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BrandMooreArt

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Posts posted by BrandMooreArt

  1. i think these turned out better than anyone honestly expected. the unis are certainly a step up from the logos / identities. 

     

    still, a lot of repeated ideas; seems the template was really restrictive. you dont see any custom cut and sew or elements breaking from the template, like say the Seahawks stripes. 

     

    color palette overall very limited. but i like what they did with the number fonts which ate well ahead of Nike’s offerings. legible but customized enough

     

    i feel like for every pro theres a con. id say overall its perfectly average. nothing impressive or especially tasteful and only the Vipers feel particularly awful. 

     

    @Old School Fool NFL teams all use their own balls but they all look the same. i wonder if thats the case here, where the offenses will always play with the team ball? i think its a cool idea but, the ball design is just as meh as the rest of it all

    • Like 8
  2. On 8/26/2019 at 12:08 PM, DG_Now said:

    I keep on seeing comparisons with the Seattle Dragons and UAB Blazers, but not a comparison of the two. Here you go, in case you were curious like me:

     

    1280px-uab_blazers_logo-svg.png

     

    screen_shot_2019-08-21_at_12.34.18_pm.pn

     

    ...and, yep, those are pretty similar. But Seattle has a fin!

     

    thats more similar than i remembered, but to be fair they’re both pretty standard dragon logo compositions. i feel like if most were going to do a “sports logo dragon” thats the first thing you go to. actually, all of these logos kind of feel like the first idea.

     

    to get real nerdy about though, UAB is a Chinese dragon, the XFL team a European dragon

    • Like 4
  3. 2 hours ago, JQK said:

    As a New Jerseyan? I mean... i don't think there's a whole lot anyone from this state identifies with symbolically. If you ask North Jersey, they'd say smoke stacks and traffic, the Shore would say traffic and BENNYs, and south Jersey would be a mix of farms and multi-million dollar houses.

    Yes, we have a state flower, state bird, state tree, etc... but if you asked the person on the street they wouldn't know what those are. LoL

    So, as with anything, i tried to simplify, and make something recognizable to everyone while not being a heraldic crest or spelling out "NEW JERSEY" on the flag.

    I revisit this and my other state flag ideas periodically and do other versions to see how it plays...

     

     

    thats the perpetual struggle of the Designer; to find that relevant “thing” that represents a culture, and turn it into a symbol. but NJ is not unique in that it is made of diverse cultures across the state

     

    you’re right, state fauna and flora are not relevant and are lame symbols anyway. look to what other flags represent, like the US flag. it represents the physical  (states) with shapes, but a set of values with color. keep digging deeper; dont settle for the obvious

    • Like 1
  4. On 7/28/2019 at 2:00 PM, JQK said:

    New Jersey flag concept:
    No photo description available.

     

    i think your execution is perfectly fine, its the idea i would challenge you to revisit. is there anything more interesting or representative of NJ than the state’s shape?

  5. On 6/13/2019 at 11:28 AM, Earl said:

    UMKC (Missouri-Kansas City of the WAC) Kangaroos just went back to the fighting kangaroo design as a homage to their past.  New is the front-facing kangaroo upper-body, KC monogram, and font.  Text seems to emphasis the 'Kansas City' more without the 'UMKC'.  Colors are similar with a new 2nd shade of blue.  This was designed by Old Hat Creative.  Source Article.  This article shows some cool pictures of the evolution of the kangaroo.  (Previous logos on mothership)

    spacer.png 

     

    this roo definitely lifts! solid, iconic silhouette here and some interesting line work that divides light and shadow. i don't love it, but its a detail you dont see very often; cant think of another mascot logo like that. they probably spent a good amount of time fine tuning the yellow and light blue areas to make sure the lighting and form was right. the right (viewer left) arm might be a bit short? im not a fan of these kinds of illustrated animal-human logos, but for what it is, this one is alright. 
     
    odd choices on type all around. the angles and cuts on the letters are all over the place. theres not a single attractive letterform in "Kansas City" and that particular "C" is just gross. the thin, white outline against yellow is blasphemy, strokes should never be that thin and i dont believe in putting white against yellow like this. whats the point? KC is widely tracked and never kerned. look at the space between T-Y or K-A. The University line is as much of an afterthought. Leading all around too tight as well. It truly feels like they worked the whole time on the mascot and phoned in the typography on the last day. The monogram on mascot chest has nothing in common with the other type either. 

    "Evoking the past while creating a new future was a major goal of the project." — thats from the linked article. is everyone taking Nike's tagline as their ethos now? even Adidas is saying the same kind of thing. 
     
     
    • Like 1
  6. i love the idea. i cant think of a bolder idea for a single team in sports history. this would be absolutley wild and im hoping they actually pull it off. 

     

    but, theres a lot of logistics to work out. i mean, theres 200+ employees that work for franchises and it makes it all the harder when you’re in 2 different countries. where is home? is the business going to be split in 2? are employees going to travel as well? will they be paying employees in 2 different countries? the taxes and healthcare differences, it all sounds like an absolute HR nightmare...but its one hell of an exciting story

  7. 2 hours ago, kimball said:

     

    Two thoughts ... in PRO football -- Bulldogs is one that could used and embraced. I'm actually surprised it's not used. Of course in college and HS that's another story. But, I'd love a Bulldogs name.

