changed, but it certainly has. Now, you'll see centers wearing low-top Kobes with minimal cushioning. Some of that might be due to the modern game's greater emphasis on mobility. Cushioning tech has improved; I hardly see any professional players wearing shoes with visible Max Air anymore. So, a Zion-type (who would normally be better suited to wear LeBron or KD's relatively bulky, well-cushioned shoe) wouldn't see any issue wearing a shoe designed for a PG or Kyrie.
  11. Hear, hear. The Galactic Senate has been dysfunctional for too long. Hopefully he'll beat out Palpatine in 2020.
  12. Here's a CNN article on branding for 2020.