andrewharrington

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Everything posted by andrewharrington

  1. Honestly, I think it’s a marketing issue more than anything, but I don’t think there’s an easy playbook for winning a situation like this. In today’s media snippet culture, everyone is competing for that same little shred of relevance every minute of every day, and teams just think/see “NEW!!!” and automatically move to, “Well, how do we roll this out to get our fans excited?!” without ever evaluating whether presenting to the public as new is even worth it. The fact is, not everything needs to be publicized in this way, and especially not if it’s just a clean-up for the purposes of better display across all media. If I saw a “New Logo!” headline and clicked the link to see a barely noticeable change like that, I’d be let down. It feels a little dishonest, like you’re trying to sell people on how important and exciting the new model is when it’s really just last year’s model with a new paint job. That doesn’t put people in a good mood, and you’ve basically set your audience up with a sour taste, and they respond by roasting you for wasting time and money on something so inconsequential to them. On the other hand, if you roll it out with no press release, someone somewhere is going to notice (because you have no notify vendors and licensees who put your logo on product), they’re going to put it up on Twitter, and then the narrative becomes, “They tried to sneak a new logo through like we wouldn’t notice! Get out the pitchforks!” It’s a lose-lose proposition these days. Great work doesn’t even guarantee success against mob mentality. It would be interesting to compare the different ways teams/companies have unveiled projects like this and see if that has a correlation to the success of the “new” logo. EDIT: Great insights from Clint up above as well.
  2. I’m confused... Why write several long paragraphs in apparent disagreement if your conclusion is the exact point we’re all trying to make?
  3. The Bears’ stripes, though, are very clearly different; there’s sufficient contrast between the two patterns. These, on the other hand, are too similar and the end result looks unintentional, like they were ordering stock items and had to choose the closest one because they didn’t have the jersey that matched the helmet and pant pattern.
  4. The beautiful thing about “people” is that there are billions of individual ones who all have different preferences and opinions, so it would be more accurate to say *some* people like them. I’m not one of them. It’s a decent uniform, but if I had to guess, I would bet the reason most of those people like them is because they can’t stand the color crisis of the normal uniforms; a “good when compared to the alternative” scenario.
  5. They are pretty historically accurate (besides the weird white pants), but I definitely think they looked better with the simpler stripe they wore when they first switched back: Nice hook to the helmet, and truly, in my opinion, a perfect uniform. I really like your single red stripe for the home uniform, but I’m wondering if it would work with their road jersey, given the lack of blue to balance all the red.
  6. What’s nonsense is pretending a privateer who had to report back to a commander or government official presented him or herself with the same level of dress and decorum (or lack thereof) as a career sea burglar.
  7. Just so you’re aware, at the bottom of page 81 you said, “And how do you know Johnny Canuck is Caucasian? He could have been Native Canadian for all we know.” So, does the term “Canuck“ represent First Nations/Native Canadians or not? You can’t claim it both ways to support your point. Also, would you say a skate represents the name “Canucks?” A hockey rink? Or is Johnny the only proper representation of the name? I’ll take my answer off the air.
  8. I honestly wouldn’t be surprised if they get a letter from Johnnie Walker, either.
  9. From what I understand, anything involving a stand-alone T and leaf is legally dead on arrival because of the University of Toronto’s deep association with it.
  10. A little late, but... If you’re looking for tips that help you create, develop, and compose different styles, I would suggest grabbing some books and/or looking at work by people who do it at the highest level: Simon Walker, Jessica Hische, House Industries, Jon Contino, many more. Find those people online and ask them who their favorites are to build a bigger sphere of inspiration. If you’re primarily looking to improve the quality of your analog and/or digital drawing skills, try grabbing some images of different lettering pieces you like and recreate them. You’ll get a better feel for how to place points, pull handles, manipulate curves, etc., and it will force you to focus on the details. The Astute Graphics VectorScribe plugin is a tool that I find essential for building vector artwork, and especially lettering. Don’t hesitate to contact me if you have questions, either. I’m always willing to help as much as I can.
  11. Truth be told, I think it works without the extra outline. The part that’s currently maroon already contains everything, and the extra pewter line doesn’t do anything productive; it just fills in details. I do agree that dark red is Washington’s thing, so I’d suggest either coloring it up like the old one (bright red base, orange skin, and white highlights), or using pewter as the base and then using orange and bright red for the face and details.
  12. While the styling may have been a little dated and there was definite room for improvement, the old one was built on a solid idea that communicated something about the company without using any words, which is a really nice bonus to have in your identity. The new one doesn’t really communicate anything.
  13. Roughly square are odd dimensions, and a depiction of the actual team name is a bad concept? I think the distinction, though, is that a buccaneer was typically a government-sanctioned privateer and thus should be depicted with a little more grandeur and polish than a regular ol’ pirate, which I don’t necessarily disagree with. It’s a tough subject to work with because nearly everyone’s understanding of pirate culture is built on tropes and stereotypes. I generally prefer the flag for them, though it does present its own challenges trying to keep the imagery distinct from the Raiders’ brand.
  14. This is looking nice. I think it’s a little too complex, especially when you start extend it to other merchandise and executions, but the style is working. The main thing I would look at is the eyes. He looks a bit crosseyed, but I can’t tell if it’s something as simple as moving both eye highlights to the same side instead of having them mirrored, or if the pupils themselves are positioned too far toward the center.
