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Everything posted by andrewharrington

  1. I disagree. One, it’s accurate, and two, the hem coordinates well with the yoke this way. The yoke would look completely out of place if the hem stripes matched the weight of the sleeve stripes. I like small, subtle improvements that bring the old marks into the present day, but I’ve honestly never been a huge fan of the neo/faux-throwback mashup thing that the Winter Classic had become, so it’s refreshing to see a more true-to-the-past throwback design. I wish they would have gone with the proper crest for this jersey (side note: the B here is actually from their current logo, not the original uniform), but there was concern that it was too similar to their original crest, which they wore for their last appearance in the event. Can’t win ‘em all. That Cubs patch could have made a really cool captain C or sleeve number, though. Wish I woulda thought of that one back then.
  2. I definitely don’t love grey as a primary color, but I wouldn’t mind seeing one team per league run with it full-time, especially if it stops other teams from using it as their alternate base color, which is undoubtedly the most absurd trend I’ve seen in my lifetime. ?
  3. I like yellow and grey together, but not so much when it makes a random appearance for a team with a well established, different color scheme. Same with the black and gold some of these teams are forcefully infusing into their identities. What I don’t like is the idea behind this one. Jerry Lawler? It feels like several teams are already out of ideas for these uniforms. Maybe I’m wrong, but I wouldn’t be surprised to see a lot of Grizzlies fans, especially younger ones, react to this with, “Uhh, Jerry who?”
  4. That wasn’t back to the original Sabres’ logo. It was a new, tighter rendering intended to capture the spirit of the original rather than recreate the errors that were only present due to executional limitations of the era.
  5. This is a good summary. Sometimes, maybe even often, the simple or cliché designs work really well because they’re easy for people to latch onto (though I’d say that, in general, simple logos are often [sometimes unfairly] ridiculed in this day and age for being lazy, generic, underdone, or some combination thereof). Add in some team success, some time, and some good brand stewardship, and it’s a solid foundation on which to build. A lack of those things, on the other hand, can scuttle even the best design work. And I think you’re right that each situation is unique. Case in point, a lot of people chide third jerseys for going off-brand (judging by recent dialogue around NHL/NBA examples), but then you have something like Lady Liberty, which is very off-brand for the Rangers, yet is extremely popular. I mean, it went so far as to include an ultra-aggressive alternate version of the primary logo. That’s probably a better design decision than shoehorning a classic logo onto a uniform that’s completely departed from the classic brand, but that was the 1990s. Nowadays, the collective brand knowledge in the front office levels would never entertain a second version of a team’s primary logo. It’s a shame from a creative standpoint because it stifles potential, and I think it often diminishes the cohesion of elements on a third uniform when the primary logo is thrown in for no reason other than to “brand” the product, but I also understand that this is what most people know about branding at this stage. Sports teams are just not quite ready to be on the forefront of the evolution and change in branding principles like some businesses are, and that’s okay. There’s still good work yet to be done.
  6. It certainly took more time to execute all the different pieces, but that doesn’t necessarily make the idea any deeper or more creative than one that takes very little time to execute. They’re independent characteristics that have little (if any) correlation. Again, there’s no denying that the Rangers’ design is a simplistic idea, but so is the Statue of Liberty. Two ideas can both be equally simplistic. It’s not a ranking. What I will say for this design vs. the Lady Liberty design is that as simplistic as the “shield-to-jersey” idea is, I don’t think cliché is the right word to describe it because, to my knowledge, it’s never been done before (at least in hockey). It’s completely novel and also unique to the Rangers’ identity. Of course (before someone tries to counter with this), that in no way means “this is an objectively great hockey uniform” or “if you don’t like it, you just don’t get it.” Stuff this polarizing is meant to be just that, and that’s a big reason why it lives strictly on the digital platform. It’s a great outlet to brain-dump the craziest ideas that won’t ever see the ice.
  7. Which is why I prefaced my original point with the caveat that the Lady Liberty jersey was/is wildly popular. Just because it’s popular, however, doesn’t mean it’s creative or not a cliché choice of imagery.
  8. Sure, it takes thought to end up at the Statue of Liberty; about one second of it. That’s my point. It’s not a bad thing. It’s just not that creative. It’s cliché. Likewise, the uniform design looked like several other jerseys from the era with the angled sleeve stripes that were so popular back then. My personal favorite idea for the Rangers was an Art Deco motif (also a bit cliché if you ask me), given that New York is home to so many benchmark examples of the movement, and the Rangers’ most successful period was the late 1920s to the early 1940s.
