guest23

Hasn't the wnba supplier deal been in tandem with the nba? That's why I did not consider it as an outlier. I would agree that nike supplier and merch deals are better performers in north america but I stand by my position that the nhl contract is likely not a priority for them to tie up capital and resources on when there are other investments that they can make via colleges, endorsements, or other sports leagues that have better demographic indicators that favor investment.

it's a fine looking helmet but in reality it needs some white in it to give it better balance with any uniform...to me it feels more like a minnesota gophers helmet than anything else.

Nike makes college hockey uniforms to secure overall athletic contracts to sell licensed merch for the entire school and can sell national team merch for the big competitions which are marketed around big events. Do they need to outfit and create licensed product for an entire league that has a much lower ceiling of potential merch sales compared to the other pro leagues they contract with? Is there enough upside in such a deal to make it worthwhile?

That is hideous and very appropriate for the state of arizona.

The white jersey in gridiron football at the time served the same purpose as it did for football across the atlantic. It was the club's choice to pick a primary jersey color and some would choose white like the bears of the 1930s. White as an de facto and mandated away color was a result to optimize contrast on black and white television screens.

I think the league stopped doing that over a decade ago. You are just going to see a bunch of joneses running around.

Hey now I'm pretty sure ownership spent into the high six, if not seven figures on this rebrand to not just freshen up their logo and uniforms but to position themselves as a premium lifestyle brand along the lines of louis vuitton, rolls royce etc. Reverting back to throwbacks would seriously downgrade their premium brand status to that of a franchise owner of a mid century upstart pro football league. I honestly don't understand how you could possibly drive brand activation and engagement with such a positioning. Seems like a big mistake to me.

Hate to break it to nhl fans but it's a tier 1.5-2 league in terms of tv and merchandising. The fan bases are extremely loyal but the overall popularity of the sport does not qualify as top tier which is why they have such a hard time getting a national tv deal and also why nike likely won't bother with making anything but a lowball effort. This deal has fanatics written all over it. There may be a smaller outsider that decides to take a shot at the nhl but we will see. Also it's pretty evident adidas has difficulty profiting off merch deals in north america.

It looks like the space shuttle is melting as it tragically meets its demise descending into the heliosphere.

They got the stripe patterns right but failed to implement them properly. Here's what should have been the final release: Jerseys black - no change orange - no change white - keep striping, copy orange sleeve cap from orange jersey white color rush - current new white Pants black - no change white - use pant stripe from black pants white color rush - current white with black only striping Had they done this they would have suitable set of white pants that fit the traditional bengals striped pants and had a new white/black color rush perfectly set up for a future white helmet. Talk about lack of foresight.

The problem is now that you have 2 disparate tiger stripe patterns which is a total bush league move to me. The latest set did a great job of cleaning up the stripe patterns on the jersey shoulders. Sure the casual fan won't know the difference but they are using an inferior set just so they can have an alt helmet. They need to make a new color rush the current white and remove the orange outline to align the aesthetics and ultimately become the most unnecessary jersey in the history of the nfl.

this reminds me of a mid-major that only has enough funds for a new set or two but still really wants to wear that alt from the old set even though it completely clashes with the new set(s)

as a long suffering bears fan I went to bed hoping that the orange helmet might suffer a similar fate as the infamous 9ers one day helmet once fan reaction came out on a weekday, but as the sun sets on this long summer day I've come to the sad realization that the days of reflection, humility, and restraint have passed us long, long ago and we will never get those times back.

Pretty sure the eagles historical kelly green was manufacturer stock color back in the day. I don't see why nike's stock kelly green could not fit the bill. The only issue I could see if they are trying to match current nike kelly fabric to 40 year old russell kelly green where the fabrics are completely different.

hideous

I think the stripe was a mid/late season award for on field performance. I may have been used for senior day as well.

WTF is liberty white??? more like surrender white...texans lead the americas in spectacularly failed independence bids.

Since we are talking football and Hank Scorpio...

What if we took a texas tech design from '04 and gave it to the texans

No to the 9ers and this is the superior nd helmet...there is no reason the helmet needs to be a literal representation of the dome.

well rec league chic is all the rage in pro sports these days

I appreciate the spirit of the jersey and know it's a throwback but the nob font on front for city name gives off a early 80's t-shirt shop heat pressing letters on a blank tank top vibe.

pats unis will never be top tier in the league...they are a mish/mash of eras combining a very dated early 90's logo with a classic ucla design...additionally the repeating of logos on the sleeve ar boring. The best they can hope for is inoffensive.

they should just remove the XII while they are at it

real munchen???