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andrewharrington last won the day on March 22

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  1. Not everything has to (or should) match, but when you match everything else (logo, numbers, pant stripes all feature red fill/white trim), the one thing that doesn’t tends to stick out for all the wrong reasons, even though it’s the most subtle thing on the uniform. To piggyback on what I said above, I think their normal uniform works well because of how the colors touch each other. Red is used as a trim color on the numbers and pant stripes, and the sleeve design is solid red, so the common theme is that the red is always touching the blue or otherwise acting as a buffer between the blue and white, and it looks pretty nice. The logo is what breaks the pattern on the normal uniform, but I think most people are okay with the logo standing on its own against the number and stripe designs.
  2. I don’t think he’s necessarily taking issue with the lack of green in the logo, but rather the inclusion of two colors (navy blue and silver) that are, arguably, not even team colors at this point. Even the secondary logo is silver-free now, so there’s no real excuse left to retain those colors in the primary logo.
  3. Honestly, I think it’s a marketing issue more than anything, but I don’t think there’s an easy playbook for winning a situation like this. In today’s media snippet culture, everyone is competing for that same little shred of relevance every minute of every day, and teams just think/see “NEW!!!” and automatically move to, “Well, how do we roll this out to get our fans excited?!” without ever evaluating whether presenting to the public as new is even worth it. The fact is, not everything needs to be publicized in this way, and especially not if it’s just a clean-up for the purposes of better display across all media. If I saw a “New Logo!” headline and clicked the link to see a barely noticeable change like that, I’d be let down. It feels a little dishonest, like you’re trying to sell people on how important and exciting the new model is when it’s really just last year’s model with a new paint job. That doesn’t put people in a good mood, and you’ve basically set your audience up with a sour taste, and they respond by roasting you for wasting time and money on something so inconsequential to them. On the other hand, if you roll it out with no press release, someone somewhere is going to notice (because you have no notify vendors and licensees who put your logo on product), they’re going to put it up on Twitter, and then the narrative becomes, “They tried to sneak a new logo through like we wouldn’t notice! Get out the pitchforks!” It’s a lose-lose proposition these days. Great work doesn’t even guarantee success against mob mentality. It would be interesting to compare the different ways teams/companies have unveiled projects like this and see if that has a correlation to the success of the “new” logo. EDIT: Great insights from Clint up above as well.
  4. I’m confused... Why write several long paragraphs in apparent disagreement if your conclusion is the exact point we’re all trying to make?
  5. The Bears’ stripes, though, are very clearly different; there’s sufficient contrast between the two patterns. These, on the other hand, are too similar and the end result looks unintentional, like they were ordering stock items and had to choose the closest one because they didn’t have the jersey that matched the helmet and pant pattern.
  6. The beautiful thing about “people” is that there are billions of individual ones who all have different preferences and opinions, so it would be more accurate to say *some* people like them. I’m not one of them. It’s a decent uniform, but if I had to guess, I would bet the reason most of those people like them is because they can’t stand the color crisis of the normal uniforms; a “good when compared to the alternative” scenario.
  7. They are pretty historically accurate (besides the weird white pants), but I definitely think they looked better with the simpler stripe they wore when they first switched back: Nice hook to the helmet, and truly, in my opinion, a perfect uniform. I really like your single red stripe for the home uniform, but I’m wondering if it would work with their road jersey, given the lack of blue to balance all the red.
  8. What’s nonsense is pretending a privateer who had to report back to a commander or government official presented him or herself with the same level of dress and decorum (or lack thereof) as a career sea burglar.
  9. Just so you’re aware, at the bottom of page 81 you said, “And how do you know Johnny Canuck is Caucasian? He could have been Native Canadian for all we know.” So, does the term “Canuck“ represent First Nations/Native Canadians or not? You can’t claim it both ways to support your point. Also, would you say a skate represents the name “Canucks?” A hockey rink? Or is Johnny the only proper representation of the name? I’ll take my answer off the air.
  10. I honestly wouldn’t be surprised if they get a letter from Johnnie Walker, either.
  11. From what I understand, anything involving a stand-alone T and leaf is legally dead on arrival because of the University of Toronto’s deep association with it.
  12. A little late, but... If you’re looking for tips that help you create, develop, and compose different styles, I would suggest grabbing some books and/or looking at work by people who do it at the highest level: Simon Walker, Jessica Hische, House Industries, Jon Contino, many more. Find those people online and ask them who their favorites are to build a bigger sphere of inspiration. If you’re primarily looking to improve the quality of your analog and/or digital drawing skills, try grabbing some images of different lettering pieces you like and recreate them. You’ll get a better feel for how to place points, pull handles, manipulate curves, etc., and it will force you to focus on the details. The Astute Graphics VectorScribe plugin is a tool that I find essential for building vector artwork, and especially lettering. Don’t hesitate to contact me if you have questions, either. I’m always willing to help as much as I can.
  13. Truth be told, I think it works without the extra outline. The part that’s currently maroon already contains everything, and the extra pewter line doesn’t do anything productive; it just fills in details. I do agree that dark red is Washington’s thing, so I’d suggest either coloring it up like the old one (bright red base, orange skin, and white highlights), or using pewter as the base and then using orange and bright red for the face and details.
  14. While the styling may have been a little dated and there was definite room for improvement, the old one was built on a solid idea that communicated something about the company without using any words, which is a really nice bonus to have in your identity. The new one doesn’t really communicate anything.
  15. Roughly square are odd dimensions, and a depiction of the actual team name is a bad concept? I think the distinction, though, is that a buccaneer was typically a government-sanctioned privateer and thus should be depicted with a little more grandeur and polish than a regular ol’ pirate, which I don’t necessarily disagree with. It’s a tough subject to work with because nearly everyone’s understanding of pirate culture is built on tropes and stereotypes. I generally prefer the flag for them, though it does present its own challenges trying to keep the imagery distinct from the Raiders’ brand.