  9. Nah. My work is too good, thus it always gets cut before it makes to the ice/court/field.
  10. Im not sure how all that went down, but one, it definitely should have been caught in the testing phase, and two, it’s a good thing basketball players rarely wear gloves.
  11. Agreed on all counts. We’ve put lots of work in front of them over the years when they’ve requested it, but they know exactly who they are, and they’re content with keeping it that way if they don’t feel the new work matches up with their vision for the brand. It’s hard to argue with that even though, as designers, you and I see so much potential for something more creative. ? I also strongly agree here. This uniform is much more fun than the previous black third, and a much more creative approach than simply color-flipping the normal uniform. I do think the old black uniform would have worked much better as a color-flip of the red jersey, since the jersey stripes would coordinate better with the pant stripes that way, but I still like this one much more.
  12. I disagree on the Lady Liberty jersey. It’s popular, but i don’t think it’s not all that creative. If most of these are low-hanging fruit on the idea tree, then the Statue of Liberty is fruit that’s already fallen to the ground and decomposed into the earth. If that’s the criteria, though, then I’d argue that most of these check one or two of those boxes. In my opinion, that’s a step in the right direction given that these teams rarely step out to do anything other than a throwback, especially in recent years.
  13. No, not really. They’re a difficult team to design for because of all those things you mentioned. ?
  14. Can you give us an example of a “creative element?”
  15. ? I’m sure our pink slips are already in the mail! Honestly, though, what do you think is “deep” about any of these? Save for Boston, they’re all low-hanging fruit concepts (for better or worse) that can be understood in a few seconds by most people who are familiar with hockey. 1. A throwback with a current Wing ’N’ Wheel slapped on it. 2. A giant Rangers shield. 3. A Leafs spin on a classic, yet loud, Team Canada design. 4. Feathers turned to a Pendleton blanket/woven tapestry stripe. 5. A literal Bleu/Blanc/Rouge uniform. 6. As mentioned, the only one that departs from hockey and/or team imagery to make its point (Boston’s done black and gold so many different ways over the decades, this was by far the hardest one to design for).
  16. The teams are still the gatekeepers, even if it’s just a digital uniform. If some of them seem undercooked or overly derivative, it’s because, in the range of baby step to giant leap, that’s just how far the team was comfortable going (as is always the process).
  17. It’s about Boston being a hub of the American revolution. Hence the thirteen stripes and the circle of stars, and the sleeve/sock striping is inspired by the liveries of the boats that were ransacked during the Boston Tea Party.
  18. Here’s a question, then: let’s say these teams hypothetically want to be a little creative and have fun or experiment with some “what if’s.” What is the best outlet for that? If it’s not on the ice for a game (which I think is a reasonable stance), and it’s not in a video game, then where?
  19. You’re completely missing the point, and it comes up every time there’s a discussion about material technology or textile innovations. So again, fabrics, materials, coatings, innovations, etc. are not meant to increase athlete performance, nor do they claim to. No one has ever claimed that Jordan/Gretzky/whomever would have been better in a newer uniform, yet that’s the only counter-argument you guys pull out. Textbook straw man. The goal is always to make athletes more comfortable in the uniforms they have to wear, which is exactly the original point I made; no one *wants* to wear a sweaty 2 lb. jersey when they *could* wear a less-sweaty 1lb. jersey. Not even Jordan.
  20. I’m not a marketer, and I’m very cynical and skeptical of the discipline as a whole. The weight and moisture retention qualities of a fabric or garment are quantitative facts, however.
  21. Exactly. If they can map realistic hair and pebbling on the basketball, they could have created a realistic heather for the game. That’s no fault of the uniform design team. They were also twice as heavy (literally) and twice as sweaty as what players wear now. No one wants to wear that kind of stuff during play.
  22. Definitely. A big part of what makes this so confident and powerful is the type, and the mix of the type with the image. Regular text in there and it’s a parks or tourism or event logo. I do think the lettering could have been executed better than what it was and still maintained its personality, but it definitely needs the funk that the type provides.
  23. I always thought the Pistons logo was a rather clever depiction of a piston inside a cylinder.
  24. It’s the star casting a shadow against the swords.
  25. Precisely. The Bills are named for Buffalo Bill Cody, and Cody was famous for being the best bison hunter in the country; that’s how he got the nickname “Buffalo” Bill.