     

    I'm sure you're right about Athletics, Packers and Magic. But, it's also hard to compare the three since they all come from different eras and got their nicknames through different methods (nickname from newspapers, sponsor, name-the-team with heavy marketing considering) ... but, now, in today's American sports world we've kind of established what kind of nicknames work for professional sports -- animals (Lions, Tigers, Rams, Hornets, Ravens, etc), regional names (Nationals, Texans, Canadiens, Phillies, Yankees), regional appropriate names (Lakers, Jazz, Oilers, Nuggets, Spurs, Magic, Hurricanes, Canucks), mythical names (Wizards, Titans, Knights), people's nicknames (Redskins, Blackhawks, Celtics). I'm sure I could make that list longer especially considering early 1900 baseball nicknames.

     

    There are other "rules" we've kind of adopted ... singular nicknames are not always the best (Magic, Jazz, Wild), and double name nicknames are pretty ridiculous, especially for top tier professional sports (Mighty Ducks, Golden Knights, Silver Stars, etc). Though those rules are thrown out the window for minor league (especially baseball).

     

    My point being -- if the XFL wants to be taken more seriously I'd avoid minor league sounding names. They can get creative, just don't go overboard IMO.

     

    Isnt a popular complaint about the NFL (or every modern sport) that it’s too serious? Isn’t there a want for fun, bright colored, dancing mascot sports teams?? 

    • Like 1
  8. Is it really any worse than Packers, Browns, or Bills? Some really silly names become normal with time.

     

    The point i think, if those names came to be, is that they’re not traditional; it wont be the NFL. So its fitting their team names would reflect that. No big cats, dogs, birds, etc

    • Like 3
  9. 19 hours ago, Quillz said:

    #2 seems contradictory to #1, where you stated there would be a very simple approach to teams. Unless you meant one or the other?

     

    yea, the latter. you couldnt do both from an identity/uniform decoration standpoint, but maybe they get to the point where the uniform template, structure, and equipment is something new but decorated in traditional style

  10. 1 hour ago, Silent Wind of Doom said:

     

     

    What do you guys think is coming in terms of logos and identities?

     

    my perception is this will be a legitimate, professional league without the cheeseyness of last time. this feels like they’re building football from the ground up and will evaluate every aspect in order to make a great game/league. they also will take risks and do things the NFL either wont or cant- im imagining the games broadcasted on their website/apps or maybe a partner like Netflix. 

     

    translating all that into visuals, i can imagine 2 different strategies. 1) traditional and professional - with the NFL/Nike pushing variations and abominations of team identities, a very simple approach to teams would appeal to the audience they’re speaking to and represent a purity if football

     

    2) design of the future. represent the league in a way that feels forward thinking and innovative. league uniforms that would be inspired by Oregon, or totally re-think what a football uniform needs. maybe there a cold/warm weather gear set or the inspiration comes from somewhere else, like track or speed skating.  

  11. the league is little more than an idea right now, so the logo and i suspect the name as well, is just a placeholder for the time being. both are right out of an early 2000s Mountain dew commercial. 

     

    im not sure who does the WWE branding/marketing (it might even be an internal team) but this could be a project that is wide open for any agency, designer, or uniform manufacturer- although i do expect them to compete with NFL on every level, so id be surprised to see Nike involved in this. early guestimate is UA would like to be a part of it and their team could help with the branding as well

     

    if the goal is to “give football back to the fans” id also expect lots of fan larticipation in the naming of teams and selection of designs

     

    FWIW, everyone at the Dolphins office is pretty excited to see what happens and are optimistic it will push the NFl and other sports in all levels

    • Like 2
  12. 2 hours ago, jmac11281 said:

    Why do the timeout markers need to be long bars? Why not just dots? That way, you can center the record a little more to be underneath the team abbreviation. 

     

    i'd still pull the WL record off, but i've always liked the TO's to be indicated by circles too. the entire bug is rectangles, so having that contrast in shape would be useful when applied to the appropriate info and i think TO's would be served well there. 

     

    if someone said "we're doing what i want and the WL record needs to be displayed" i would move it up next to the team abbreviations. you're going to associate it with whatever its next to, so it doesn't make sense to have it next to the TO count. details like that really make or break the readability of a bug for casual fans. its all about good communication of information

    • Like 3
  13. 8 hours ago, FSUViking said:

    The answer is obvious....so when my mom sits down to watch a quarter or so with me she can see the answer to the inevitable question (Is...so-and-so a good team?) Networks don't have the luxury of assuming 99% of the audience knows everything about the sport they're watching. It's getting as much information to the masses as possible. I think some people assume the sports world is active on this forum and networks and schools/teams cater to our desires, wants, and needs.

     

    I rarely watch soccer, but when I do I like to have as much info on the screen for me as possible. My mom might watch 4 football games a year. This info is for her, not me, who spends 12 hours every Sunday (and Saturday) watching football wire to wire. 

     

    im with you, and i think that spelling out the team names works better than an abbreviation for this reason, but you have to know what information is useful and how to display it to make the game easier to follow. this however makes it more confusing; not only is the WL record unimportant during the game, this added information makes the bug that much harder to read. this is something you display on before the game or during an appropriate break but this never changes during the game, so its useless for the bug. bad design decision here. 

    • Like 3
  14. 8 hours ago, OliverP said:

     

    ^ the lesson here is when displaying your work online, make it as difficult as possible for people to lift it. the 1st slide in that behance presentation is a gimme for theives. the 2nd slide is a great presentation that isn't easily copied because you'd have to do quite a bit of work to recreate it and if its one thing thieves dont want to do, its spending time creating things

    • Like 4
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