  15. I think I meant to quote the post you quoted, but mistakenly quoted your response. Whoops.
  16. To me, the individual design elements aren’t very cohesive, and I think the end result is something that feels busier than it really is. I think the little native-inspired shape is a nice element, or at least idea to build on, but they’re using it as a subtle micro-pattern on the helmet and numbers (which is not an authentic way it would be used in native artwork), as an oversized, multi-colored sleeve graphic (which I find it a bit ugly and awkward both in terms of the scale and how it fills the space), and as a stripe on the pants (I think this is the best application, as well as the truest to the inspiration). That’s three different scales and three different color executions that just don’t pair that well together as a graphic package, then they’ve got green trim on only the front and back numbers, and none of these things pick up any design language from the logo to unite it. The numbers are aggressively unique (and I think they can be improved quite a bit), but they’re paired with generic nameplate lettering, and again, there’s nothing that links any of the uniform typography to the team branding, or vice versa. The whole collection just feels like a different person designed each piece, which is probably true to an extent, but I firmly believe the best way to design within an established identity is to figure out which pieces aren’t going anywhere and use those limitations as guidelines to create new elements that work *with* the existing elements; pulling everything together rather than breaking it apart.
  17. Theoretically, a shiny fabric like that could (and probably does) exist, but of course, finish/appearance is only one characteristic, and it arguably has little effect on how a fabric might perform on a football field. Quantifiable performance characteristics like durability, stretch, structure, moisture transfer, temp regulation, weight, thickness, etc. are always going to take priority over shininess, and the fabric has to pass all those tests If you want to be confident using it on hundreds of thousands of apparel pieces. The biggest misconception with regard to textiles is people thinking there’s just a magic knitting or weaving machine that can churn out fabric that looks and does whatever you want, but it doesn’t work like that. A vast majority of the fabrics used in sportswear are sourced from textile mills, so if the ideal fabric that possesses all the characteristics you want doesn’t exist (i.e., you can’t find a mill that makes it, and will sell you the amount you want for a price that will allow you to sell the product for the price you want), then you’re basically out of luck. You have to compromise and choose another fabric or you have to develop a new one, which is a multi-year process, and even then, you still may have to compromise on something, aesthetically or functionally, if testing reveals it to be ill-suited for the activity.
  18. The Bengals, Buccaneers, Jets, and Titans all currently have or have in the past had one or more primary jerseys with different colored TV numbers, and the Seahawks do it in a slightly different way (no trim on the TV numbers). The Cowboys’ old and current double star alternates as well.
  19. The pant stripe is the main thing. The simpler design does wonders. I’d also look at changing the shoulder insert to something simpler, like the one that USC or New England use, or even just a single loop like they use on their St. Louis jerseys. The way they have to seam together the horn, and subsequently how it gets stretched and pulled at every little stress point makes it look like butt. I’m especially intrigued by the Patriots’ shoulder insert because it’s thick in the front and tapers at the back like the helmet graphic, but because it’s not a full horn, it complements the helmet graphic rather than competing with it. I also wouldn’t be afraid to play with the numbers. Their classic style is unique to them, but it still has that “rec league” vibe and I think they could do better in pursuit of building a complete contemporary brand. Even something as simple as a single-color version of their St. Louis numbers would work well here.
  20. Complacency is how we get ourselves into messes like this in the first place, my friend. Like, even when it takes almost zero effort to get it right, we still can’t even be bothered, and that’s really sad.
  21. Again, it comes down to this: On one side of the scale is a shiny pair of pants. On the other side of the scale is a matte pair of pants that weigh half as much. Players will choose the latter 99% of the time, and that’s why football pants are the way they are. I wonder if there were people in the 1950s and 60s lamenting how the beautiful wool athletic uniforms were being replaced by “trendy” mesh, nylon, and shiny synthetics.
  22. To be fair, the root of the problem in this situation is that the Eagles’ sock color of choice is black rather than green.
  23. I’m sure they understand that, but I’m also sure that they understand it’s the easy way out. I don’t want to call it lazy, but it’s definitely expected and it’s not a very creative approach to the task at hand. I think going straight throwback is essentially settling for something imperfect; they’d simply be resting on their nostalgia laurels instead of actively trying to accomplish the goal of building the best brand possible. I also don’t think it accomplishes much in the way of revenue or media strategy since they’re already wearing that uniform a half dozen times every year. With that said, it’s obviously very easy for this process to go off the rails, and that’s the most frustrating fact to reconcile. Freshening up the Rams is, in theory, a very easy project simply because they have such great pieces to start with. You just have to know when to stop. Unfortunately, that’s easier said than done in the sportswear industry.
  24. True, but that’s also a byproduct of a lazy colloquialism bending the inherent meaning, function, and/or symbolism in something. Some tridents are pitchforks, and some pitchforks are tridents, but they’re not necessarily synonyms. In these cases, the barbs are what make them fishing tridents (that’s what prevents the fish from sliding off the tines when you pull it out, whereas ag forks are typically designed to slide cleanly in and out of dirt or hay, with the spacing and number of tines varying depending on the intended function).
  25. Truth be told, both logos depict a trident, not a pitchfork. They need to fix that before they do anything, because there really isn’t much ocean culture in Tempe.