I don’t think they we’re going for a Dodgers ripoff. But maybe a old time baseball feel in the late 40’s early 50s. It does have the Phoenix feel of desert while trying to broaden the Mexican/Latino feel. I think if they were to have Diamondbacks or Dbacks in this font instead of Serpientes. This would be a definite upgrade for the Diamondbacks. Everyone is saying underwhelming or this plain sucks. But coming from someone who loves the old time feel of baseball. I can honestly say this is a step in the right direction. I wonder if they go black and sand in the future. This would definitely be a better brand to say red, black, purple and teal that they don’t even know how to disguise the crap that they’re playing right now. This is something I would wear and better than what they have right now.
Thus is someone who has lived out in Phoenix for 35 years. Basically raised here. To me this does scream Phoenix. Does scream hey yes we’re a desert town. So it really does fit. We have so much flavor. But this I say I love. These are better than trying for Dr Dre and saying Wrigleyville.