i would never buy a counterfeit jersey, but only because i'm OCD enough to tell where there are obvious differences. the professional games i have been too (all baseball) are packed with fans wearing obvious counterfeit jerseys. i really don't give a damn about that. they are cubs fans and if they have found their way to support their team in the way that works for them. i'm cool with this. but other than that, i subscribe to the theory of "i'll buy it if the price is reasonable". i have an authentic blue cubs alternate because i thought the price for one was reasonable and i thought the replica blue one, and in truth all of the replica cubs jerseys, looked so much unlike the real thing it was not worth consideration. meanwhile i have all 3 replica sweaters of the pre-edge avs because those replicas looked so much like the real things and were considerably cheaper than the real things. people will pay for things a lot more often when they believe the price is reasonable for the quality. i won't fault the buyers for that because if there are no demand at the right price, the suppliers lose business. there is some software i would buy and some software i wouldn't (and after i have used that software my opinion goes from overpriced to horribly overpriced). i haven't bought a contemporary music cd for myself in years because i find today's music absolutely horrible that NO ONE should be paying for imo). but don't confuse me not buying stuff for me not buying stuff because i can get it elsewhere. sometimes it is worth selling at a lower price point casting a wider customer net. as for proper jersey wearing etiquette, i see no problem at all wearing one in any non-formal occation. i see it as nothing more than a shirt that proclaims very directly something that you like. and if they want to customize it i believe there is no problem with that as well. i think a blank jersey looks stupid, and i would never get a jersey of any player except established faces of the franchise players. and even then, it has to be in the style of the era of that player. you never know if one of the players on your team is going to get traded tomorrow. i feel safer putting my name and number on a jersey than one of any player (which i have for all of my jerseys). some may think that's overboard in showing support of their favorite team. i think face- and full body paint goes overboard. people who dislike customized jerseys are taking them waaaay too seriously.