andrewharrington

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Everything posted by andrewharrington

  1. To me, the individual design elements aren’t very cohesive, and I think the end result is something that feels busier than it really is. I think the little native-inspired shape is a nice element, or at least idea to build on, but they’re using it as a subtle micro-pattern on the helmet and numbers (which is not an authentic way it would be used in native artwork), as an oversized, multi-colored sleeve graphic (which I find it a bit ugly and awkward both in terms of the scale and how it fills the space), and as a stripe on the pants (I think this is the best application, as well as the truest to the inspiration). That’s three different scales and three different color executions that just don’t pair that well together as a graphic package, then they’ve got green trim on only the front and back numbers, and none of these things pick up any design language from the logo to unite it. The numbers are aggressively unique (and I think they can be improved quite a bit), but they’re paired with generic nameplate lettering, and again, there’s nothing that links any of the uniform typography to the team branding, or vice versa. The whole collection just feels like a different person designed each piece, which is probably true to an extent, but I firmly believe the best way to design within an established identity is to figure out which pieces aren’t going anywhere and use those limitations as guidelines to create new elements that work *with* the existing elements; pulling everything together rather than breaking it apart.
  2. Theoretically, a shiny fabric like that could (and probably does) exist, but of course, finish/appearance is only one characteristic, and it arguably has little effect on how a fabric might perform on a football field. Quantifiable performance characteristics like durability, stretch, structure, moisture transfer, temp regulation, weight, thickness, etc. are always going to take priority over shininess, and the fabric has to pass all those tests If you want to be confident using it on hundreds of thousands of apparel pieces. The biggest misconception with regard to textiles is people thinking there’s just a magic knitting or weaving machine that can churn out fabric that looks and does whatever you want, but it doesn’t work like that. A vast majority of the fabrics used in sportswear are sourced from textile mills, so if the ideal fabric that possesses all the characteristics you want doesn’t exist (i.e., you can’t find a mill that makes it, and will sell you the amount you want for a price that will allow you to sell the product for the price you want), then you’re basically out of luck. You have to compromise and choose another fabric or you have to develop a new one, which is a multi-year process, and even then, you still may have to compromise on something, aesthetically or functionally, if testing reveals it to be ill-suited for the activity.
  3. The Bengals, Buccaneers, Jets, and Titans all currently have or have in the past had one or more primary jerseys with different colored TV numbers, and the Seahawks do it in a slightly different way (no trim on the TV numbers). The Cowboys’ old and current double star alternates as well.
  4. The pant stripe is the main thing. The simpler design does wonders. I’d also look at changing the shoulder insert to something simpler, like the one that USC or New England use, or even just a single loop like they use on their St. Louis jerseys. The way they have to seam together the horn, and subsequently how it gets stretched and pulled at every little stress point makes it look like butt. I’m especially intrigued by the Patriots’ shoulder insert because it’s thick in the front and tapers at the back like the helmet graphic, but because it’s not a full horn, it complements the helmet graphic rather than competing with it. I also wouldn’t be afraid to play with the numbers. Their classic style is unique to them, but it still has that “rec league” vibe and I think they could do better in pursuit of building a complete contemporary brand. Even something as simple as a single-color version of their St. Louis numbers would work well here.
  5. Complacency is how we get ourselves into messes like this in the first place, my friend. Like, even when it takes almost zero effort to get it right, we still can’t even be bothered, and that’s really sad.
  6. Again, it comes down to this: On one side of the scale is a shiny pair of pants. On the other side of the scale is a matte pair of pants that weigh half as much. Players will choose the latter 99% of the time, and that’s why football pants are the way they are. I wonder if there were people in the 1950s and 60s lamenting how the beautiful wool athletic uniforms were being replaced by “trendy” mesh, nylon, and shiny synthetics.
  7. To be fair, the root of the problem in this situation is that the Eagles’ sock color of choice is black rather than green.
  8. I’m sure they understand that, but I’m also sure that they understand it’s the easy way out. I don’t want to call it lazy, but it’s definitely expected and it’s not a very creative approach to the task at hand. I think going straight throwback is essentially settling for something imperfect; they’d simply be resting on their nostalgia laurels instead of actively trying to accomplish the goal of building the best brand possible. I also don’t think it accomplishes much in the way of revenue or media strategy since they’re already wearing that uniform a half dozen times every year. With that said, it’s obviously very easy for this process to go off the rails, and that’s the most frustrating fact to reconcile. Freshening up the Rams is, in theory, a very easy project simply because they have such great pieces to start with. You just have to know when to stop. Unfortunately, that’s easier said than done in the sportswear industry.
