andrewharrington

Love these. I hope they keep them around and add a fauxback white helmet with the pants stripe on it.

Team Classics are just a line of retail throwbacks on the traditional CCM-style cut.

In my opinion, small anatomical details that you have to zoom in to see are precisely the ones you want to simplify, especially in an era where a logo’s use as a social media avatar is so critical to the team’s engagement with fans. I’m not sold on the scalability of the new one after seeing the Twitter avatar, as you lose most of the detail at that size. In the old one, I read the black area under the beak as the lower beak itself (in shadow, obviously, which is why I’m not expecting to see more detail there). Honestly, I think the separation of the midtone and shadow acting as the mouth line is a little stroke of genius, giving dimension and drama to the form without adding a shred of unnecessary detail. I’m realizing the perspective of the old one—from slightly below—was one of my favorite features. You’re always looking up at a hawk, never at eye-level, and the subtlety of that made the previous one look very proud and regal to me. There’s also something really nice about the compact, ovular shape and the smooth, gestural flow from beak to feather. Is it flying overhead? Is it looking at Portland from the top of its perch on Mt. Hood? Could be either, and I really enjoyed that dynamism. I also think the four feathers and the northwest gaze in the old one are a better and clearer homage to the Chicago hand-me-down. I can understand perceiving it as a robo-hawk, too. I don’t perceive it that way, but it wouldn’t bother me, either. I like the idea of “inventing” a unique Winterhawk since it’s not a term that’s tethered to a specific animal. The silver bird worked well enough to make the bird look snowy/icy, and I think it was a good choice knowing the logo had to work on red, white, and black backgrounds. It’s tough to make a primarily white logo look good on a white jersey (and also tough to avoid bald eagle comparisons). Regardless, fans overwhelmingly love the new mark, and that’s ultimately what counts… even if I personally think they left something better on the table and am extremely disappointed they chose to commission a local apparel company who has a reputation for stealing art (including mine) to run the process. This would have been baaad if he didn’t bring in Brian to save him.

The reality, though, is that every team saw (at minimum) three distinct options, so while only one made it to the ice, every team has already said no to at least two ideas.

They’re probably using the actual team colors across the board in the game, but in reality, all the reds likely get consolidated down to one or two so more garments can be made using the same fabric lots.

Sure, but flipping the balance so the burgundy is dominant brightens it up a whole lot, as @GFB demonstrated on the home uni up there.

I came to a similar conclusion once their alternate uniform came out; pairing it down to burgundy, navy, and white is my favorite path. There’s something so fresh, crisp, and cold about this color scheme, and I totally think it would translate well to the home/road and logos. It evokes the concept of high altitude and snow much better than the medium blue and silver, in my opinion.

So, NFL helmet logos should represent the team name and not the city, and your argument in favor is that a team from Buffalo with a buffalo on its helmet is the gold standard?

Clima is essentially just legacy tech marketing, not a specific fabric or anything. I don’t think the materials changed when the dots were scrapped. Climalite became Aeroready, Climacool became Heatready, Climaheat became Coldready, Climaproof became Windready/Rainready, etc. Many different fabrics can all qualify to be labeled with the same tech by meeting certain testing measures is all.

Didnt we already do “Time Warp Mash-Up” with the Cavs ten years ago?

Design Brief “Gas station/NASCAR fire suit, but make it drip. Thx.”

The only other team I distinctly remember is the University of Miami, but I think it was somewhat of a Nike signature for a very specific and limited time period.

Gotta go back to the original. It was actually an oversized NW stripe with the TV number in the center. The bottom part of the design eventually got chopped away, and now it’s more like contrast sleeves with a UCLA stripe at the edge.

Exactly. You can see on that tweet/photoshop they used the current logo and just flipped the colors to the way they were applied on the old mark. Looks fantastic. Would do wonders for the Bruins’ look, in my opinion.

Source?

Because then you can’t sell compression sleeves, tights, and what have you. Duh. In all seriousness, there’s too much personal preference at play to build baselayers into a uniform piece. It honestly wouldn’t surprise me if there was something in the CBA protecting players’ baselayer choices.

This uni (is that William Green?) looks too brown-heavy to me. Orange trimmed in brown on the pants makes the helmet look out of place, at least with the brown jersey. You need the extra orange on the pants to balance the helmet and hold up against jersey and socks. An orange-dominant pant stripe or orange socks are the best way to do it, and I don’t see the Browns going for orange socks with Cincinnati in the div.

Looking at all their work (Planet Propaganda), I think Forward may have been the exception rather than the rule. Even that one, the art style is a bit simplistic for me. They’re an older agency, looks like they’re really entrenched in that mid-2000s Minneapolis look as far as design goes. The fact that Forward is tossed into their catch-all “Hits, Rarities, & B-sides” section tells me sports identity is not their passion or focus, so it’s also possible they contract outside the agency for projects that are beyond their specialties.

Also, the duplicate numbers would probably get pretty confusing.

In other words, he spent decades waiting for his boss to retire so he could “unleash his innovative brand of creativity” and “free the league from the draconian identity restrictions of the 1990s.”

I’m no information expert, but it seems like giving different people different lists would skew the data, no? Or does each person go through all the lists? In that case, it does seem like they’re trying to capture data that reinforces their preferences.

Sorenson wasn’t even fined for that hit on Higgins. No discipline whatsoever for the most dangerous play of the playoffs. This is why the NFL isn’t taken seriously when it purports to be genuine about player safety. The team also posted it as a highlight and even called their own guy “Dirty Dan” in the tweet.

It’s irrelevant. Think about the amount of time and money/expertise required to set up a green-screen photo studio, get the position right, get the camera settings right, get the lighting right, capture the photos, cut out the background, and color correct the image... Versus opening up the blank Eagles jersey, typing the correct name and number, and exporting it. No one is going to take individual photos of every SKU given the alternative. Heck, some of this stuff isn’t even done with photos anymore. Almost 100% of the photos in the IKEA catalog are composited 3D models now. Same with car commercials. Nike’s signature graphic tee and jersey thumbnails have a very smooth, idyllic look to them, which makes me think those are 3D models.

White and black aren’t neutral in terms of brightness/value. They’re actually the least neutral examples of achromatic shades. It’s just context. Grey isn’t intended to be neutral in any of these. It’s the star of the show, which is why it doesn’t communicate the same way. Many of these are photoshopped. The number of photos that need to be continually created and edited, year after year, players who switch teams, new designs, number changes, et cetera, is enormous. There are also sometimes minor differences between jerseys that come in finished with the player’s name and number already (typically the biggest stars) and jerseys that come in blank and are printed domestically with the player’s name and number (which are usually overflow orders and players with more niche followings).