My point is, that I'd prefer some sort of permanent name, instead of these "placeholder" names. And, a non-corporate sponsorship name would be ideal. Especially since even a sponsored name can become a placeholder in a hurry; just ask the folks in Philadelphia, home of Core States First Union Wachovia Wells Fargo Center, which is less than 15 years old and already on its fourth name due to a series of mergers. It's not just about stamping the name. There are package deals that include using luxury suites for business use, advertising, showing off new products, marketing to season ticket holders, etc. Also, TV/radio announcers are generally expected/instructed to refer to stadiums by their proper names (sponsor-branded or otherwise) during the course of game coverage. They don't say, for example, "And now, back to JerryWorld", they say "And now, back to Cowboys Stadium." I agree with the TV stuff, but the local crowd usually doesn't refer to it as such. Usually, the local crowd becomes resentful of any company that takes over the naming rights of a stadium that had a previous name. When Ameriquest came into the picture at the Ballpark, people would openly boo the "Ameriquest Bell" that rang after a home run. There was no reference to the company in fan postings or everyday talk. Heck, most people didn't say it "wow, the money will help the team;" most said "wow, this will help Hicks line his pockets." Not sure that worked that well for him... Even stadiums that have initial naming rights like the American Airlines Center aren't referred to as such around here. Most people I know either call it the Stars/Mavericks Arena or more commonly the "AAC" (pronounced either A-A-C or "Ack")