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Everything posted by andrewharrington

  1. Yeah, it looks like the shop tried to hand-cut Helvetica to create them, and they got something that looks like it, but retains much of the human hand in it. It was that weird era in which photo lettering had changed the way type layout was done, but digital cutters and plotters weren’t widely used yet, so there are a lot of 1970s uniforms that are “geometric” designs, but they’re very loose and imperfect because they still had to cut them by hand much of the time. Seems like the repros that that they’ve worn more recently just use a common digital version of Helvetica.
  2. It just works for them, and I quite like it. The neutral color gives your eyes a little rest (as opposed to the common technique of cramming color into every spot you can fit it), and it actually allows the team colors to stand out more, in my opinion. With that said, if the Colts were to go contemporary with their uniform again, I think I’d rather see a white mask than a blue one, especially now that they’re going to be carrying the torch as the league’s only “single color plus white” team. The sheer volume of white is signature to them (kinda like Texas), particularly on the road uniform and coupled with the fact that they don’t carry a set of alternate pants.
  3. Strange that they wouldn’t use the signature lettering for the word “club” in the 1856 disc. That main wordmark showcases some questionable kerning as well. The WA pair and the whole first half of “Madison” have a bit too much space.
  4. If you ask someone in branding, the answer is probably one, depending on strategy. If you ask someone in merchandising, then the answer is always (n+1), where n is the number of logos you currently have.
  5. I see how it reflects the pattern of the stripes. In that sense, it “matches,” but I don’t think it “coordinates” very well because the scales are so different. At any distance, you get this effect of the fuzzy logo against the big, bold stripes. They match but they don’t look the same in context. Now, take the outlines away from the logo, and you have a big, bold logo against big, bold stripes, which coordinates a lot better even though they no longer match. They have silver touching blue all over the rest of the uniform, so I don’t think it would be a contrast issue to remove the fluff, either. It’s tough to find a good shot, but you can kinda see here: the stripes look crisp and bold, while the logo looks fuzzy by comparison.
  6. That puzzles me as well. The primary application for a football team’s logo (not the biggest application or the one with the most volume, but probably the most important) is the helmet. The extra outlines make the logo look fuzzy on the helmet (at least from any distance). If the outlines made the logo better on the other products, I could maybe see some justification, but I don’t even think that they do, so I question why they’re there. If your logo is as simple as the Cowboys’ star, then sure, the outlines jazz it up without overpowering the very simple shape, but a logo like Detroit’s, with all that silhouette detail? The outlines detract from the craftsmanship of the line work. I find it interesting that sports are really the only place you regularly see outlines added to design to make something work on different colors. That tells me it’s a trope that people feel is “the look” for a sports logo. It’s a crutch.
  7. It’s not sublimated. It’s standard gold twill (the yarn is dyed before it’s woven into a fabric). The issue is the twill that teams use for names and numbers generally has a slight sheen to it, which can make it appear brighter compared to the body fabric (which is knit and doesn’t have any sheen to it). If you look at this photo, the dark, “shadowed” parts of the letters and numbers match the body fabric fairly well, but the parts of the letters and numbers that catch the light, because of the sheen on the twill, appear lighter.
  8. It looks bottom heavy with double stripes on the pants but a single stripe on the helmet, so I’d prefer a single stripe on the pants, but that’s the only change I’d make. The jersey and the solid blue socks are both fine. I quite like how the solid blue socks look with the road uniform, but I would also be on board with bringing back a white and a blue pair of double stripe socks to wear with the corresponding jerseys.
  9. Graphically, it’s this: Typographically, it’s this:
  10. Honest question: Why would there be thousands of old Reebok jerseys sitting in a warehouse just in case someone might want to use them someday? Dead inventory is one of the worst things for a business.
  11. It’s worse, but probably not *the* worst. The previous one wasn’t great by any stretch, but I do think it had greater potential.
  12. That particular style of slab serif typeface is commonly referred to as Clarendon, of which there are many different examples out there (of varying quality). A condensed option will likely get you close.
  13. What do you mean?! It fits perfectly! In in all seriousness, though, there are a lot of ways people try to illustrate that this is, in fact, a thing, and none of them really hit the mark. Just Google “Panthers logo shaped like Carolinas” and you’ll see the logo rotated, flipped, even broken apart to show how it fits inside the silhouette. It may very well have been intentional (only the person who created it really knows), but my opinion is even if it was intentional, I don’t think it was implemented very well. This state silhouette story falls short on two levels for me. One is communication. Unless someone told me, I would never put it together, and I’m a person who looks for these things (hell, the information has been out there for years and I still can’t quite see it). It’s far too deep and abstract to even be discoverable for the average person, in my opinion. The other is priority. I think the shape of the cat alone may support the argument that it was intentional, but that’s because the shape is so unnatural and unpleasant for the body of an aggressive wild cat that I have to assume the designer was trying to do something clever there. Unfortunately, it completely sacrifices the composition and posture of the mark (it reminds me of when my black house cat sits on the edge of the bathtub and yawns in the morning). When designing a mark, you have to prioritize the big picture over the easter eggs, and the Panthers logo always looked like the opposite to me, like the state silhouette was this non-negotiable thing that had to be shoehorned into the logo no matter the cost. Lesson: Easter eggs are only good if you can find them. If you can’t, then you forget about them and they spoil.