  9. True, but that’s also a byproduct of a lazy colloquialism bending the inherent meaning, function, and/or symbolism in something. Some tridents are pitchforks, and some pitchforks are tridents, but they’re not necessarily synonyms. In these cases, the barbs are what make them fishing tridents (that’s what prevents the fish from sliding off the tines when you pull it out, whereas ag forks are typically designed to slide cleanly in and out of dirt or hay, with the spacing and number of tines varying depending on the intended function).
  10. Truth be told, both logos depict a trident, not a pitchfork. They need to fix that before they do anything, because there really isn’t much ocean culture in Tempe.
  11. It looks like a full color version of this graphic, including the text, which is itself a “camera-ready” version of the Browns’ earliest, pre-NFL depiction of Brownie, as seen on their 1946 program covers.
  12. So do these, but I’d be willing to bet they’re actually dark green under optimal lighting conditions.
  13. You’re right. As shown here, it’s definitely possible to get a better result than blocking the stripes off at the yoke. My only point was that full wraparound is not a realistic solution, at least not for all players. I still think the best solution is to angle the stripes into the body panel to give the illusion of a full wraparound without the bunching of the stripe under the arm.
  14. It definitely doesn’t look right in that photo/video, but theoretically, there’s no way it should be different. The current GT/UW pant color is the only gold offered as far as I know.
  15. A Lot of players wear the cap-sleeve cut, though, and most teams’ shoulder loops are wider than the Panthers.’ There are two excuses right there.
  16. I wish there were grey gloves and shoes for teams with grey masks. I always thought that would be a nice way to coordinate all the equipment and make a rogue grey mask less of an eyesore for the non-believers.
  17. I hate to break it to you, but almost *all* jeans have contrast stitching, not just the ugly ones. Now, if they had embroidered filigree and rhinestones on the shoulders, I think you’d have a point.
  18. Theoretically, sure, but I don’t think they’d be able to tighten down on it (i.e. fining players or prohibiting them from entering the game without proper socks) without collectively bargaining the rule change and the consequences for breaking it. They just need to choose one style and commit to enforcing it.
  19. I see what you’re getting at, but the fact is socks and helmets are part of the uniform. Gloves, cleats, undershirts, protective gear, etc. are not.
  20. Lots of improvement there. Good work. I’d definitely flip the colors on the sleeve stripes so they’re essentially a simpler version of the classic stripes. The extra white helps balance the numbers and pants, and the extra contrast of the white against the brown sharpens the look. I’d also thin out the numbers a little. It looks like you have the orange fill and the white shadow combined there, and it feels a little beefy; I think you only need the weight of the orange fill. You might run into trouble with a dense number like 4 at that weight. I would also remove the extraneous angles and make the design of the numbers more traditional. The Cleveland on the front is unnecessary as well, if I’m honest. Lastly, at this point you’ve basically got a more contemporary take on the classics, and I wouldn’t mind keeping the brown mask around if that’s the approach. It looks a lot better than I thought it ever could. The fact that they’re still in the old garment with seams all over the place really exacerbates this. Contrast stitching would be so much more tasteful and tolerable on the newer build that everyone else is using because there are only a couple seams on the whole jersey. Either way, though, it still feels a bit extra on a team like the Browns, even if the thinking behind it is sound.
  21. I like this idea *if* they bring back the previous uniform as the main home and road set. The above would be a great alternate look to complement the classics because it’s essentially the same uniform with the white removed. The only change I’d make is reversing the pants so they match the helmet. I’ve always preferred white pants on the classics, but I’m into the idea of orange pants on this hypothetical alternate that has no white on it.
  22. I hope this means that wearing your school colors is now.
  23. I hope they throw away those red socks and get some orange ones, at least.
  24. Most people assume their name refers to an auto racing pace car, but pacer is actually a harness racing term. It’s a horse who runs at a specific gait (both legs on one side of the body move forward in unison) to pull the cart where the driver sits. No matter which one they’re going for, though, I’m not sure either evokes modernity or speed without the complementary graphic language. A pace car’s function is to slow the cars down, and a pacer’s success is more about its ability to keep a steady gait over the course of the race than it is about pure speed. That said, the FloJo was a pretty great uniform, though I wish the diagonal graphic connected from jersey to shorts. I also really like the idea behind the lettering on the front of their current uniform. The “Circle City” look is a bit more distinctive and local than a simple arched or italic wordmark like they’ve previously used (I do love the 80s italic wordmark in the chest stripe, though).
  25. I like that take. I think they’ve used the same red since about 2000, though.