  14. That’s insane. I still think of that place as new, and I think it’s because it opened the same year as Jacobs Field. I couldn’t fathom the Jake being replaced for at least another 25 years.
  15. Apples and oranges. Now, if the blue bear also included some unnatural focal element that made you say, “is that a mistake?” Then I’d agree it’s the same level of reasoning. Kidding aside, it’s an eye-opening take. I’d actually argue that you’re not even intended to “read” the letters. Rather, you “read” the ball and glove and “discover” the letters. The blue webbing helps you read the image by unifying the entire glove into a single unit, thus improving the hierarchy of the design (“It’s a ball in a glove,” followed by, “oh, and the glove is made from an M and a B!”). Personally, I don’t think that the design is ruined either way, but if I had to choose one, the white webbing is a much more invasive choice because it puts focus in the only place where there’s nothing to see, whereas the blue webbing only slightly tones down the presence if elements that are intended to be “hidden” in the first place.
  16. I understand the authenticity angle for a true throwback piece, but the transparent webbing definitely looks better on a blue background. Using white makes it an unintended focal point when it’s genuinely the least important part of the logo after the ball and the letters. If they ever use this logo full time with a contemporary uniform, I think the best solution would actually be to make the webbing blue on all background colors. The webbing should be the same color as the glove leather, not the ball leather. Wouldn’t a white webbing even be illegal for a pitcher to wear?
  17. I agree with both of these sentiments. The grey pants perfectly complement the grey mask, and I especially loved how the simpler pant stripe connected to the helmet. I really like their 50s look as it was when they originally brought it back (it’s chaotic perfection for me), but I’d actually love to see a few tweaks to make their look a little more contemporary; adding red Northwestern stripes to the blue jersey and changing the numbers on the white jersey to blue.
  18. You can definitely get torn up on nice grass. Personally, I’d take any measures possible to avoid opening wounds on an athletic field with how much spit, sweat, and who knows what else sits and festers there.
  19. The general public doesn’t know about the Eskimos, so they don’t know that they want to see an Eskimos throwback yet.
  20. If a team owns its own building, I’d have no problem giving it the autonomy to sell naming rights for income, but that’s quite a rare situation. Many stadia, arenas, and ballparks are actually publicly funded and/or owned by their respective cities. In that case, I think the taxpayers should be the ones making naming rights decisions at the ballot box.
  21. There is a lot of truth there, but it’s always been the case. There was a time when people loved full color pullover uniforms in baseball, and a time when kids had their own “holy :censored:” moments when they first saw the Pistons in teal, or saw a giant bird across the Hawks’ chests, or a hockey playing duck breaking out of the ice. At the same time, there are very few professional teams that could get away with a brief targeting that audience, and the Jets aren’t one of them, in my opinion. This stuff is all cyclical. Given what’s popular today, I predict you can count on a pretty tame set with one or two head scratching wild cards thrown in.
  22. I think that illustrates pretty well that sometimes what makes a logo better isn’t necessarily rational and has little to do with the quality of the mark itself. As a designer, that’s a tough pill to swallow, but it’s especially applicable in sports. By most objective measures, the late-90s/early 00s penguin is a better mark (Though there’s still a lot of room for improvement). The skating penguin was ushered out not because people didn't like it or because the team needed a change of fortune, but because everyone in the 1990s thought that sports brands needed an “edge” to be successful into the future. The skating penguin is nothing more than a sloppy illustration in strictly visual terms, but logos are designed to transcend the visual, and that skating penguin represents everything the previous one didn’t; it’s fun and it’s been on the chests of five cup-winning teams.
  23. It doesn’t seem particularly accurate. I don’t know where it’s from, but Team Color Codes has been marginally accurate at best in my experience, and TruColor is definitely the best source for this stuff, especially if it’s recent history we’re talking about. From what I’ve gathered through TruColor over the years, in terms of print colors (what are typically considered the “official team colors”), I think every one of those clubs except for the Bears switched over to the same orange when Reebok took over in 2002, while the Bears were the only team using the darker, redder, more burnt orange. Since then, both the Dolphins and Buccaneers moved to the brighter Tennessee-style orange, but the Dolphins switched back this year. The Browns switched to an orange even darker and redder than the Bears’ orange in 2015. The fabric palette is typically a bit more condensed, so there very well may be only two orange fabrics used even though there are four print oranges currently in use; the bright, vivid orange used by most of the teams, and the brighter orange used by the Buccaneers, and previously used by the Dolphins. It honestly looks like the Broncos might use the lighter orange for their uniform fabric when you compare them in game to other orange teams, even though they use the typical orange as their print color.
  24. So, the ones that stick around in the same place with the same identity for long stretches of time, are they doing anything special or are they just in the right place, doing a good job with local marketing to get butts in seats, and maintaining a good relationship with their parent club? Is it that simple?